Summary
Overview
Work History
Education
Skills
Awards
Software
Timeline
Hi, I’m

Nicole Ott

Dynamic Marketer
Burleson,TX
Nicole Ott

Summary

Dynamic leader in demand generation, digital marketing, content strategy, and marketing automation, with a proven track record at Amira Learning + Istation. Expert in SEO strategies and fostering team collaboration, I've driven significant audience engagement and streamlined marketing processes. My innovative approach and problem-solving skills have consistently improved conversion rates, brand awareness, and operational efficiency.

Overview

15
years of professional experience

Work History

Amira Learning + Istation

Demand Marketer + Digital Expert + Content Lead
06.2022 - Current

Job overview

  • Develop and apply data-driven decision-making processes by regularly reporting on marketing attribution performance and OKRs to senior leadership teams.
  • Collaborate closely with sales and customer success teams to develop solution-specific messaging that resonated with prospects throughout the buyer's journey.
  • Collaborate with cross-functional teams to ensure seamless integration of automation systems into existing workflows.
  • Streamline processes for improved productivity, conducting thorough analysis of current systems and making necessary adjustments.
  • Create comprehensive documentation outlining the functionality and purpose of Lifecycle and Lead Status automation.
  • Led brainstorming sessions to generate new content ideas using research and intent data.
  • Collaborate with internal subject matter experts to produce engaging website content, blog articles, and collaborative ventures.
  • Utilize AI tools to optimize productivity in research, writing, and content creation.
  • Analyze performance metrics to identify areas of improvement and inform future content strategies.
  • Develop and write compelling marketing copy for web pages, landing pages, email campaigns, and sales collateral.
  • Collaborate with the design team on multimedia projects, enhancing user experience through cohesive visual storytelling.
  • Optimize web pages for SEO purposes, resulting in improved search engine rankings.

Justin Brands Inc.

Digital Marketing Manager
07.2018 - 05.2022

Job overview

  • Served as brand lead and creative strategist for multi-channel campaigns, collaborating with teams to meet project objectives.
  • Led brand management and website redesign efforts, driving customer engagement and enhancing brand awareness through successful digital marketing campaigns.
  • Coordinated and developed new websites for Justin Boots and Tony Lama, ensuring all content was accurate, updated, and aligned with brand messaging.
  • Optimized content strategy across multiple channels to improve search engine rankings, brand recognition, and user engagement.
  • Managed day-to-day marketing operations, including budgets and production work for photo shoots, ensuring smooth execution.
  • Built strong relationships with partners, talent, and internal/external teams to ensure project success.
  • Standardized and streamlined product information within the company ERP (SAP) for four brands, integrating data into a new product database supporting eCommerce, labeling, B2B sites, catalogs, and line sheets.
  • Regularly reviewed competitive websites to identify opportunities for improvement in product offerings, marketing, and customer engagement.

Clarus Glassboards

Digital Marketing Manager
03.2017 - 06.2018

Job overview

  • Worked with executive team to build out the strategic, annual digital marketing plan.
  • Managed planning, expectations and logistics with all Clarus digital marketing agencies.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.

Lee Enterprises

Marketing & Digital Director
06.2011 - 02.2017

Job overview

  • Developed marketing and digital strategies to increase audience and achieve revenue objectives.
  • Lead marketing and digital strategy and implementation of complex, enterprise-level projects in B2B and B2C environments.
  • Collaborated with sales executives to develop marketing and digital strategies, conducting operational and performance reviews.
  • Managed and trained a team of 6 employees overseeing marketing and digital operations, including traditional and digital marketing, social media, analytics, content strategy, and branding.

Education

Black Hills State University
Spearfish, SD

Bachelor of Arts from Mass Communication
05.2008

University Overview

  • Dean's List Fall + Spring 2008
  • Stewart Bellman Writing Award
  • KBHU Rookie of the Year Award

Skills

  • Content Strategy Development
  • Digital Marketing
  • Marketing Analytics
  • SEO Strategies
  • Copywriting
  • Copywriting and editing
  • Creative Direction
  • CRM Integration
  • Campaign Management
  • Landing Page Design
  • Customer Segmentation
  • A and B Testing
  • Marketing Automation Software
  • Teamwork and Collaboration
  • Problem-Solving
  • Multitasking
  • Excellent Communication
  • Organizational Skills
  • Team Leadership
  • Team Collaboration
  • Effective Communication
  • Decision-Making
  • Goal Setting
  • Written Communication

Awards

  • Editor & Publisher 25 Under 35 Award
  • Lee Enterprises President's Award for Innovation
  • Lee Enterprises Spirit Award
  • South Dakota Department of Tourism Great Service Award

Software

HubSpot

Salesforce

Google Analytics 4

Figma

Miro

Brightedge

SEMRush

Chat GPT4

Timeline

Demand Marketer + Digital Expert + Content Lead

Amira Learning + Istation
06.2022 - Current

Digital Marketing Manager

Justin Brands Inc.
07.2018 - 05.2022

Digital Marketing Manager

Clarus Glassboards
03.2017 - 06.2018

Marketing & Digital Director

Lee Enterprises
06.2011 - 02.2017

Black Hills State University

Bachelor of Arts from Mass Communication

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Nicole OttDynamic Marketer