Nicole Morris

Lead team of 7 in start up operations.

Managed Multi Site international team (Houston, San Antonio, Salt Lake City, Colombia, Argentina)

Led team in proprietary software, with AI writing

• Lead creative and technical efforts in generative AI, focusing on real customer projects to solve tangible problems
• Develop new methodologies and technologies that address and satisfy customer needs, ensuring seamless integration into their workflows
• Use a customer-centric approach to align technical developments with customers' needs and workflows
• Act as a technical lead in exploring and implementing cutting-edge technologies within the creative field
• Develop full-stack solutions that are robust and scalable, setting the technical direction for projects
• Work closely with Product Managers, Designers, and other stakeholders to align technology development with business goals and user needs
• Facilitate a collaborative environment that encourages innovation and efficient problem-solving
• Establish yourself as a thought leader in creative and AI technology
• Develop and implement operational strategies to improve efficiency and scalability of the fulfillment operations
• Align operations with the overall business objectives and customer satisfaction goals
• Drive continuous improvement initiatives to enhance productivity, reduce costs, and improve service levels
• Oversee the site leaders on the team for daily operations of fulfillment centers, including warehousing, inventory management, order processing, shipping, technology, and analytics
• Drive standardization and consistency in training team members within each facility to ensure consistent delivery of services and flawless execution leading to a uniform customer experience
• Leverage technology and equipment to drive efficiencies in the warehouse
• Provide frequent warehouse monitoring, auditing and enforcement of system processes, safe working practices in adherence to OSHA regulations, and work with the quality team to perform auditing of systems and processes
• Ensure compliance with industry regulations, safety standards, and company policies
• Oversee overall space capacity and facility management
• Provide leadership, mentoring and management of operations team in the expansion and support of continuous improvement
• Ensure proper staffing levels and training programs to meet operational demands and growth.
• Implement and monitor key performance indicators (KPIs) to track and report on operational performance
• Drive continuous improvement and support LEAN and best practice initiatives
• Recruit, interview, access and hire key talent
• Anticipate future resource, process, procedure, and system requirements as changes in business dictate
• Partner with leaders in Sales, Customer Service, Technology, Finance, HR and others to collaborate on common goal of enabling business growth
• Develop strong relationships with external and internal partners including clients and vendors
• Actively participate in RFP, pricing negotiations and client facing meetings
• Lead implementation of advanced technologies and systems to enhance operational efficiency and accuracy
• Collaborate with IT and other departments to integrate new tools and systems into the operations workflow
• Work closely with the sales and customer service teams to ensure client satisfaction and retention
• Address and resolve any operational issues or escalations from clients in a timely and effective manner
• Develop and manage the operations budget, ensuring cost control and financial efficiency
• Analyze financial reports and operational data to make informed decisions and drive profitability

• Led startup company, with 1 retail location, and 1 manufacturing facility
• Within 1 year grew company from 75K in annual sales to over 3.9M in annual revenue, with an 87% operating ratio
• Performed all financial record keeping and reporting, inventory control audits and compliance
• Developed innovative marketing campaigns that increased brand awareness and drove sales
• Negotiated and approved contracts with suppliers and distributors
• Monitored performance metrics across multiple divisions to identify areas for improvement as well as opportunities for growth.

• Led Cross functional Operating Team of 8 Direct Reports (Retail and B2B Sales, Customer Service, Manufacturing, Accounting and Logistics, HR, Marketing)
• Introduced EOS and an ERP system equipped with KPI Dashboards, achieving a 36% reduction in operating ratio over 18 months
• Led strategic planning and operational optimization across divisions, employing Lean techniques, resulting in a 35% increase in production capacity and improved inventory turnover
• Directed the implementation of an ERP system at Dessert Gallery, enhancing dashboards to streamline departmental operations and improve data visibility, while also increasing sales from 1.7M to 3.875M in 24 months
• Utilized Salesforce, to consolidate and analyze data
• Provided leadership in developing solutions to grow the business, while establishing and maintaining governmental compliance for food safety.

• Led a cross functional remote operating team of 22 direct and 1600 indirect reports in multiple locations
• Developed and implemented a comprehensive Risk Identification Model using Big Data, resulting in a 71% reduction in main line safety incidents and a 25% decrease in terminal injuries
• Implemented Lean Management principles across multiple departments, increasing productivity compliance from 63% to 98% and boosting ontime performance customer experience ratings from 71% to 83%
• Established Federal HUTA (High Urban Threat Areas) zones and evacuation plans for Hurricanes, Fires, and Rail Incidents in collaboration with Homeland Security
• Created and Executed supply change and customer retention plan for Tesla, UPS, BMW, and Del Monte, optimizing rail and LTL movement in the Bay Area
• Led a team to achieve the best ever KPI performance in the UPRR Network, reducing frontline costs by 38% and increasing terminal capacity by 27%, achieving the lowest cost and highest efficiency terminal within the UPRR system.