Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Certification
Affiliations
Timeline
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Nicole Kennedy

Nicole Kennedy

Haddon Township,NJ

Summary

Executive marketing and communications leader with a strong track record of building and leading successful teams, creating integrated strategies that support business goals and customer needs. More than 20 years of progressive experience across a broad range of marketing and communications functions and diverse industry segments.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Integrated Content Leader

PwC
Philadelphia, PA
06.2021 - Current
  • Lead a 35+ person editorial team across the US and Mexico, all responsible for developing commercially driven, action-oriented content to help clients solve their most pressing challenges.
  • Play a key role in influencing business wins and achieving marketing goals by leading content strategy in the US and MX.
  • Deliver 260 marketing content pieces yearly to support partners and sales teams in client discussions
  • Designing a scalable content supply chain strategy and process to effectively create B2C-like experiences for clients and targets.
  • Crafting unique Gen AI solutions with tailored GPT models to enable smooth content curation across diverse industries, buyer journeys, and formats while consistently monitoring time savings towards high impact activities.
  • Led the marketing organization in measures of people team survey results with exceptional consistency
  • Addressed cultural barriers to promote diversity and inclusivity in the interview process.

Financial Services Marketing Leader

PwC
Philadelphia, PA
05.2020 - 06.2021
  • Developed an annual Financial Services marketing strategy meant to support client conversations and business wins tied to the sector's highest revenue and growth areas.
  • Kicked off the sector's new monthly newsletter, Next in Financial Services, to streamline and prioritize client communications.
  • Led the launch of a highly-successful, large-scale virtual event for our Audit and Risk Committee member audience with a 67% attendance rate, with little to no session drop off for each hour-long session.

Firmwide Marketing Leader

PwC
Philadelphia, PA
10.2019 - 05.2020
  • Created a robust Firmwide Marketing strategy to showcase PwC's commitments and progress in bringing equity and trust into every aspect of our business.
  • Worked closely with the Brand/Paid Media team to create a robust paid media strategy to support Firmwide Marketing.

Executive Director, Head of Corporate Brand

JPMorgan Chase & Co.
Philadelphia, PA
04.2019 - 09.2019
  • Developed and executed integrated marketing strategies to support JPMorgan Chase's commitment towards increasing economic opportunity in the communities where it operates.
  • Managed JPMorgan Chase's sponsored partnerships with prominent media organizations such as Axios, Politico, Cheddar, TED, etc. to produce engaging content and enhance the company's reputation.
  • Led a diverse team of talented brand marketers who identified new and innovative ways to build brand equity for the company.
  • Served as a steward of the JPMorgan Chase brand, ensuring its proper use and alignment with the firm's overall brand guidelines.

Executive Director, Head of Content

JPMorgan Chase & Co.
Philadelphia, PA
01.2018 - 04.2019
  • Promoted to lead branded content across all JPMorgan Chase & Co. brands - JPMorgan Chase, Chase and J.P. Morgan.
  • Built leadership team of chief storytellers for each brand and led change management across the teams to align processes and identify resource efficiencies.
  • Managed team of content strategists, editors, and writers, a creative strategist, a social media strategist, and a project manager.
  • Led the creation of hundreds of pieces of content each year that supported our business and internal client goals, while consistently driving our brand purpose and meeting our customer needs.
  • Began evolution of branded storytelling away from long-form content with stock photography to a variety of other creative executions to align with customer needs and business goals.
  • Created channel strategy to ensure that every piece of content is amplified by all relevant owned and operated channels.
  • Invited key external leaders in the media and content industry to share their stories and advice to internal content creators as part of our first Content Summit.
  • Carefully managed multi-million dollar budget, ensuring that KPIs were attached to every dollar spent.
  • Worked closely with research and data leads to ensure that everything we did was measurable.

Vice President, Managing Editor

JPMorgan Chase & Co
Philadelphia, PA
03.2017 - 01.2018
  • As chief storyteller for the JPMorgan Chase brand, led strategy and execution for all JPMorgan Chase owned and sponsored content.
  • Partnered closely with Brand Research to create and amplify content addressing the most important issues for our targeted audiences.
  • Collaborated consistently with senior level stakeholders to align business goals and offer expert counsel on content trends and best practices.
  • Successfully managed a diverse team of marketers specializing in digital content strategy and social media management.
  • Established strong partnerships with reputable media outlets such as Politico, Axios, Washington Post, TED and OZY to produce high-quality sponsored materials.
  • Produced over 100 pieces of sponsored and original content alongside channel strategies, facilitating effective storytelling across various platforms.

Vice President, Communications

JPMorgan Chase & Co
Philadelphia, PA
12.2014 - 03.2017
  • Led communications strategy for firm's think tank - the JPMorgan Chase Institute, initiated by CEO Jamie Dimon. Also managed communications for JPMorgan Chase Foundation's Financial Capability, Community Development and Small Business initiatives.
  • Developed comprehensive communication plans targeting key stakeholders such as consumer advocates, media personalities and elite customers
  • Generated over 330 positive media hits in just 18 months, resulting in consistent and valuable media coverage across global and national outlets, including regular coverage in Wall Street Journal, The Economist, Financial Times, CNBC, New York Times, The Atlantic, Bloomberg, Forbes, CNN Money and Reuters.

Vice President, Public Affairs

Chase Card Services
01.2012 - 01.2014
  • Helped launch a new public affairs program through the development, management and execution of strategies to position Chase as a leader in financial services and in the community, which included external and internal media and influencer strategies.
  • Led the establishment of the firm-wide Chase Advisory Panel, collaborating with consumer advocates and civil rights organizations to gain insight on key issues affecting customers and develop strategies for enhancing the customer experience.
  • Created multi-year, multi-faceted public relations and public affairs campaigns for multiple Chase products.

Director, Communications

ARAMARK
Philadelphia
01.2008 - 01.2012
  • Launched national influencer engagement program for ARAMARK managers, empowering them to create and nurture community relationships.
  • Created an employee communications program to improve communication between managers and front line employees, which included manager training sessions and communication toolkits.

Director, Public Relations & Publications

Select Greater Philadelphia
Philadelphia, PA
01.2007 - 01.2008

Director, Communications

CIGNA Corporation
Philadelphia, PA
01.2001 - 01.2007

Education

Master of Arts - Professional Communication

LaSalle University
Philadelphia, PA
12.2005

Bachelor of Arts - Psychology, Communication

Rutgers University
New Brunswick, NJ
12.2000

Skills

  • Content Strategy and Execution
  • Content Marketing
  • B2B Marketing
  • Digital Marketing
  • Data-Driven Decision Making
  • Media Partnerships
  • Marketing Strategy Development
  • Integrated Marketing and Communications
  • Strategic Communications
  • Influencer Outreach and Engagement
  • Reputation Management
  • Brand Public Relations & Media Relations
  • Social Media
  • Senior Level Engagement
  • Executive & Employee Communications

Accomplishments

  • Inclusive Mindset Badge, PwC

Certification

  • LaSalle University, Graduate Level Public Relations Certificate

Affiliations

  • Haddon Township Equity Initiative - Founding Member and former Board Member

Timeline

Integrated Content Leader

PwC
06.2021 - Current

Financial Services Marketing Leader

PwC
05.2020 - 06.2021

Firmwide Marketing Leader

PwC
10.2019 - 05.2020

Executive Director, Head of Corporate Brand

JPMorgan Chase & Co.
04.2019 - 09.2019

Executive Director, Head of Content

JPMorgan Chase & Co.
01.2018 - 04.2019

Vice President, Managing Editor

JPMorgan Chase & Co
03.2017 - 01.2018

Vice President, Communications

JPMorgan Chase & Co
12.2014 - 03.2017

Vice President, Public Affairs

Chase Card Services
01.2012 - 01.2014

Director, Communications

ARAMARK
01.2008 - 01.2012

Director, Public Relations & Publications

Select Greater Philadelphia
01.2007 - 01.2008

Director, Communications

CIGNA Corporation
01.2001 - 01.2007

Master of Arts - Professional Communication

LaSalle University

Bachelor of Arts - Psychology, Communication

Rutgers University

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