Nicole E. Pennella
Summary
Results-driven Sales Lead with extensive experience in Customer Relationship Management (CRM) adept at building and maintaining strong client relationships to drive business growth. Proven ability to collaborate effectively with cross-functional teams while also excelling in independent work to meet and exceed sales targets. Strong communicator with track record of fostering long-term partnerships and delivering exceptional customer experiences.
Overview
4
4
years of professional experience
Work History
TSL (Territory Sales Lead)
The Hershey Company
08.2023 - Current
- Developed and executed targeted sales strategies to drive revenue growth within my assigned territory
- Tracked sales performance metrics, consistently exceeding targets and achieving KPIs
- Collaborated with cross-functional teams to align sales goals with customer service efforts
- Managed CRM systems to maintain accurate records of leads, opportunities, and sales activity
- Cultivated and maintained strong relationships with key clients, ensuring customer retention and repeat business
Beauty Advisor
Ulta Beauty
05.2021 - 05.2023
- Initiated service consultation and recommendations for customers’ preferences
- Managed and updated inventory, tracking both past and upcoming product lines for accuracy and availability
- Trained new trainees with company protocols and positive communication
Business Development Intern
SCG Advertising & Public Relations
09.2022 - 12.2022
- Designed and executed targeted email campaigns to engage and nurture business prospects
- Leveraged marketing materials to strategically engage and follow up with qualified prospects
- Entered and maintained contacts in the database, ensuring accurate and up-to-date information
- Trained other interns on campaign uploads and advertisement creation
Communications Intern
New York Hispanic Cosmetology and Beauty Chamber of Commerce (NYHCBCC)
06.2021 - 09.2022
- Assisted in creating and curating content for social media platforms, enhancing brand visibility and engagement
- Developed and wrote compelling grant proposals, ensuring clear alignment with funder requirements and guidelines
- Developed personalized outreach strategies to engage clients, address their needs, and enhance customer loyalty
- Developed engaging event agendas and activities to showcase new beauty services, ensuring memorable experiences
Education
Bachelor of Arts - International Communications
The Pennsylvania State University
University Park, PA05.2023
Skills
- Grant Writing/Proposals
- Social Media Management
- Strategic Planning
- Client Development
- Verbal/written communication
- Email Marketing/Campaigning
- Sales leadership
- Client relations
- Territory management
- Negotiation skills
- Team collaboration
- Product knowledge
- Customer engagement
- Sales forecasting
- Sales presentations
- Territory expansion
- Sales reporting
- Market research
Timeline
TSL (Territory Sales Lead)
The Hershey Company
08.2023 - Current
Business Development Intern
SCG Advertising & Public Relations
09.2022 - 12.2022
Communications Intern
New York Hispanic Cosmetology and Beauty Chamber of Commerce (NYHCBCC)
06.2021 - 09.2022
Beauty Advisor
Ulta Beauty
05.2021 - 05.2023
Bachelor of Arts - International Communications
The Pennsylvania State University
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