Nicole McWain
Olathe
Summary
Customer-focused Educational Consultant & Leader with 15+ years of experience driving educator success and fostering long-term client partnerships. Skilled in customer relationship management, digital learning adoption, and professional development, with a proven ability to leverage data-driven insights to improve outcomes and enhance the customer experience. Recognized for strategic problem-solving, team collaboration, and delivering results in dynamic, fast-paced environments.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Co-Owner & Social Media Manager
Mattress By Appointment
01.2022 - Current
- Built strong customer relationships, increasing sales by 125% in 12 months through strategic account management and personalized client engagement.
- Utilized LeadConnector CRM to streamline communications, manage leads, track renewals, and optimize customer journeys.
- Designed and executed content marketing strategies, boosting reach and conversions across social platforms.
- Identified expansion opportunities and developed customer-focused sales strategies, increasing repeat business and referrals.
Substitute Educator
Olathe School District
01.2023 - Current
- Supported diverse classrooms while quickly adapting to various instructional environments, curriculum tools, and technology platforms.
- Built strong relationships with students, teachers, and families to foster collaborative, supportive learning environments.
- Gained deep familiarity with district-level technology platforms and digital classroom integration strategies.
Assistant Principal & Virtual Learning Principal
Spicewood Elementary, IB World School
01.2020 - 01.2022
- Oversaw 60+ educators and led professional development on digital learning tools and best practices, improving educator adoption of e-learning technologies.
- Delivered live and virtual trainings, helping teachers maximize LMS usage and integrate digital tools into instruction.
- Built and maintained relationships with educators, families, and district stakeholders to ensure alignment with campus goals.
- Managed compliance, testing coordination, and stakeholder communication while implementing a coaching-based leadership model.
Campus Leadership Roles
Old Town & Spicewood Elementary
01.2019 - 01.2022
- Led a Positive Behavior Intervention & Support (PBIS) team to enhance school culture and safety.
- Facilitated educator training and managed Section 504 compliance, ensuring appropriate student support plans and data-driven interventions.
- Collaborated cross-functionally with leadership teams to improve instructional practices and drive stronger student outcomes.
Educator (1st, 3rd, 4th, Special Education)
Old Town Elementary
01.2011 - 01.2020
- Designed and delivered engaging instruction using high-quality instructional materials (HQIM) and integrated technology tools.
- Mentored new teachers, coordinated special education services, and led cross-grade collaboration to improve outcomes.
- Successfully implemented student-centered learning strategies that increased engagement and performance.
Education
Educational Leadership Certification -
Lamar University
01.2019
Master’s - Organizational Management
St. Edward’s University
01.2008
B.A. - Psychology, Child Development
Baylor University
01.2006
Skills
- Customer Relationship Management (CRM)
- Account Development & Retention
- Client Training & Support
- Digital Learning Adoption
- Professional Development & Coaching
- Data-Driven Decision Making
- EdTech Tools & Learning Management Systems
- Subscription Renewals & Upselling
Certification
- Principal Certification – Building Leadership (KS & TX)
- T-TESS & AEL Certification
- Generalist EC-6 (KS & TX)
- IB Level 2 Certification
- Special Education & TAG Endorsement EC-12 (KS & TX)
Timeline
Substitute Educator
Olathe School District
01.2023 - Current
Co-Owner & Social Media Manager
Mattress By Appointment
01.2022 - Current
Assistant Principal & Virtual Learning Principal
Spicewood Elementary, IB World School
01.2020 - 01.2022
Campus Leadership Roles
Old Town & Spicewood Elementary
01.2019 - 01.2022
Educator (1st, 3rd, 4th, Special Education)
Old Town Elementary
01.2011 - 01.2020
Master’s - Organizational Management
St. Edward’s University
B.A. - Psychology, Child Development
Baylor University
Educational Leadership Certification -
Lamar University
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