Nicole Ogoff
Roslyn
Summary
Executive leader in digital transformation and creativity-fueled growth, with a proven record of reshaping brand ecosystems for some of the world’s most recognized companies. Expertise in building and rebuilding high-performance teams, scaling capabilities into new markets, and strengthening agency–client partnerships across diverse sectors, such as food and beverage, technology, and healthcare. Proven entrepreneurial experience in founding an agency and driving innovation within large organizations, utilizing a strategic and collaborative leadership style to bring out the best in people while moving businesses forward.
Overview
21
21
years of professional experience
Work History
Global Head of Social
Edelman
05.2025 - Current
- Grew Social to ~10% of Edelman’s overall revenue in FY25; set the roadmap to double over the next three years
- Built a talent-first, unified North America social organization to deliver integrated social across strategy, creative, community and intelligence.
- Created a connected global network for social insights with standardized deliverables and a shared client strategy for cultural intelligence and regional context.
- Lead new business pitches for Global Social AOR and Integrated Earned wins across: PayPal, Merck, PepsiCo, Microsoft, Starbucks, Unilever, General Mills, Hallmark, Marshalls, Mars
Managing Director, U.S Head of Social
Edelman
03.2021 - 05.2025
- Leading the agency transformation of Edelman and its clients to be social first in strategy & creative
- Creating a differentiated offering for Social & Content to deepen digital penetration across PR clients
- Integrated social strategy, content lab, community engagement and content intelligence capabilities into a singular, end-to-end offering to build active brands via social
- Developed social accelerator and community building workshops to reinvigorate our biggest clients
- Drove real time pilots for agility and trend-mining strategies with high business ROI at scale
- Led storytelling on Social AOR pitches: Google, Sports Illustrated, Quad, Stubhub, Adidas, Hallmark, LinkedIn, TJMaxx, Dove, Hellmann’s, Degree, White Claw
- Leading AI enablement for social listening and relevancy scores to decode culture at rapid scale
- Directly manage and operationalized the flying formation and career paths for 60+ social strategists
Managing Director
New York Times
03.2019 - 03.2021
- Led the vision for building a strategically led, creative consultancy for NYT advertising clients to grow relationships beyond media engagements (200% growth in direct to client partnerships while leading the team)
- Built an account management and business development team designed for organic and incremental growth (3x growth in multi-year partnerships)
- Brought the consultancy practice to market, expanding our client base and managing C-level clients
- Won the Nike business and launched Nike Journal, a brand newsroom for Nike Editorial
- Won the WW business to launch the Healthy Living Coalition to solve food insecurity
- Creative and strategic storytelling for PayPal, Calvin Klein, HP, Rothy’s, L’Oreal
Managing Partner
Story Worldwide
01.2013 - 03.2019
- Integral part of winning 15 new clients, ~$10M in new net revenue
- Doubled agency revenue in year 1 and then grew 35% year over year organic client growth
- Hired and developed an Account Management team of 17 from scratch to manage client relationships and drive integration of agency services for ~$20M portfolio of business
- Led an agency transformation to help a journalistic storytelling agency form the bedrock of a new totally integrated approach to advertising with digital at its core.
- In year 5, rebuilt an independent Story Worldwide laser focused on emotional storytelling.
- Created awareness of Story’s new offering within the industry landscape to win bigger and braver client engagements (7 wins in the first year going independent!)
- Launched a way to measure the ROI of a brand story and won 3 pieces of businesses with it.
Digital Group Account Director
MCD Partners
03.2011 - 12.2012
- Brands: Discover Credit Card, Nautica and SeaWorld
Digital Group Account Director
Havas
03.2010 - 03.2011
- Brands: GlaxoSmithKline and Astellas Pharmaceuticals
Digital Account Director
T3
08.2007 - 03.2010
- Brands: Marriott Vacation Club, Marriott Hotels and Chase
Account Supervisor
TBWA\Chiat\Day
05.2006 - 08.2007
- Brand: Bayer Diabetes Care
Account Executive & AAE
J. Walter Thompson
05.2005 - 05.2006
- Brands: Merck and Pfizer
Education
B.B.A. - Marketing and Management
Goizueta Business School, Emory University
Atlanta, GAAtlanta, GA
Timeline
Global Head of Social
Edelman
05.2025 - Current
Managing Director, U.S Head of Social
Edelman
03.2021 - 05.2025
Managing Director
New York Times
03.2019 - 03.2021
Managing Partner
Story Worldwide
01.2013 - 03.2019
Digital Group Account Director
MCD Partners
03.2011 - 12.2012
Digital Group Account Director
Havas
03.2010 - 03.2011
Digital Account Director
T3
08.2007 - 03.2010
Account Supervisor
TBWA\Chiat\Day
05.2006 - 08.2007
Account Executive & AAE
J. Walter Thompson
05.2005 - 05.2006
B.B.A. - Marketing and Management
Goizueta Business School, Emory University