Nicole Malheiro

Dynamic and results-oriented music marketing professional with a proven track record in record promotion and radio broadcasting. Passionate about leveraging innovative strategies to drive audience engagement and increase brand visibility in the music industry. Managing all national radio accounts. (TOP 40, Active Rock,ALT, AAA, Country, HOT AC, AC, Rhythmic). Analyze Mediabase and BDS for weekly tracking.

• Pitched music releases to radio stations securing airplay and playlist placements for all Major and Independent record labels
• Analyzed competitor activities to stay ahead of the competition in terms of product offering and pricing strategy.
• Conducted market research to identify target audiences and potential customers.
• Coordinated artist interviews and performances with radio stations to generate publicity and increase audience engagement.

Over a decade of experience collaborating directly with high-level Major and Independent record label representatives to coordinate and execute radio promotion campaigns developing targeted strategies, ensuring proper communication across teams, and managing relationships with key industry stakeholders to secure airplay for artists. This role includes negotiating with label partners, tracking campaign performance, and providing insightful feedback to optimize promotional efforts, all while maintaining a strong focus on meeting deadlines and achieving radio airplay goals.

• Negotiate airplay agreements, ensuring the best possible outcomes for both the label and the station.
• Monitor and track the success of radio campaigns, analyzing airplay data to adjust strategies and optimize performance.
• Provide regular updates and detailed reports to record label partners, highlighting key metrics and campaign progress.
• Stay up to date with industry trends, radio formats, and emerging technologies to enhance promotional tactics.
• Cultivate positive, long-term relationships with label reps.

Detail-oriented and results-driven accounting professional with extensive experience in financial management, budgeting, and reporting.

• Recorded and reconciled financial transactions, including accounts payable, accounts receivable, and general ledger entries.
• Prepared and filed sales tax returns, ensuring compliance with state and local regulations.
• Assisted in the preparation of monthly, quarterly, and annual financial reports for management and stakeholders.
• Conducted financial analysis to identify trends, variances, and opportunities for improvement.
• Supported the implementation of new accounting software and provided training to staff members..

Highly organized and proactive executive assistant with 12 years of experience supporting senior-level executives in fast-paced environments. Seeking to leverage strong communication, problem-solving, and multitasking skills to contribute to the success of a dynamic organization.

• Maintained company confidence and protected business operations by keeping sensitive information confidential.
• Monitored incoming emails and responded accordingly in a timely manner.
• Answered telephone calls from customers or clients providing assistance where necessary.
• Scheduled and arranged travel and hotel reservations for meetings, conferences and seminars.
• Tackled and addressed top-level, high-priority issues with professional administrative discretion.