Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicole McAleenan

St Petersburg,FL

Summary

Creative and impassioned marketing professional with a comprehensive background in full-funnel digital strategies across B2B/DTC verticals; from successful go-to-market strategies, impactful marketing programs and bottom line revenue results. Consistently recognized by Clients and Leadership for performance standards and contributions to Client success. Strengths in revenue growth, lead generation, ABM activation, and proven ability to blend tactical with strategic planning, backed by over 12 years in digital marketing.

Overview

13
13
years of professional experience

Work History

Associate Director, Client Experience

Goodway Group
03.2022 - Current
  • Serve as day-to-day Client lead for large, mid-growth and transactional B2B accounts, owning strategic direction, performance insights, and relationship development across integrated digital media programs.
  • Leads cross-functional collaboration with Internal Media, Strategy, and Analytics Teams to deliver high-impact, full-funnel marketing campaigns spanning paid social, programmatic, display and search.
  • Translate complex digital performance data and CRM insights (Salesforce, HubSpot) into actionable strategies that align with client KPIs, such as qualified pipeline growth, lead-to-sale conversion, and LTV:CAC improvement.
  • Anticipate client needs and proactively deliver solutions that exceed expectations, driving increased client satisfaction, retention, and revenue growth opportunities (met internal client growth goals in 1H 2025, 32% increase in client investment).
  • Maintain deep understanding of client industries and ICPs, contributing strategic POVs and growth recommendations during quarterly business reviews and stakeholder meetings.
  • Guide the development of strategic media plans, scopes of work, internal scoping and deliverables to ensure quality control and alignment with business needs.
  • Champions for workflow improvements, process innovation, and knowledge-sharing across the Client Experience team.
  • Regularly contribute to organic growth by identifying upsell opportunities, ensuring proper service tier alignment, and managing efficient account resourcing and profitability.
  • Acts as a facilitator and guide for new business development opportunities alongside Sales, Strategy for B2B vertical (68% close rate).

Account Strategist

Marca
01.2021 - Current
  • Consults with B2B and B2C clients on business goals to develop innovative, high-impact marketing strategies and roadmaps to achieve client goals.
  • Establishes full-cycle marketing strategies including estimating costs, managing resource allocation and full-funnel conversion optimization.
  • Continuously evaluating and maximizing marketing efforts backed by data-driven insights in order to boost brand awareness and profitability.
  • Maintained a deep strategic and tactical knowledge of key digital marketing channels including SEO, paid search, programmatic display and video, social media advertising, loyalty marketing, lead acquisition and lead nurturing.
  • Developed successful inbound marketing program including SEO, SEM, social and affiliate marketing, increasing inbound leads by 34% YoY.
  • Contributed to 43% growth in recurring monthly revenue compared to previous quarter.

Strategic Account Manager

Marxent
10.2018 - 01.2021
  • Worked with cross-functional teams to develop advanced AR/VR technologies from planning, requirements gathering, testing, deployment, on-boarding, value-building, training, adoption and growth planning for leading US manufacturers including- AZEK Company, Fortune Brands, Lovesac.
  • Built and cultivated long-term quality relationships with Marxent's largest and most strategically influential clients.
  • Consulted with client executive teams to build marketing support for AR/VR through brand-led multi-channel marketing; SEO, SEM, social, email, and content marketing campaigns.
  • Evaluated and optimized marketing initiatives against adoption and app usage to ensure successful user adoption and retention.
  • Championed AR/VR as a proven sales generation tool and marketplace differentiator.
  • Responsible for client retention and identifying opportunities of product expansion.
  • Created and presented proposals to C-level executives with a closing rate of 78%

Strategic Partner Lead

PowerChord
10.2015 - 10.2018
  • Led PowerChord's Small-Medium Business (SMB) division through development and delivery of omni-channel marketing campaigns to maximize our value and increase customer retention.
  • Developed go-to-market strategies specific to each account with special consideration to a business's needs, industry, and their distribution network.
  • Led critical planning sessions with client executive teams to clinch multi-million dollar marketing co-op initiatives for their distributors and retailers.
  • Developed creative adoption tools, including presentations, trend reports, kitted assets, and product data sheets for retailer buy-in.
  • Maintained Quarterly Business Reviews for internal executive team including client forecasting and long-term growth plans.
  • Capitalized on growth opportunities resulting in a combined marketing and SaaS platform revenue increase of 77% across clients.

Retail Integration Manager

Triad Retail Media
08.2014 - 10.2015
  • Based on industry trends and customer needs; researched, identified and vetted viable product opportunities.
  • Experience driving revenue growth for direct and programmatic channels across diverse digital landscapes
  • Increased brand loyalty through creation of innovative and engaging digital productions for major manufacturing brands including Johnson & Johnson, Neutrogena, Purina and Nestle.
  • Established milestone criteria and product-level reporting to determine feasibility and success of new products.
  • Worked across multiple teams to educate and evangelize new social and mobile products throughout the organization.

Media Consultant

Catalina Marketing
08.2012 - 07.2014
  • Responsible for multi-channel campaign planning, management and analytics for top CPG brands and total annual budget in excess of ~$12MM.
  • Coordinated corporate-level branding initiatives and sales strategies to enhance marketing campaign deployment for Coca-Cola, Tyson Foods, Philips Sonicare, and Coty Inc.
  • Chaired successful strategic planning meetings with clients incorporating campaign insights to develop appropriate recommendations.
  • Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
  • Established as an internal resource for digital programming and execution.
  • Assessed marketing copy, art comps and final designs, implementing campaigns in a streamlined methodology to achieve a 93% campaign accuracy.

Education

Bachelor of Science - Marketing

University of South Florida
Tampa, FL
2012

Skills

  • Advanced knowledge of ABM, SEM, Programmatic and Paid Social Channels, Strategies
  • Fluency with Customer Data Platforms (CDP); AEM
  • Customer Relationship Management (CRM) Systems Familiarity; Hubspot and Salesforce
  • Analytics best practices and tools including Google, Adobe Analytics, Tableau, Looker Studio
  • Marketing Automation Platforms (MAPs) Expertise; such as HubSpot Marketing Hub, Marketo
  • Product and roadmap management and merchandising (via Aha!)
  • AI/Machine Learning awareness, daily application
  • Microsoft Office Suite including Word, PowerPoint, Excel, Access, Outlook
  • Google Workspace including Slides, Sheets, Drive, Meets
  • Digital Marketing Foundations Trained Practitioner (Market Motive)
  • Display Advertising Trained Practitioner (Market Motive)
  • Data-Focused, Constant Collaborator, Learning-Mindset
  • Independent, Consistent, and Goal-Oriented

Timeline

Associate Director, Client Experience

Goodway Group
03.2022 - Current

Account Strategist

Marca
01.2021 - Current

Strategic Account Manager

Marxent
10.2018 - 01.2021

Strategic Partner Lead

PowerChord
10.2015 - 10.2018

Retail Integration Manager

Triad Retail Media
08.2014 - 10.2015

Media Consultant

Catalina Marketing
08.2012 - 07.2014

Bachelor of Science - Marketing

University of South Florida

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