Summary
Overview
Work History
Education
Skills
Timeline
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Nicole Naumenko

Blue Hill,MA

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

11
11
years of professional experience

Work History

Massachusetts Market Manager

Virginia Distillery
07.2022 - 05.2023
  • First person to hit KPI target goals for Q1 and Q2, achieving this by first month in each quarter and was on track to have 100% increase of sales for 2023 year-end goals
  • Recognized by CEO for highest sales after hitting 2023 Q1 goals by January 18 and for selling 3 barrels into Total Wine chain in Massachusetts
  • Grew points of distribution in existing accounts and drove sales growth 70% (in 9 month period)
  • Developed and maintained relationships with existing and assigned accounts, as well as with sales reps and sales team managers on Origin Beverage team and Horizon Beverage sales groups, who covered On and Off-Premise accounts in Massachusetts
  • Coordinated all meetings at distributor with sales and management teams to discuss planning, for general sales meetings and to present new products to distributor sales teams
  • Developed and executed plan for efficient daily, monthly, and quarterly account visits; for presentations, to obtain new sales and get reorders, provided account support, and conducted scheduled tastings, when necessary, to maintain existing sales placements
  • Responsible for Monthly Business Objectives (MBO's) which includes goals by brand for: depletion volume, Accounts Purchasing (AP's), Points of Distribution (POD's), Account Visits, Perfect Shelf Flow, Single Cask Program, and Tastings
  • Participated in Ride-Withs, with Origin Beverage Sales representatives to visit accounts and assist with increasing sales within market
  • Worked with the National Chains Director on chain account sales programming and support needed, to support local chains accounts within market
  • Monitored Distributor inventory and maintained adequate inventory was on hand and requested additional PO when needed to have available, as sales were increasing in market
  • Presented Virginia Distillery's Single Cask - Barrel Program to buyers and successfully sold Barrels to both On and Off-Premise accounts.
  • Performed frequent retail account visits to show support, perform brand education to account staff at both On and Off-Premise accounts, planned tastings events, and addressed any direct or indirect needs at each account
  • Managed & planned Lead Blender market visits to align with Key Account and internal initiatives
  • Hired, managed, and trained a team of 10 direct report Brand Ambassadors, to assist with in store tastings and events. Fully managed all aspects of tastings and events within market. Recapped all tastings weekly for upper management and entered Brand Ambassador's payroll
  • Performed daily review of automated daily sales reports and deep dive into weekly data sales reports, inventories, adherence to semi-annual market expectations plans, to ensure my market was on track to hit monthly, quarterly, and annual company goals of 100% increase of sales
  • Maintained a report of all business travel & expenses, market expenses and tastings budgets, to ensure budgetary approvals remained on target within the market

New England Market Manager

Velo Vodka
07.2021 - 07.2022
  • Created and managed solutions to grow brand throughout Massachusetts, by utilizing consumer and category trends to educate consumers, solve problems and maximize sales, while driving results that delivered market share growth for Velo Vodka
  • Led distributor sales team to not only reach but to exceed all market sales goals by over 400% in market
  • Created and maintained locater map of where Velo Vodka is available
  • Worked with owner of the company and Martignetti's sales teams and sales managers to develop specific goals and budgets based on the market
  • Collaborated with owner to create, develop, and implement new innovative sales and marketing programs that aligned with the brand image and helped to drive annual volume and distribution goals
  • Maintained and reported inventory levels at distributor to assure adequate stock of product
  • Identified and closed out a list of Top target accounts to help build brand awareness, such as but not limited to; Big Night Live; Empire, Memoire at Encore Casino, Red Lantern, Mystique Lounge, The Grand, Publico, The Purple Shell, Sidelines Bar and Grill, Novara Restaurant, Tugboats, The Reel House in East Boston and Quincy, The Greatest Bar, Venu, Anchor Pub, W Hotel Boston, The Four Seasons Hotel, Society on High, Cleat & Anchor, Luke's Liquors (Cape Cod), Total Wines, Market Basket, all Curtis Liquors and all of the Liquor World stores
  • Developed monthly and quarterly incentives plans for distributor sales reps and sales managers
  • Participated in quarterly business review meetings, half year and year end meetings and planning meetings with distributor's division executives to present and discuss annual and quarterly sales objectives
  • Participated in all formal GSMs with full sales divisions of distributor sales teams
  • Ride-withs, with different members of distributor sales team 4 times a month, to assist in selling Velo Vodka into their top accounts
  • Planned, implemented, and led sales programs to deliver distribution, merchandising, display, and promotional marketing objectives for all accounts
  • Called on all accounts and visited specific list of top target accounts which was reviewed regularly, to sell Velo Vodka into and build new relationships with on behalf of the brand
  • Built and relationships through all levels of management within the distributor and accounts
  • Monitored agreed upon Key Performance Indicators (KPI's) with key customers
  • Interviewed, hired, and trained individuals to build a team of fifteen direct reports to execute Off – Premise tastings and events
  • Ensured all sales practices are compliant with state and company policies / laws
  • Worked with social media manager to advertise, promotional events, new accounts sold into, cocktail features, new menu placements, etc. Took pictures in accounts of cocktails, menus, features - sent to social media managers while in accounts, to use as new content in real time.

Field Market Manager

Davos Brands
10.2017 - 12.2021
  • Recognized as top performer nationally in multiple monthly and annual reviews
  • Qualified and participated in national sales incentive trip to Oaxaca, Mexico
  • Reached goals in 70% of time ahead of pace, exceeding expectations
  • Called on key accounts and new accounts for both On and Off-Premise; to build and maintain relationships, support and grew business by presenting new products into accounts and expanding the portfolio footprint in previously existing accounts. Davos Brands included; Aviation Gin, TyKu Sake, Sombra Mezcal, Astral Tequila, Balcones Whiskey and iichiko Shochu
  • Sold in new menu placements, features, and promotions to On-Premise accounts, suggested and created new cocktails to gain placements on seasonal and permanent cocktail menus and merchandised (back bar, menu checks, etc.) in all accounts
  • Sold in Displays, end caps, promotions, etc to all Off-Premise accounts. Provided various POS to all On and Off-Premise accounts for Merchandising purposes
  • Compliance checks in National and Chain accounts
  • Conducted staff training for both On and Off Premise accounts and for external tasting agencies
  • Reported on Qualitative information during account visits, buy backs, in store tastings and events in weekly and monthly recaps with photos relevant to each account visit and or event
  • Planed and executed all aspects of Local and Key Portfolio events and worked with Brand Managers to secure external resources (photography, etc.) as needed
  • Scheduled all tastings in key accounts and stores as requested and managed all communications with external tasting company, assigning tastings as needed and hired and managed small team of external tasting people to assist with events.
  • Presented Davos Brands at Walk-abouts at Distributors, to introduce all of Davos Brand's portfolio and to educate sales reps and keep them up to date on all brand info
  • Worked with sales reps from distributors to assist in selling products, features and cocktail menu placements into new accounts
  • Attended General Sales Meetings at distributors to assist Regional Manager
  • Executed all events in 6 states throughout New England with New England Regional Manager
  • Worked with distributor reps during sales ride-withs and sales blitzes in The New England territory

Field Marketing Representative

Geometry Global, Ogilvy Action
05.2012 - 01.2019
  • Hired as project-based employee for the “Gallo Project” to cover several Gallo Wine Brands, for both On and Off Premise support in key accounts throughout Massachusetts, covering Barefoot Wine, The Naked Grape, Apothic Wine and Vin Vault Wine
  • Recognized for highest bottle sales in Massachusetts, for both Barefoot Wine and The Naked Grape Wine in 2013
  • Designed a tasting display set up for The Naked Grape Box Wines during the in-market trial before launching nationally, that was selected by Gallo Wine for use in nationwide sales and training of both distributorship and field marketing representatives
  • Winner of the 2014 TNG Holiday Incentive Program for delivering one of the highest conversion rates and EQ sales in the market
  • Recognized for excellent sales for the quarter (Winner of 2015 Summer Incentive Program, courtesy of Barefoot wine and Geometry Global)
  • Recognized nationally for excellent sales of Barefoot Wines for 2016
  • Led the 2017 Boston Summer Concert Series events at Fenway Park with the Red Sox Foundation and with Live Nation at The Blue Hills Bank Pavilion in Boston
  • Worked with Gallo's brand representatives and market managers to maintain up to date knowledge of industry trends, product information, and company marketing initiatives
  • Developed and maintained influential relationships with On and Off-Premise accounts, as well as distributor sales representatives and management at Martignetti
  • Planned and executed successful On and Off-Premise marketing events, to promote, build, and increase brand education and awareness for consumers while increasing consumer sales
  • Monitored and reported on brand pricing, movement, distribution, as well as gathered data on competitive products that are being sold in stores and completed call reports after each event to report back to brand management.

Sales Representative

DEVOTION SPIRITS INC, Southeastern Massachusetts
06.2012 - 02.2013
  • Developed and implemented sales strategies to increase profits.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Used customer insights to develop innovative sales strategies to increase sales.
  • Developed strong rapport with buyers and created positive impression of business.

Education

Bachelor of Arts - Psychology, Communications and Sociology

Curry College
Milton, MA
05.2010

Certificate in Mixology and Bartending -

Professional School of Bartending
Massachusetts
08.2009

Skills

  • New Business Development
  • Key Account and Territory Management
  • Industry Partnership Development
  • Distributor Management
  • Strategic Planning
  • Event Market Knowledge
  • Sales and Marketing Operations
  • Brand Positioning & Development
  • Craft Spirits Knowledge; Whisky, American Single Malt, Gin, Sake and Agave Spirits

Timeline

Massachusetts Market Manager

Virginia Distillery
07.2022 - 05.2023

New England Market Manager

Velo Vodka
07.2021 - 07.2022

Field Market Manager

Davos Brands
10.2017 - 12.2021

Sales Representative

DEVOTION SPIRITS INC, Southeastern Massachusetts
06.2012 - 02.2013

Field Marketing Representative

Geometry Global, Ogilvy Action
05.2012 - 01.2019

Bachelor of Arts - Psychology, Communications and Sociology

Curry College

Certificate in Mixology and Bartending -

Professional School of Bartending

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Nicole Naumenko