Nicole Lugo
New York,NY
Summary
Creative and collaborative digital marketing professional with extensive experience in content execution, community engagement, and multi-platform campaign management. Skilled in leading social, email, and blog content from concept through production while ensuring strong brand voice, streamlined workflows, and high-performing results across beauty and wellness brands.
Client experience includes Epionce, Neocutis, Wally’s Natural, Signature Society, L’ANZA, Tom’s of Maine, Evian Facial Spray, and Milani Cosmetics. Certified Makeup Artist with in-depth knowledge of product application and consumer behavior in the beauty sector.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Base Beauty Creative Agency
New York, New York
07.2025 - Current
- Lead digital content strategy and execution across social media, email, and blog platforms for beauty and wellness brands.
- Manage Community Engagement Coordinators, developing SOPs and maintaining response libraries to ensure consistent brand voice.
- Direct monthly content ideation, production, and post-production using Canva, CapCut, and TikTok/Reels editors.
- Collaborate with Creative, Strategy, and Client Success teams to streamline content calendars and improve workflow efficiency.
- Analyze performance insights through Brandwatch, Tagger, Mintel, Sprout Social, and native analytics to optimize campaign results.
- Work holistically across agency departments to align initiatives, support cross-functional goals, and strengthen overall execution.
Digital Marketing Coordinator
Base Beauty Creative Agency
New York, NY
01.2024 - 06.2025
- Managed daily operations for social media platforms, overseeing content scheduling and community management.
- Developed monthly concept decks with cross-functional teams to curate timely social content.
- Coordinated content creation across design, copywriting, and client teams, ensuring quality output.
- Generated monthly reports for client teams, highlighting KPIs and competitor trends for strategy optimization.
- Concepted #RechargeReveal campaign for Epionce’s Intense Recharge Mask launch, driving brand awareness.
Community Engagement Coordinato
Base Beauty Creative Agency
New York, NY
06.2022 - 01.2024
- Served as primary voice for multiple beauty and wellness clients, ensuring consistent messaging across platforms.
- Engaged daily with followers to strengthen brand loyalty and cultivate meaningful interactions.
- Monitored sentiment using Brandwatch, delivering insights to strategy and creative teams.
- Identified trending conversations and engagement opportunities to inform content direction.
- Supported campaign launches through real-time social listening and proactive customer engagement.
- Developed inaugural Community Management onboarding guide, training new team members on response quality standards.
- Facilitated webinar highlighting community management's impact on brand success and customer loyalty.
Volunteer
New York City Hispanic Chamber of Commerce
New York, NY
01.2020 - 06.2022
- Executed marketing and influencer strategies for 116th Street Festival, maximizing outreach and engagement.
- Supervised content development pre- and post-events to enhance audience interaction.
- Oversaw VIP operations, ensuring seamless experiences during 116th Street Festival.
- Managed social media updates across platforms to sustain active online presence.
Receptionist & Social Media Lead
Igor M Salon
White Plains, New York
07.2020 - 12.2021
- Grew Instagram following by 66 percent in three months through targeted content and influencer engagement.
- Produced digital promotions and client highlight reels to enhance brand visibility.
Education
Bachelor of Science - Fashion Merchandising
University of Delaware
Newark, Delaware, DE11-2019
Skills
- Digital content strategy
- Social media management
- Content creation (Canva, CapCut)
- Data analysis (Brandwatch, Sprout Social)
- Community engagement
- Brand awareness
- Content ideation
- Creative thinking
- Time management
- Web and podcast publishing (WordPress, Blubrry)
- Workflow management (Airtable, Mondaycom)
Certification
Certified Makeup Artist, Makeup Designory
References
References available upon request.
Timeline
Digital Marketing Manager
Base Beauty Creative Agency
07.2025 - Current
Digital Marketing Coordinator
Base Beauty Creative Agency
01.2024 - 06.2025
Community Engagement Coordinato
Base Beauty Creative Agency
06.2022 - 01.2024
Receptionist & Social Media Lead
Igor M Salon
07.2020 - 12.2021
Volunteer
New York City Hispanic Chamber of Commerce
01.2020 - 06.2022
Bachelor of Science - Fashion Merchandising
University of Delaware