Nicole Martin
Herriman,UT
Summary
Dynamic communications leader with a proven track record at Provo City, excelling in strategic communication and crisis management. Enhanced community engagement through innovative digital content strategies and effective media relations. Recognized for mentoring teams and driving brand development, resulting in increased public awareness and stakeholder collaboration.
Overview
13
13
years of professional experience
Work History
Director of Communications
Provo City
07.2019 - Current
- Developed comprehensive communication strategies to enhance community engagement and public awareness.
- Oversaw digital content creation across multiple platforms, ensuring alignment with organizational messaging.
- Collaborated with city departments to streamline communication processes and improve information dissemination.
- Mentored junior communications staff, fostering professional development and enhancing team performance.
- Analyzed community feedback data to refine outreach initiatives and address resident concerns effectively.
- Established partnerships with local organizations to expand reach of city programs and services.
- Implemented metrics for evaluating communication effectiveness, driving continuous improvement in outreach efforts.
- Improved social media presence with tailored content strategies for each platform, resulting in higher audience engagement.
- Managed crisis communication, mitigating negative publicity during high-profile incidents.
- Spearheaded rebranding initiative, aligning visual identity with company values and strategic direction.
- Mentored junior staff members, .
- Enhanced brand visibility by developing and executing strategic communications plans.
- Increased media coverage through targeted press releases and proactive media outreach.
- Revamped website content to improve user experience and increase web traffic.
- Developed key messaging for all external-facing materials to ensure consistency across channels and touchpoints.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of public information officers, offering mentoring and coaching to build knowledge and skills
- Directed comprehensive citywide communications strategy, managing public engagement initiatives and serving as principal spokesperson across all media channels
- Established and maintained strategic partnerships with city departments, federal and state agencies, community organizations, and business stakeholders to advance organizational objectives
- Led Media Services Division operations, providing executive-level guidance on messaging, crisis communications, and media relations
- Produced high-impact written content including press releases, speeches, articles, and digital communications across multiple platforms to engage diverse audiences
- Spearheaded launch and implementation of new city website, enhancing public access to government services and information
- Created and managed the city's first centralized public information network, coordinating communications across all municipal departments
- Conducted in-depth policy analysis and developed strategic recommendations on complex municipal issues, programs, and special projects for executive leadership
- Conceptualized and executed high-profile special events that strengthened community engagement and elevated the city's public profile
Public Relations Manager
Layton Construction Co
01.2018 - 06.2019
- Developed and executed comprehensive public relations strategies enhancing brand visibility and reputation.
- Managed media relations, cultivating and maintaining relationships with key journalists and influencers.
- Led crisis communication efforts, ensuring consistent messaging across all platforms during critical situations.
- Oversaw the creation of press materials, including press releases, media kits, and promotional content.
- Coordinated public events and community outreach initiatives to strengthen stakeholder engagement and support.
- Developed and promoted corporate brand, images and identity to media and public.
Communications Director
Sandy City
01.2013 - 01.2018
- Developed and implemented strategic communication plans to enhance public engagement and transparency.
- Led crisis communication efforts, ensuring timely and accurate information dissemination during emergencies.
- Managed media relations, cultivating positive relationships with local journalists and stakeholders.
- Oversaw digital communication strategies, improving online presence and community interaction through social media platforms.
- Coordinated public outreach initiatives, fostering collaboration between city departments and community organizations.
- Developed in-house marketing agency to protect city brand.
- Coordinated city lobbying efforts and acted as a legislative analyst.
Education
Master of Arts - Professional Communication
Southern Utah University
Cedar City, UT12-2022
Master of Arts - Public Relations
Brigham Young University
Provo, UT04-1996
Skills
- Strategic communication
- Crisis management
- Media relations
- Digital content strategy
- Community engagement
- Brand development
- Team leadership
- Multimedia storytelling
- Speech writing
- Internal communications
Timeline
Director of Communications
Provo City
07.2019 - Current
Public Relations Manager
Layton Construction Co
01.2018 - 06.2019
Communications Director
Sandy City
01.2013 - 01.2018
Master of Arts - Professional Communication
Southern Utah University
Master of Arts - Public Relations
Brigham Young University