NICOLE NICKERSON

• Collaborate closely with Sales and Marketing leadership to establish priorities and conduct gap analyses, optimizing overall sales campaign and enablement efforts
• Conduct comprehensive sales pipeline analysis across multiple industries, ensuring active Partner engagement and cross-industry specialist support
• Initiate and execute sales enablement and field campaigns for Industry LOB solutions with teams in NAMER, EMEA and APJ
• Executive reporting, campaign measurement framework, analyzing KPIs and program performance

• Company Overview: Salesforce, Marketing Cloud
• Development of comprehensive demand generation campaigns for SaaS product
• Strategic development and oversite of demand generation programs for Marketing Cloud LOB
• Lead cross-functional teams to support marketing initiatives, incorporating Field Marketing, Creative, Product Marketing and Events to create content and execute campaigns
• Management of demand generation team, career development and cross-functional team relationships
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Managing and execution of $2.5M annual budget resulting in over $125M in annual revenue
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Facilitated cross-functional collaboration for improved decision-making processes within the organization.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Executive reporting, measuring KPIs and program performance and strategy

Management of B2C, email marketing and digital campaigns for online, specialty retailer.

• Creation and implementation of email program segmentation, promotions and site marketing
• Development and implementation of email segmentation strategies and promotional campaigns, resulting in a positive increase in attributed revenue year-over-year
• Oversee creative development and execution of email initiatives ensuring relevant creative, messaging and execution
• Developed and implemented automated email programs which resulted in a positive increase in incremental revenue YOY
• Monthly executive reporting for stakeholders highlighting successes, areas of improvement, and recommendations for future initiatives.
• Management of email marketing team, managing team workload, e-mail production, QA and career development
• Managed the successful migration of ESP to new platform
• Streamlined email marketing operations by implementing advanced automation tools for campaign management.
• Increased email open rates by designing attention-grabbing subject lines and personalized content.
• Ensured legal compliance in all email marketing activities by staying up-to-date on industry regulations and best practices.
• Established and maintained a comprehensive email marketing calendar, ensuring all stakeholders were informed of upcoming campaigns and their objectives.

• Management of retention, B2B, direct marketing programs for SaaS product integrating direct mail, email and on-line channels
• Management of creative development and execution of e-mail, online and direct mail initiatives
• Management of $1.5 million annual budget exceeding annual ROI goal of $15M in sales pipe
• Identifying and implementing segmentation and offer strategies which have resulted in meeting or exceeding sales and revenue goals
• Development and execution of testing strategies to continually improve monthly and quarterly marketing campaigns, resulting in a 14% increase in response rates

• Company Overview: Benchmark Brands
• Management of retail, B2C, email marketing programs for online, specialty footwear retailer
• Implementation of email program segmentation, offer strategies and content planning
• Manage creative development and execution of e-mail initiatives ensuring relevant creative, messaging and timely execution
• Management of email marketing team, managing team workload, e-mail production, QA and career development
• Building and implementing complex automations, data connections and queries in ESP (Exact Target)
• Development and execution of testing strategies to continually improve weekly marketing campaigns
• Management of data feeds and vendor management
• Benchmark Brands