NICOLE MCBRIDE
San Francisco,California
Summary
Dynamic strategist and integrated marketing leader with a proven track record at Deloitte, driving brand differentiation and market focus. Expert in go-to-market strategy and campaign management, I orchestrated high-impact initiatives, including a flagship summit at UNGA. Adept at stakeholder engagement, I consistently deliver innovative solutions that elevate brand presence and client engagement. Dynamic strategist with extensive experience in integrated marketing and brand development. Known for launching high-profile initiatives and fostering cross-functional collaboration, consistently achieving results that enhance market visibility and stakeholder engagement.
Overview
20
20
years of professional experience
Work History
Strategist and Integrated Marketing Leader
DELOITTE
San Francisco, California
09.2023 - Current
- Led strategic marketing direction for Deloitte's sustainability and innovation sectors, transforming complex services into effective marketing frameworks.
- Orchestrated Deloitte Horizons at UNGA/Climate Week, a premier thought-leadership summit attracting global executives and policymakers; earned Best in B2B Marketing (2024) and nomination for 2025.
- Directed global launch of GreenLight Solution, Deloitte’s decarbonization tech platform, from soft debut at World Economic Forum to main-stage feature at Aspen Ideas Climate with Vice President Harris.
- Delivered integrated digital and media campaigns, including New York Times placement, generating XXX leads and XX million impressions.
- Re-architected firmwide sustainability go-to-market framework and crafted brand narrative for technology portfolio set for global launch FY26.
- Led Smart Buildings campaign by defining positioning and messaging; developed complete content ecosystem to enhance client engagement by XXX percent.
- Managed high-profile partnerships with GreenBiz, GreenFin, Verge, and Aspen Ideas Climate, curating panels and C-suite events that propelled pipeline growth by XXX percent.
- Promoted to lead two strategic growth portfolios—Private Equity & Space—driving integrated brand campaigns and stakeholder engagement across teams.
Founder & Creative Director
ATLAS LOOM
, Morocco & Portugal
10.2019 - 01.2022
- Founded sustainable product venture transforming surplus textiles into handwoven rugs by Moroccan artisans.
- Oversaw product design, brand identity, and partnerships across Morocco and Europe from concept to market.
- Developed collaboration agreement with Michael Kors for limited-edition upcycled collection, paused due to pandemic.
- Directed brand marketing and retail positioning while featured on Portuguese television discussing craftsmanship.
- Acquired hands-on experience in sustainable materials and ethical production practices during product development.
- Integrated circular design principles into processes to maximize material value and minimize waste.
- Combined heritage weaving techniques with modern aesthetics to enhance product appeal and sustainability.
Senior Content & Creative Editor
AMAZON
New York, USA
05.2015 - 01.2019
- Contributed to establishment of Amazon Fashion’s global brand identity and creative vision.
- Directed creative and trend direction for multichannel marketing campaigns, aligning brand storytelling with user experience.
- Launched Amazon Fashion’s first national print, digital, and TV campaigns, earning recognition from WWD and Business of Fashion.
- Executed integrated marketing strategies that drove 70% year-over-year customer growth and record traffic.
- Co-led launch of Prime Wardrobe program, achieving 150% click-through rate during initial campaigns.
- Created exclusive vendor partnerships, converting editorial features into replenishment programs with 75% sell-through rates.
- Streamlined content production processes, transitioning to agile workflows and increasing productivity by 30%.
- Collaborated with retail and analytics teams to identify trends and merge insights with data-driven decisions.
Holt Renfrew Consultant & NYC Director
LAMBERT & ASSOCIATES
New York, USA
12.2010 - 05.2015
- Launched and directed New York office for Lambert & Associates, overseeing all operations and staff recruitment.
- Partnered with senior leadership teams to enhance customer experiences and fuel business growth.
- Directed seasonal trend forecasting and creative strategy for Holt Renfrew, resulting in first permanent in-store pop-up experiences.
- Achieved average 30% year-over-year sales increase through comprehensive market books and visual merchandising concepts.
- Produced market research and positioning decks supporting Kering Group's brand acquisition strategy for 40% stake in Altuzarra.
- Secured high-profile clients, including a luxury multi-brand concept store in Jakarta, generating $700K profit in year one.
- Streamlined negotiations and introduced new product lines, increasing vendor partnerships by 20% and sales by 70% annually.
- Advised global luxury retailers on brand strategy, trend forecasting, and experiential retail innovation.
Brand Manager / Senior Brand Strategist & PR
BPCM
New York, USA
02.2009 - 12.2010
- Directed communications and brand strategy for global fashion clients in accessories division.
- Repositioned Aldo through co-branding initiatives, increasing impressions by 70%.
- Defined celebrity strategy for Brian Atwood, enhancing luxury identity and market reach.
- Tripled press coverage and expanded international editorial exposure through strategic events.
- Managed cross-functional teams, delivering guidance on creative direction and campaign execution.
Accessories Manager
Christian Dior
New York, USA
02.2006 - 02.2009
- Oversaw communications, media relations, and product placement for Christian Dior’s accessories division across North America.
- Partnered with global teams to execute runway events and seasonal campaigns, enhancing Dior’s luxury brand image.
- Elevated Dior’s brand ranking from #17 to #3 among global luxury houses through exclusivity and hype strategies.
- Expanded media visibility in U.S. outlets, securing features in Vogue, Elle, and Harper’s Bazaar.
- Co-led logistics for seven major runway and press events annually in Paris and New York.
- Collaborated with international teams to streamline sample movement and ensure timely execution of campaigns.
Education
Bachelor of Arts - French Literature and Communications (Public Relations)
University of Dayton
Certificate in Sustainability -
New York University (NYU)
Certificate in Circular Economy and Sustainability -
Arizona State University (ASU)
Skills
- Strategic marketing and brand positioning
- B2B marketing and campaign management
- Digital strategy and multichannel marketing
- Market research and competitive intelligence
- Stakeholder engagement and collaboration
- Content and ad development
- Trend forecasting and innovation management
- Content curation
Languages
English
Native/ Bilingual
French
Professional
Accomplishments
Best in B2B Marketing XX, 2024
Affiliations
Ceramists, Painter, Yogi, Nutrition, Physics student.
Timeline
Strategist and Integrated Marketing Leader
DELOITTE
09.2023 - Current
Founder & Creative Director
ATLAS LOOM
10.2019 - 01.2022
Senior Content & Creative Editor
AMAZON
05.2015 - 01.2019
Holt Renfrew Consultant & NYC Director
LAMBERT & ASSOCIATES
12.2010 - 05.2015
Brand Manager / Senior Brand Strategist & PR
BPCM
02.2009 - 12.2010
Accessories Manager
Christian Dior
02.2006 - 02.2009
Bachelor of Arts - French Literature and Communications (Public Relations)
University of Dayton
Certificate in Sustainability -
New York University (NYU)
Certificate in Circular Economy and Sustainability -
Arizona State University (ASU)