Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicole Kantor

Reading,PA

Summary

Dynamic and results-driven marketing executive with 15+ years of experience in developing and executing innovative marketing strategies to drive business growth and increase market share. Proven track record of leading high-performance teams, building brand awareness, and delivering impactful marketing campaigns across various industries. Adept at leveraging data-driven insights to optimize marketing initiatives and enhance customer engagement. Seeking to leverage expertise to drive strategic marketing initiatives for a progressive organization.

Overview

11
11
years of professional experience

Work History

Marketing Acquisitions

Rentokil Initial Terminix
Wyomissing, PA
07.2023 - Current
  • Built and maintained relationships with clients throughout assigned territory by providing attentive customer service.
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Conducted market research analysis to identify search query trends, real-time search and news media activity.
  • Directed all aspects of the marketing function, overseeing a team of 10+ professionals and managing a multi-million dollar budget
  • Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
  • Prepared and presented reports to update stakeholders about success of each strategy.
  • Conducted financial modeling for online marketing programs or website revenue forecasting.
  • Identified methods for interfacing web application technologies with enterprise resource planning or other system software.

Marketing Director

PetroChoice
King of Prussia, PA
08.2021 - 02.2023
  • Developed and implemented comprehensive marketing strategies to drive brand awareness, market share, and revenue growth in the highly competitive oil lubricants industry
  • Steered a team of marketing and sales professionals providing guidance, mentorship, and fostering a culture of innovation and collaboration
  • Drove product positioning and differentiating through market research, competitor analysis, and customer insights
  • Oversaw the development of marketing campaigns, advertising initiatives, and promotional activities to enhance brand visibility and customer engagement
  • Collaborated with various teams including sales, product development, supply chain, finance, and human resources to ensure effective communication and alignment on all communication, both internally and externally
  • Managed marketing budgets, analyzed marketing performance metrics, and provided regular status updates in presentations for the executive leadership team
  • Successfully launched new products and drove successful product lifecycle management initiatives
  • Increased 25% of market share within first year of implementing strategic marketing plans

Marketing Director

TRIOSE, Inc.
Wyomissing, PA
04.2019 - 04.2021
  • Developed and executed marketing strategies to promote healthcare services, including hospitals, clinics, and specialized medical programs across the nation
  • Conducted competitor analysis to identify target markets and develop tailored marketing campaigns
  • Managed digital marketing initiatives, including website development, content creation, search engine marketing (SEM), and social media campaigns in coordination with press articles
  • Created marketing collateral, such as brochures, flyers, and presentations to support physician recruitment efforts and patient engagement
  • Coordinated and executed healthcare events that included conferences, seminars, and health fairs
  • Reported and presented on key performance indicators to the C-suite and Board of Directors to communicate marketing efforts to key stakeholders

Marketing Manager

Bachman's Roofing & Construction
Wernersville, PA
07.2017 - 04.2019
  • Developed and executed marketing strategies to drive brand awareness and lead generation for the company
  • Oversaw the development and maintenance of the company's website, ensuring it effectively showcased the company's capabilities and projects
  • Managed the creation of marketing collateral, including brochures, presentations, and proposals, to support business development efforts
  • Conducted market research to identify emerging trends, customer preferences, and competitive landscape
  • Implemented marketing automation systems to streamline lead nurturing and customer relationship management (CRM) processes
  • Tracked and analyzed marketing metrics to assess campaign performance and optimize marketing activities
  • Collaborated with cross-functional teams, including sales, operations, and finance, to align marketing strategies with business objectives

Marketing Coordinator

Alvernia University
Reading, PA
04.2013 - 10.2017
  • Managed the comprehensive marketing strategies to drive student enrollment, increase brand awareness, and enhance the university's reputation
  • Conducted market research and competitor analysis to identify opportunities for growth and expansion
  • Led a cross-functional team in the development and execution of integrated marketing campaigns across various channels, including digital, print, and social media.
  • Collaborated with academic departments to create targeted marketing collateral and promotional materials
  • Managed the university's online presence, including website development, content creation, and search engine optimization strategies
  • Conducted data analytics and utilized key performance indicators to measure campaign effectiveness and make data-driven marketing decisions
  • Fostered relationships with industry patterns and community organizations to enhance the university's visibility and forge strategic alliances

Education

Doctor of Business Administration - Business Administration

Wilmington University
New Castle, DE
12.2024

MBA - Master of Business Administration

Alvernia University
Reading, PA
12.2014

Bachelor of Arts - Communication Major, Marketing Minor

Alvernia University
Reading, PA
05.2008

Skills

  • Product Marketing
  • Brand Development & Management
  • Team Leadership & Talent Development
  • Communications Management
  • Marketing Automation
  • Research and Development
  • Training and Onboarding
  • Cross-departmental Alignment
  • Demand Generation
  • Google Analytics
  • Marketing Program Management
  • Cross-functional Collaboration
  • Product and Service Specification
  • Salesforce CRM Software
  • Marketing Strategy Development
  • Campaign Performance Tracking
  • Data Analytics
  • Team Recruiting and Hiring
  • Sales Forecasting
  • Pricing Strategies
  • Market Trends Analysis
  • Trade Show Coordination
  • Performance Evaluations
  • Market Research Analysis
  • Product Development and Go-to-Market Strategy
  • Strategic Planning and Alignment
  • Verbal and Written Communication
  • Legal Issue Resolution
  • Contract Negotiation
  • Stakeholder Relations

Timeline

Marketing Acquisitions

Rentokil Initial Terminix
07.2023 - Current

Marketing Director

PetroChoice
08.2021 - 02.2023

Marketing Director

TRIOSE, Inc.
04.2019 - 04.2021

Marketing Manager

Bachman's Roofing & Construction
07.2017 - 04.2019

Marketing Coordinator

Alvernia University
04.2013 - 10.2017

Doctor of Business Administration - Business Administration

Wilmington University

MBA - Master of Business Administration

Alvernia University

Bachelor of Arts - Communication Major, Marketing Minor

Alvernia University

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Nicole Kantor