Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicole Ocner

Miami,FL

Summary

Hardworking and driven professional with over 10 years of comprehensive experience in the music industry, with deep knowledge of record labels, live events, artist management, music marketing, brand partnerships, and promoter relations. Familiar with working with mainstream artists, as well as developing artists. Adept at navigating fast-paced environments, building lasting industry relationships, and driving strategic growth for artists and entertainment brands.

Overview

10
10
years of professional experience

Work History

Director of Booking and Live Events

Ducamp Live Entertainment
Miami, FL
02.2024 - Current
  • Book live performances and secure brand partnership opportunities for rostered talent, ensuring alignment with career objectives and market positioning.
  • Create P&Ls for every event or brand deal we close.
  • Provide a final settlement for all of the shows and brand deals.
  • Find and book talent that is not from our roster for festivals and brands, upon request.
  • Work with promoters and/or brand marketing teams to create timeline, assets, and advertising strategy.

Senior Tour Manager

Loud and Live
Miami, FL
08.2021 - 02.2024
  • Managed tours for Latin music artists such as Juan Luis Guerra, Carlos Vives, Camilo, Reik, and Ricardo Montaner.
  • Created and maintained strong working relationships with artists, their representatives, talent agencies, and both regional and local promoters.
  • Managed a team of three tour managers who managed various tours per year.
  • Collaborated with the marketing team to create, plan, and implement high-impact campaigns across traditional media, out-of-home (OOH) advertising, street promotions, press outreach, digital advertising, and experiential events.
  • Worked closely with all departments involved in the tour: production, marketing, ticketing, and logistics, to oversee budgets and maximize revenue.
  • Loud and Live led with Univision/Uforia for the organization of Amor a la Música in 2022 and 2023.
  • Handled post-event financial settlements, and managed the disbursement of payments to artists, venues, and vendors.

GTS Artist Manager & UMLE Label Manager

Universal Music Latin Entertainment
Miami, FL
02.2020 - 04.2020
  • I was part of management teams for GTS artists like Sebastián Yatra, Greeicy, Jerry Di, Pitizion, and Kobi Cantillo for about three months before I transitioned to the marketing team as label manager.
  • Organization of the artist's agenda and music release schedule.
  • Ensure the delivery of all music and music videos to the production team.
  • Managed the artist marketing budget.
  • Developed detailed marketing campaigns for singles, albums, and video releases, including social media, advertisement, and press strategy.
  • Brand partnerships: Tommy Hilfiger, Elf Cosmetics, Pepsi, Nissan, and more.
  • Quarterly review and organization of all artist revenue and expenses.

GTS Talent Project Manager

Universal Music Latin Entertainment
Miami, FL
05.2018 - 02.2020
  • Organization of logistics for artist tours, such as Sebastián Yatra, Greeicy, Morat, Cali, and El Dandee, and more.
  • Liaison between promoters and artist teams.
  • Negotiate with promoters the conditions of a show or tour.
  • Work hand in hand with the Business Affairs team for show/tour contracts.
  • Assist in the development of marketing assets for tours and individual concerts: artwork, promotional videos, and infographics.
  • Quarterly review and organization of artist show revenue and expenses.

Office Manager and Event Manager

Mishu Music
Miami, FL
08.2015 - 05.2018
  • Organization of two annual festivals: House of Creatives Music Festival in Miami, and Isle of Light in Santo Domingo.
  • Develop marketing campaigns for the festivals, and pitch to various brands for sponsorship opportunities.
  • Contract vendors, hire volunteers, get city permits, and handle all artist relations and logistics for both festivals.
  • Generated artist contracts and artist royalty reports.
  • Registered music with BMI and ASCAP.
  • Translated press releases.

Education

Bachelor of Arts - Communication Arts: Arts And Performance Track

Florida International University
Miami, FL
05-2017

Bachelor of Science - Mass Communications: Public Relations

Florida International University
Miami, FL
05-2017

Skills

  • Speak and write fluently in English and Spanish
  • Microsoft Office proficient
  • Event booking
  • Brand partnerships
  • Financial management
  • Talent scouting
  • Marketing strategy
  • Contract negotiation

Timeline

Director of Booking and Live Events

Ducamp Live Entertainment
02.2024 - Current

Senior Tour Manager

Loud and Live
08.2021 - 02.2024

GTS Artist Manager & UMLE Label Manager

Universal Music Latin Entertainment
02.2020 - 04.2020

GTS Talent Project Manager

Universal Music Latin Entertainment
05.2018 - 02.2020

Office Manager and Event Manager

Mishu Music
08.2015 - 05.2018

Bachelor of Arts - Communication Arts: Arts And Performance Track

Florida International University

Bachelor of Science - Mass Communications: Public Relations

Florida International University

Similar Profiles

CREATE PROFILE