Nicole Pecjo
Wakefield,MA
Summary
Capable Brand Marketing Coordinator with background in developing and implementing strategic marketing plans that increase brand visibility. Possess strong skills in market research, data analysis, and creative campaign development. Have managed cross-functional teams to deliver cohesive brand messages across multiple platforms. Demonstrated success in enhancing customer engagement and increasing sales through effective brand promotion tactics. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Brand Marketing Coordinator
Refined Medical Aesthetics
Lynnfield, Massachusetts
02.2024 - Current
- Played a crucial role in developing an employee handbook and rebranding efforts, leading to streamlined operations.
- Utilized analytics for campaign tracking, content optimization, and strategic adjustments to ensure consistent growth.
- Elevated audience engagement through refined messaging strategies using diverse content forms.
- Facilitated retail recommendations and follow-up communications for improved retention.
- Performed competitor analysis and market research to refine growth strategies and brand positioning.
- Analyzed marketing impact by leveraging metrics from social media platforms and client feedback.
- Facilitated communication between clients and staff, addressing feedback and aligning on goals.
Content Coordinator
Nicole Ellie
Remote, USA
12.2021 - Current
- Implemented strategic branding initiatives that elevated account reach by 78%.
- Boosted content engagement significantly using innovative methods. Boosted engagement by 150%.
- Developed and implemented content strategies for online presence, including website design and social media posts.
- Reviewed existing content for accuracy and relevance to the audience's needs.
Sales Representative
Sephora USA
Peabody, USA
04.2019 - 06.2024
- I actively advocated for Sephora's core initiatives: Passion, Loyalty, Expertise, Innovation, Balance, Respect, and Teamwork.
- Developed and maintained relationships with existing clients to ensure customer satisfaction.
- Utilized compelling storytelling and brand messaging strategies to create memorable customer experiences, directly contributing to increased weekly sales as well as customer retention.
- I played a pivotal role in promoting high-demand services, such as waxes and Perk facials, helping to boost service bookings and meet team sales goals.
Social Media & Events Assistant (Contract Work)
Clemente Organization
Malden, USA
06.2023 - 03.2024
- Contributed to a 10% rise in contestant registrations through well-executed campaign components.
- Adapted swiftly to high-priority and high-importance tasks, demonstrating flexibility, and a keen understanding of changing company needs to prioritize daily activities effectively.
- Managed social media for the four titleholders by creating content calendars, coordinating event listings, and ensuring timely, consistent engagement across platforms.
- Increased user engagement by 20% through content calendar development and maintenance for social media.
Social Media Coordinator Intern
ALLAY
Remote, USA
05.2023 - 12.2023
- Brainstormed strategic content marketing initiatives for Allay, contributing to a 50% increase in website traffic within four months.
- Developed persona-driven, tailored messaging to enhance Allay's content strategy.
- Successfully partnered with complementary brands to execute a targeted giveaway campaign, crafting compelling content that elevated brand awareness by 25%.
- Researched and identified relevant influencers for potential collaborations.
Education
Master of Science - Digital & Social Media
Southern New Hampshire University
NH11-2024
Bachelor of Science - Health Sciences
Merrimack College
MASkills
- Strategic Branding
- Innovative Content Strategy
- Marketing campaign Strategy
- Problem-Solving
- Creativity
- Empathetic communication
- Team Collaboration
- Adaptability
- Detail Oriented
- Effective Time Management
- Interpersonal Skills
- Intrapersonal skills
- Affiliate marketing
- Performance reporting
- Marketing automation
- Marketing strategy
- Google Analytics understanding
- Pricing strategy
- Performance Metrics
- SEO activities
- Creative Thinking
- Brand-building strategies
- Competitive Analysis
- Product positioning
Certification
- Hootsuite Certification
- Hootsuite Social Media Marketing Certification
- Google Analytics
- Hubspot
Timeline
Brand Marketing Coordinator
Refined Medical Aesthetics
02.2024 - Current
Social Media & Events Assistant (Contract Work)
Clemente Organization
06.2023 - 03.2024
Social Media Coordinator Intern
ALLAY
05.2023 - 12.2023
Content Coordinator
Nicole Ellie
12.2021 - Current
Sales Representative
Sephora USA
04.2019 - 06.2024
Master of Science - Digital & Social Media
Southern New Hampshire University
Bachelor of Science - Health Sciences
Merrimack College
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