Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Nicole Kopshinsky

Oconomowoc,Wisconsin

Summary

Accomplished and results driven B2C and B2B marketing leader with 9 years of experience with a deep understanding of the competitive landscape and consumer dynamics shaping a multitude of industries. Results-focused, collaborative and clear-thinking with success in leading and motivating effective teams to drive transformation. Excels in dynamic and demanding environments and committed to both external and internal customer satisfaction while exceeding business goals.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Email Marketing Lead

Harley Davidson
02.2022 - Current
  • Strategize and plan all email marketing for multiple parts of the business including eCommerce, Financial Services, Riding Academy, Regional & Global Partners and Museum.
  • Own relationship with our email agency partner, including current and future roadmaps, overall scope of relationship and business needs, email strategy and day-to-day management
  • Managing current email strategy which focuses on personalized content informed by customer behaviors, personas and ongoing testing
  • Monitor and report on daily, weekly and monthly performance to all levels of Stakeholders so that new ideas can be identified and shared with all channels and teams
  • Collect and analyze customer data to identify potential personalization, segmentation and demand factors.
  • Work cross-collaboratively with stakeholders across all businesses and channels to understand relevant categories, products and trends.
  • Work closely with CDP team to manage the build of relative segments to drive dynamic content and personalization for our audiences; including the eventual rollout of preference management.
  • Implemented and owned the rollout of our new project management tool (Workfront) as SME for email marketing team
  • Brought on new vendor (Movable Ink) as a customer engagement platform. Own the relationship with the vendor and am the decision maker for all implementation within eCommerce emails and Journeys.

Marketing Campaign Manager

Harley Davidson Inc
04.2021 - 02.2022
  • Planned and executed 2021 Holiday campaign with first ever customer engagement social handle
  • Worked cross-collaboratively with brand partners to create evergreen holiday campaign handle
  • Managed stakeholders of all levels across the marketing channels to ensure successful holiday campaign
  • Owned marketing curation, execution and reporting of Apparel and Licensed collaborations
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Marketing Integration Manager

Harley Davidson Inc
10.2020 - 04.2021
  • Planned and executed strategies to increase business and drive profit growth for Motorcycles and General Merchandise
  • Collaborated with various cross-functional teams to collect relevant data for future funnel planning
  • Improved operational execution and collaboration for motorcycle management and campaign marketing through attention to detail and adherence to company standards and philosophies.

Segment Marketing Leader

GE Healthcare
12.2017 - 08.2020
  • Developed and lead execution of annual strategic marketing plan for National/GPO, Pediatric and Academic market segments, partnering with Executive Leadership and Sales Directors to define marketing priorities, programs, campaigns and budgets
  • Worked with commercial operations and internal partners to extract, interrogate and analyze data and market research insights to identify actionable business opportunities per segment
  • Nurtured relationships, fostered collaboration and executed programs with internal stakeholders, including revenue marketing, marketing communications, L&D, market research, modality marketing and Account Executives
  • Lead execution of high-profile integrated marketing campaigns and programs, including ABM, email campaigns, Social Media marketing, thought leadership, POV reports, and internal/external newsletter communications
  • Project managed Paid Social Media campaign with agency to drive over 1M impressions in brand awareness which resulted in over 9,000 funneled leads, demos, social media followings and signups
  • Ensures appropriate segment inclusion and optimization of high-profile events, trade shows and global marketing initiatives resulting in annual increase of multi-million-dollar opportunity pipeline
  • People leadership experience with 2 direct reports

Senior Digital Marketing Coordinator

Kohl's
12.2015 - 12.2017
  • Develop and execute digital content strategies for seasonal campaigns, website, segmented email sends, product launches, and key initiatives for the HOME Textiles & Décor and Housewares Divisions
  • Manage and coordinate monthly Omni-channel photography advertising submissions and content across 13 buying offices
  • Drove two most successful holiday season in company history with 2017 up over 30% YOY and 2018 up 39% from LY for HOME business

Education

Bachelor of Arts - Communications

University of Wisconsin - Milwaukee
Milwaukee, WI

Skills

  • Channel Marketing
  • Campaign Management
  • Marketing Strategy
  • Complex Problem Solving
  • Team Leadership
  • Microsoft Office Suite
  • Marketing Analytics
  • Project Management
  • Lead Generation

Certification

Certificate, Email Marketing HubSpot Certified, Credentials code: 2954156

Timeline

Email Marketing Lead

Harley Davidson
02.2022 - Current

Marketing Campaign Manager

Harley Davidson Inc
04.2021 - 02.2022

Marketing Integration Manager

Harley Davidson Inc
10.2020 - 04.2021

Segment Marketing Leader

GE Healthcare
12.2017 - 08.2020

Senior Digital Marketing Coordinator

Kohl's
12.2015 - 12.2017

Bachelor of Arts - Communications

University of Wisconsin - Milwaukee

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Nicole Kopshinsky