Mixed Martial Arts
Nicole Pakozdi
Experience Innovator & Impactful Brand Developer
Austin
Summary
Innovative Marketing leader, with over 11+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies with result- driven campaigns. Offers an effective combination of data-driven methods, brand-building approaches and integrated B2B and B2C marketing solutions. Successfully managed united teams to achieve aggressive goals and produce results. Demonstrated ability in increasing brand visibility and market share. Thrives in a collaborative work environment with experience working on complex, large-scale, and time-critical projects.
Overview
10
10
years of professional experience
1
1
Language
Work History
Director of Marketing
Upbring
03.2023 - Current
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
- Led the end-to-end execution of marketing strategies, fostering collaboration among stakeholders and orchestrating seamless integration with internal processes to ensure optimal implementation.
- Collaborated closely with key stakeholders to distill insights and enhance marketing strategies and communications, facilitating informed decision-making and fostering continuous improvement.
- Served as a representative of the marketing team in cross-functional settings, effectively communicating objectives, strategies, and achievements to stakeholders across the organization.
- Managed Digital Marketing Manager and cross-functional team of vendors including video producers, growth marketing specialists, etc., ensuring successful execution of campaign initiatives.
Senior Corporate Marketing
Restore Hyper Wellness
02.2022 - 01.2023
- Created the ambassador program and led campaign strategy for Restore’s first ambassadors Tim and Demi Tebow; worked alongside production and PR agencies to launch commercial and media features resulting in 4X organic engagement and 158% follower increase
- Spearheaded the launch of 3 new products across 185 stores, including a consumer-facing education campaign exceeded company goal by increasing 25% monthly revenue
- Increased sales and brand exposure by developing influencer program. Influencer program drove 2x QoQ organic social engagement. Brand awareness increased over 1000% YoY
- Led and cultivated cross-functional content program with stakeholders to optimize departmental needs and platforms.
Director of Brand & Creative
Hyliion
02.2021 - 02.2022
- Oversaw marketing team to re-brand company's messaging and positioning of high-technology product by developing a phased approach for deployment.
- Created marketing strategies for corporate positioning, product launches, advertising, sales collateral, trade shows and PR
- Onboarded external communications agency in addition to hiring in house Director of Communications and as a team built out Hyliion’s external and internal communications platform and processes. As a result, overall impressions reached 5.7M for six months a 42% increase over the prior six months
- Led/Managed team in the IPO process while building and maintaining marketing communication strategies with institutional and retail investors
- Decreased marketing department expenses by 20%
- Key contributor with engineering team for R&D projects to ensure preparation for filing and approval of consistent commercial objectives
- Develop Hypertruck Innovation Council program representing multiple Fortune 500 class 8 commercial trucks to collect data and performance on product innovation. Making it the most successful program at the company
Director of Brand & Product Marketing (LATAM)
PharmaCare
12.2017 - 08.2020
- Oversaw $25M marketing budget to drive campaigns for 50+ retailers such as Target, Walmart, and Costco
- Increased revenue by 400% by collaborating with business development and sales team
- Lead and executed product launches into LATAM
- Aligned marketing plans with promotion of product releases; resulted in being top performing SKU's
- Developed media campaigns, marketing strategies, and assets for PharmaCare products and its underlying programs and focus areas, with clear eye towards impact and measurement
Global Growth Marketing Director
Makor Creative Agency
10.2013 - 11.2017
- Led an agency team of 35 to scope, prioritize, pitch, and win business with new and existing clients. Increased yearly revenue
- Developed and maintained a campaign measurement framework to ensure alignment with marketing funnel KPIs
- Positioned and launched proprietary products and services to help establish competitive differentiation and optimal audience targeting
Education
Bachelor of Science - Business Management, Merchandise Marketing
FIDM Fashion Institute of Design & Merchandising
Los Angeles, CASkills
Brand Development Success
Global Product Marketing
Vendor Management
Crisis Management
Acquisition Marketing
Digital Marketing Strategies
Cross-Functional Collaboration
Interests
Health and Wellness (Biohacking)
Prevention of Human Trafficking
Timeline
Director of Marketing
Upbring
03.2023 - Current
Senior Corporate Marketing
Restore Hyper Wellness
02.2022 - 01.2023
Director of Brand & Creative
Hyliion
02.2021 - 02.2022
Director of Brand & Product Marketing (LATAM)
PharmaCare
12.2017 - 08.2020
Global Growth Marketing Director
Makor Creative Agency
10.2013 - 11.2017
Bachelor of Science - Business Management, Merchandise Marketing
FIDM Fashion Institute of Design & Merchandising