Nicole Meyerson

• Lead demand generation strategy and execution for the Americas, overseeing 20+ multi-channel campaigns yearly including paid search, display, ABM, and email marketing
• Analyze full-funnel performance data from all marketing generated traffic through to closed revenue; provide regular reports and actionable insights to leadership
• Collaborate cross-functionally with sales, product management, and engineering teams to align campaign strategy with market needs and revenue goals
• Optimize lead attribution and reporting through Salesforce and Eloqua/ Account Engagement to ensure accurate ROI tracking and funnel visibility
• Develop and execute product marketing strategies for new product launches, translating complex technical features into customer-facing messaging
• Manage budget planning and performance forecasting to ensure efficient allocation of resources across channels

• Built and executed data-informed marketing strategies across North America aligned with sales goals and pipeline targets
• Collaborated with global teams to integrate brand initiatives into measurable regional campaigns
• Led execution of digital campaigns across webinars, paid media, email nurture, and social media
• Developed KPIs and analyzed campaign performance to drive optimizations and increase ROI

• Managed execution of 10+ integrated marketing campaigns across digital channels including paid ads, email, content, and nurture tracks
• Implemented lead management workflows and monitored daily lead routing operations to ensure sales readiness
• Created performance dashboards and optimized campaign attribution in Salesforce
• Designed 2023 Customer Online Engagement (COE) strategy based on analytics and market segmentation

• Led marketing operations and campaign execution across digital channels, member communications, and content strategy
• Directed redesigns of Wordpress site and Salesforce-integrated member portal to improve functionality and tracking
• Created and maintained marketing dashboards using Google Analytics and CRM data
• Developed segmented email campaigns with 37% average open rate and 9% click-through using Mailchimp

• Supported execution of digital campaigns and social media content to grow member engagement
• Managed analytics reporting and marketing project workflows using Jira and Confluence
• Served as Scrum Master for internal teams, improving speed and agility of campaign delivery

• Provided CRM support, marketing asset coordination, and internal reporting across communications projects
• Maintained Salesforce data integrity and supported content updates for digital platforms

Supported planning and logistics for tradeshow presence and customer marketing initiatives