Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Nicole L. Gillon

Team Lead
Gulfport,MS

Summary

Team Lead with a strong track record in marketing, branding, and community management. Expertise in social media strategies that enhance brand visibility and foster customer loyalty. Demonstrated leadership through effective team management and operational efficiency, resulting in consistent growth and profitability. Focused on delivering high-quality results and developing innovative solutions to meet organizational needs.

Overview

17
17
years of professional experience

Work History

Team Lead

Social Factor
Ft. Worth, TX
10.2020 - Current
  • Aligning with client KPIs to guarantee complete brand protection and reinforce consistent brand voice.
  • Analyzing trends, successes, and emerging issues.
  • Partnering with team members to develop response and engagement strategies that enhance brand sentiment
  • Adopted business-minded approach to analyzing daily performance and quality of work, ensuring platinum standard for clients.
  • Analyzed, monitored, and addressed moderator needs to foster harmony and success
  • Led development of response strategy for potential crisis, facilitating significant sentiment transformation for global car manufacturer.
  • Transformed client strategy and established more efficient daily processes, enhancing monitoring, trend reporting, and change logging for major hospital group.
  • Fostered consistent, sincere community engagement on key topics
  • Initiated multiple special initiatives to develop workflow templates and solicit feedback.
  • Facilitating training, support, and reporting processes for Lead Community Moderators & Community Moderators.

Community Development Consultant

Pure Barre
Westport, CT
08.2014 - 07.2017
  • Directed comprehensive local community management, utilizing surveys and event coordination to enhance engagement and retention.
  • Consolidated data on expiring packages for follow-up actions and business retention
  • Formulated comprehensive strategies in advertising and marketing, encompassing Facebook ads and reporting to optimize ongoing programs.
  • Engaged clients to identify issues and execute corrective actions.
  • Guided staff training initiatives, progress evaluations, promotions, and scheduling strategies.
  • Orchestrated and publicized warehouse sale aimed at stagnant inventory, yielding $6,000 in sales.
  • Evaluated RelateLoop to gather and assess feedback and suggestions for sustaining high levels of customer satisfaction and business retention.
  • Launched New Year, New You challenge, engaging 22 paid participants and producing $7,700 in extra revenue.
  • Conducted training sessions for new staff members to enhance onboarding process.
    Monitored staff progress and reported findings to management for actionable insights.

Director, Local Social Media

Engage121
Norwalk, CT
05.2013 - 08.2014
  • Managed social media platforms to ensure cohesive branding and marketing content presentation.
  • Partnered with franchisees to create platforms and define corporate company goals for success.
  • Assessed client feedback and collaborated with software product development teams to foster innovation and integration.
  • Guaranteed functionality of Enterprise SaaS business solution, executing phone and screen-sharing sessions to instruct clients on promoting businesses via platform
  • Executed Facebook advertising campaigns, guaranteeing alignment with client marketing objectives and target customer profiles.
  • Serve as primary contact for non-technical users, delivering troubleshooting and product testing to address issues.
  • Spearheaded rollout and implementation of new SMB web program to enhance social media management
  • Directed Social Engagement initiative to identify merchandising content, mentions, and influencing opportunities through social media platform and trend monitoring.

Senior Sales Manager

Macmillan Publishing
New York, NY
06.2008 - 05.2013
  • Oversaw 12 territories, guiding team of ten specialty regional groups consisting of 100+ remote representatives, managing over 50,000 accounts totaling $3M+ in business.
  • Facilitated up to 20 in-person trainings and managed execution of up to 4 trade show booths annually.
  • Secured increase in sales from 7% to 50% during 2011, achieving total billing of over $3M for all territories in 2012.
  • Sourced, recruited, and integrated education representative group to elevate distribution of newly acquired science line, generating over 19% increase in sales within first year
  • Developed innovative account incentive program generating $73K+ and 267 new accounts
  • Optimized cost per trade show by researching shipping methods and suppliers for purchase over renting, resulting in $2,200 in savings
  • Amplified sales by 37% by creating scanner program to enhance order recording speed
  • Compiled two annual gift catalogs, merging titles from 28 imprints through partnership with designer and printer
  • Collaborated with IT to develop templates for catalog entries and streamline automated barcode creation, minimizing catalog completion time
  • Partnered with marketing to develop promotional campaigns that enhance customer engagement.

Education

Bachelor of Arts - Communication; Emphasis in Public Relations

MISSISSIPPI STATE UNIVERSITY
Starkville, MS

Skills

  • Market research and lead generation
  • Account and stakeholder management
  • Revenue and profit growth
  • Community and social media management
  • Cross-functional collaboration
  • Sales and marketing strategies
  • Special event coordination
  • Digital management solutions
  • Team leadership and development

Websites

Timeline

Team Lead

Social Factor
10.2020 - Current

Community Development Consultant

Pure Barre
08.2014 - 07.2017

Director, Local Social Media

Engage121
05.2013 - 08.2014

Senior Sales Manager

Macmillan Publishing
06.2008 - 05.2013

Bachelor of Arts - Communication; Emphasis in Public Relations

MISSISSIPPI STATE UNIVERSITY

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Nicole L. GillonTeam Lead
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