Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicole Krasnow

Summary

Creative and results-driven marketing professional with expertise in CPG, brand partnerships, and experiential retail. Proven track record of generating over $1.5M in revenue through innovative programs, high-impact events, and strategic collaborations. Strong understanding of emerging brand landscapes, with a passion for trend-spotting and connecting products with consumers.

Overview

6
6
years of professional experience

Work History

Advisor

Sizzle
04.2025 - Current
  • Advise on CPG integration strategy to connect creator-led content to real grocery conversions.
  • Introduce curated CPG brand network to Sizzle's creator community and tech platform.
  • Support monetization strategies through content-to-commerce initiatives.

Senior Manager, Brand Partnerships

Pop Up Grocer
05.2022 - Current
  • Generate $250K+ in quarterly revenue with consistent YOY growth through strategic partnerships and marketing programs.
  • Curate, scout, and onboard all emerging brand partners, managing end-to-end relationships.
  • Lead high-profile collaborations with Nordstrom, Chamberlain Coffee, The Hoxton Hotel, and more.
  • Plan and execute pop-ups in new markets, including profitable launches in Denver and Austin.
  • Develop and manage brand sales dashboard, streamlining performance insights and engagement.
  • Coordinate quarterly marketing campaigns and cafe integrations to boost in-store traffic and brand visibility.
  • Lead B2B and consumer-facing events to elevate partner engagement and brand awareness.

Account Manager

First Influence
01.2021 - 01.2022
  • Managed end-to-end influencer campaigns aligned with client goals and KPIs.
  • Identified on-trend TikTok and Instagram talent for brand collaborations.
  • Crafted campaign briefs and coordinated influencer communications.
  • Optimized influencer strategy using performance data and trends.
  • Built relationships with talent agents to ensure smooth execution.

NYC Market Manager

Swoon
01.2019 - 01.2021
  • Launched Swoon in NYC and LA, securing placements in 150+ retailers.
  • Led sampling events and influencer gifting campaigns for brand visibility.
  • Created local brand partnerships and community-building events.
  • Developed internal sales tools aiding distribution growth.

Education

Bachelor of Science - Marketing

The Ohio State University
Columbus, OH
05-2019

Skills

  • Written communication
  • Relationship building
  • Strategic planning
  • Revenue generating
  • Creative marketing plans
  • Strong communication

Timeline

Advisor

Sizzle
04.2025 - Current

Senior Manager, Brand Partnerships

Pop Up Grocer
05.2022 - Current

Account Manager

First Influence
01.2021 - 01.2022

NYC Market Manager

Swoon
01.2019 - 01.2021

Bachelor of Science - Marketing

The Ohio State University

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