Nicole M. Moyer
Redlands
Summary
Accomplished Lead Client Account Manager at 714WEB, adept in account management and client relationship management. Spearheaded initiatives that increased membership by 13-20% quarterly. Expert in proposal development and customer satisfaction management, leveraging strong interpersonal skills to drive business growth and enhance client experiences.
Overview
14
14
years of professional experience
Work History
Lead Client Account Manager / Project Manager & Sales Support
714WEB
01.2023 - 01.2025
- Served as the primary point of contact for day-to-day client communications, ensuring prompt resolution of inquiries and seamless client experiences. Managed client expectations from account onboarding to implementation and account maintenance.
- Implemented and monitored marketing plans, coordinated deliverables, and proactively addressed client issues by organizing internal team efforts and delivering expert training as needed.
- Served on the executive membership team responsible for providing updates to CEO and Operations Teams on marketing account health, reporting wins, flagging potential challenges and bringing attention to issues needing team resolution.
- Managed the scheduling of all client and internal meetings, and streamlined the sales pipeline through diligent follow-ups, discovery call coordination, process optimization, and proposal development.
- Directed the ongoing maintenance of 180+ client websites and supported 20+ digital marketing accounts, including Google Ads, YouTube, and SEO campaigns.
- Oversaw new client onboarding for website development and digital marketing services, ensuring a smooth transition and integration into ongoing operations.
- Actively contributed to strategic brainstorming sessions, both within the team and in collaboration with clients, and coordinated the creation and delivery of marketing reports.
- Supervised development and upkeep of all client-facing materials, such as meeting agendas, LookerStudio reports, Loom video updates, and communications for regular client meetings.
- Led internal team communications regarding client work, assigned and tracked tasks via Teamwork, and efficiently managed web developer and marketing technician workflows to meet project goals and deadlines with budget parameters.
- Administered all client billing processes, including negotiating and securing approval for out-of-scope projects, invoice generation, and addressing billing inquiries.
- Conducted bi-weekly billing audits to guarantee comprehensive time tracking and accurate invoicing for additional projects.
Inside Sales and Client Account Manager
Homes & Land Magazine / Inland Publishing
Redlands
01.2016 - 01.2022
- Fueled company growth by devising innovative sales strategy and advertising plans, identifying prospect advertisers, maintaining customer accounts, negotiating contract renewals, and ensuring client satisfaction.
- Cultivated relationships with a portfolio of key client accounts, including real estate and mortgage brokers, agents, community members, and service providers, to promote products and services throughout Southern California and Arizona regions. Partnered with the production team on the proofreading process, quality control for magazines, and the monthly collection of ad submissions from clients.
- Assisted clients with messaging and advertising direction, content creation, and brand ideation, earning numerous compliments and securing 2-4 high-value clients monthly.
- Performed 50 cold calls every day and assisted with content generation and branding clients’ vision into advertising copy
- Initiated marketing activities and sales promotions via email marketing and social media to generate client interest.
Sales and Production Coordinator, Email Marketing Manager
Homes & Land Magazine / Inland Publishing
Redlands
01.2015 - 01.2016
- Planned, implemented, and monitored messaging and email marketing campaigns via Mailchimp for three territories, nine-separate areas in Hawaii, Arizona, and Southern California. Designed on-brand promotional emails, wrote engaging content, and developed editorial calendars to meet marketing objectives.
- Involved in regional real estate networking events and tradeshows to endorse advertising packages, resulting in the acquisition of four new magazine production contracts.
Marketing and Production Assistant
Homes & Land Magazine / Inland Publishing
Redlands
01.2013 - 01.2015
- Instrumental as the high-volume customer care representative for multiple regions and over 400 clients, making cold calls and creating digital files for ad design to gain maximum market exposure/impact.
- Guaranteed that media deliverables match and align with business objectives and goals by coordinating social media postings, magazine content, and email marketing assistance.
- Oversaw the production of three out-of-area publications, including client ad submission, customer service, and design.
Membership Services Representative
YMCA
Seattle
01.2012 - 01.2013
- Established a positive member experience by coordinating front desk, membership sales, phones, and retention and acquisition programs.
- Developed the very first full 12-page program manual and contributed to membership initiatives, increasing membership by 13-20% per quarter, the highest in the region.
- Drafted content for the website, flyers, brochures, and outdoor signage consistent with the target audience and marketing strategies.
Executive Assistant / Marketing Coordinator
DYNAMICS for Victims
Running Springs
01.2011 - 01.2012
- Delivered firsthand support to the Executive Director in all admin projects, outbound marketing, file management, data entry, and preparing reports. Organized fundraising events and grassroots community training and established relationships with non-profits, public safety agencies, and companies.
- Prepared press releases, advocacy statements, client progress reports, and court updates to clients, lawyers, and community partners.
- Coordinated advertising efforts to enhance fundraising, promote non-profit programming and special events and raise public awareness of domestic abuse issues.
Education
Master of Arts - Communication, Integrated Marketing
California State University
San Bernardino01.2022
Bachelor of Arts - Mediated Communication
California State University
SacramentoAssociate of Arts - Communication, Journalism, and Related Programs
Riverside City College
RiversideSkills
- Account Management
- Client relationship management
- Business Development
- Customer Service & CRM
- Communications, Media & Public Relations
- Market Research & Analysis
- Continuous Process Improvement
- Administrative Support
- Written Communication
- Teamwork Project Mgmt Software
- Sales pipeline management
- B2B & B2C Marketing
- Client base retention
- Customer complaint resolution
- Interpersonal skills
- Customer satisfaction management
- Proposal development
- Upselling strategies
Websites
Career Highlights
- Effectively managed over 150 website clients and 20-50 marketing subscription clients, including contributing to successfully signing over 25 projects valued from $2500-$90,000 in, one-time or monthly revenue. Led team sales discovery, proposal development, strategy implementation and project launch in a variety of industries including real estate, law, faith-based, construction, entertainment and dining.
- Continuously recognized as a stellar client-facing team member with a reputation for ensuring clients see and feel the value of marketing programs and are comfortable expressing questions, concerns and feel “heard” and “represented”
- Maintained a minimum of $500,000 in annual revenue and delivered exemplary, on-target advertising by collaborating on high-impact marketing initiatives with the entire team.
- Increased open email rate by 3-5% and built the magazine’s social media presence
- Earned a stellar reputation with clients and consistently promoted to positions of increasing responsibilities at Homes & Land Magazine / Inland Publishing, from Marketing/Project Assistant to Sales Manager/Customer Service Lead to Senior Sales & Customer Account Manager.
Additional Experience
- Senior Account Executive, Stearns Johnson Communications, San Francisco, CA Managed client communication and PR tactics, including media relations, competitive research, speaking/awards, messaging, materials, and social media for market research, consumer technology, and green technology startups in Silicon Valley. Guided product launch campaigns resulting in extensive trade coverage and productive analyst and press tours. Hosted 40 media/analyst briefings in 2009 and 2010 at CES, securing 50+ articles each year.
- Account Executive, Lewis Public Relations, San Diego, CA Governed eight technology clients in the consumer electronics, internet security, wireless, and telecommunications industries. Secured press briefings at the trade shows in the United States and abroad and organized successful press tours with the San Francisco, New York, and Los Angeles media.
- Project Manager, Kristene Smith Public Relations, Sacramento, CA Supported multiple PR and marketing activities for non-profit, public safety, education, government, and small-business contracts. Facilitated speaking engagements, media relations, in-person networking, tradeshows, and marketing. Enhanced fundraising efforts for a local child-care center.
References
References available upon request.
Timeline
Lead Client Account Manager / Project Manager & Sales Support
714WEB
01.2023 - 01.2025
Inside Sales and Client Account Manager
Homes & Land Magazine / Inland Publishing
01.2016 - 01.2022
Sales and Production Coordinator, Email Marketing Manager
Homes & Land Magazine / Inland Publishing
01.2015 - 01.2016
Marketing and Production Assistant
Homes & Land Magazine / Inland Publishing
01.2013 - 01.2015
Membership Services Representative
YMCA
01.2012 - 01.2013
Executive Assistant / Marketing Coordinator
DYNAMICS for Victims
01.2011 - 01.2012
Master of Arts - Communication, Integrated Marketing
California State University
Bachelor of Arts - Mediated Communication
California State University
Associate of Arts - Communication, Journalism, and Related Programs
Riverside City College
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