NICOLE LAWLEY

• Web Design & Development: Create and manage responsive websites and applications using HTML, CSS, JavaScript, and CMS platforms.
• Website Optimization: Conduct usability testing and performance enhancements for improved speed, functionality, and SEO.
• UI/UX Design: Develop intuitive interfaces to enhance user satisfaction and accessibility.
• Collaboration: Coordinate with cross-functional teams for cohesive design implementation and brand consistency.
• Graphic & Print Design: Design visually compelling graphics, layouts, and print materials maintaining brand identity.
• Digital Design: Produce digital assets for online marketing campaigns and social media platforms.
• Branding: Develop and maintain cohesive brand identities, including logos and brand guidelines.

Key Achievements in Web Design:

• Increased User Engagement: Designed chasendesign.com, leading to 35% increase in engagement and a 10% rise in staging service bookings within six months.
• E-commerce Implementation: Designed kaycove.com and successfully integrated e-commerce platform, resulting in 30% boost in book sales. Improved ordering processes enhanced client satisfaction.
• SEO and Traffic Growth: Implemented SEO strategies and site redesign for camprustic.com, increasing web traffic by 40% and reducing bounce rate by 20% in three months. Website received over 500 clicks in April 2024.

Key Achievements in Graphic Design:

• Best-Selling Book Covers: Designed book covers for 5-book series, contributing to 55% revenue increase on Amazon and achieving best-seller status.
• High-Impact Campaign: Created marketing materials and website for Ian Casey nonprofit, boosting brand awareness and identity. Resulted in over $30,000 in donations and increased event attendance in 2023.

• Produced and managed in-house graphics for Southern Wine and Spirits, one leading Alcohol Distributor Client in Reno, NV.
• Consistently delivered 5-10 design projects daily, meeting 48-hour deadlines.
• Coordinated client communications, order submissions, and executed designs of all point-of-sale print requests.
• Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue

*For work experience prior to 2018, please inquire.