NICOLE PUCCI
Highland,IN
Summary
Outstanding Sales Leader given the honor of consistently being the top sales rep consistently over three quarters in new business development. Recently led a team in building a startup from the ground up to the acquisition, culminating as the top sales executive. Versatile marketing and sales experience with 20 years of experience in complex sales, including media advertising, Insurtech, and MarTech technology.
Overview
20
20
years of professional experience
Work History
Director of Business Development
Opterrix
10.2022 - 01.2024
- Negotiated multi-year MSAs / SOWs and sold large, complex multi-phase deals while managing technology projects to enterprise clients with $1M+ in new business annual revenue.
- Exceeded sales targets and revenue goals in United States by 110% within 1-year.
- Developed strategic partnerships (product/tech, GTM, executive alignment) with key players in adjacent markets.
- Maintained all aspects of partnership go-to-market, ensuring that both parties hit respective timelines prior, during, and after launch.
- Built and cultivated healthy pipeline of customers by hunting new business through cold outreach and conference leads.
- Researched competitive landscape and emerging technologies to position brand in global marketplace.
- Negotiated prices, terms of sales and service agreements.
- Identified stakeholders needs and recommended best-in-class SaaS solutions to resolve issues.
- Worked closely with customer success team to ensure customer's technical needs were adhered to.
Director of Marketing
Opterrix
10.2021 - 10.2022
- Led development of marketing strategy by working closely with sales team, content providers, and distribution partners to create effective plans focused on growing audience for products and services.
- Managed annual marketing budget in excess of $1M.
- Spearheaded execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
- Managed and implemented marketing plans and strategy, and promotional programs to drive customer interest and sales.
- Conducted weekly meetings with sales to review pipeline, resolve challenges, and brainstorm possible solutions for business growth.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Attended conferences, and trade shows, prepared engaging display, and collateral as needed, and provided post-event reports and analysis to shareholders.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Developed and presented marketing plans and reports directly to CEO.
- Wrote and distributed press releases to increase brand visibility.
Director of Sales
SRDS Media Solutions
03.2021 - 10.2021
- Increased sales revenue 25% by developing and implementing strategic plans and setting performance goals for sales team.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to team.
- Launched new products successfully into market, coordinating marketing initiatives and comprehensive sales campaigns.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Worked closely with product teams to understand customer needs and requirements.
Sales Manager
SRDS Media Solutions
04.2020 - 03.2021
- Exceeded sales targets each year by 10%.
- Maintained existing B2B client base with approximately 600 accounts.
- Worked with holding companies, procurement, c-suite, marketing directors, and universities with complex multi-year licensing renewals.
- Provided usage analytics for renewal and upsell opportunities.
- Upsell/Cross-Sell products across company
- Managed customer lifecycle by onboarding and setting up users and invoicing.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs
Sales Manager
Kantar Media SRDS
08.2018 - 04.2020
- Exceeded sales targets each year by 10%
- Maintained an existing B2B client base with approx 600 accounts.
- Worked with holding companies, procurement, c-suite, marketing directors, and universities with complex multi-year licensing renewals
- Provides usage analytics for renewal and upsell opportunities.
- Upsell/Cross-Sell products across the company.
- Managed the customer lifecycle by onboarding and setting up users and invoicing.
Senior Account Manager
Chicago Tribune Media Group
11.2016 - 08.2018
- Executed Sold customized advertising solutions to automotive dealerships and advertising agencies.
- Managed multiple high-profile accounts such as tier two automotive brands i.e. Cadillac and Ford ensuring timely delivery of digital advertising campaigns.
- Analyzed Polk data, ShareLift, Tableau, and collaborated with research department, to address automotive dealership's needs and monthly sales goals, which led to strategic and customized media plans.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
Advertising Account Executive
Comcast Spotlight
06.2014 - 11.2016
- Exceeded quarterly and annual sales goals on average by 10-20%.
- Sold custom digital and cable television media solutions to suit the advertiser's business goals based on geographic, behavioral, and demographic basis with premium digital products.
- Built television schedules for advertisers through STRATA while utilizing market research; Scarborough, Nielsen ratings/impressions to target advertiser's demographics.
- Analyzed campaign performance data to identify trends, optimize targeting strategies, and provide actionable insights for future initiatives.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Education
Bachelor of Science - Psychology
Purdue Global University
Lafayette, IN11.2024
Skills
- Consultative sales
- Team leadership
- Pipeline Development
- Pricing Strategy
- Negotiation expertise
- Prospect Targeting
- Business Development
- Cross-functional collaboration
- Go-to-market strategy development
- CRM – SalesForce, HubSpot
- Contract Negotiation
- B2B Sales
- Contract Negotiation Expertise
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Everyone you will ever meet knows something you don’t.
Bill Nye, the Science Guy
Timeline
Director of Business Development
Opterrix
10.2022 - 01.2024
Director of Marketing
Opterrix
10.2021 - 10.2022
Director of Sales
SRDS Media Solutions
03.2021 - 10.2021
Sales Manager
SRDS Media Solutions
04.2020 - 03.2021
Sales Manager
Kantar Media SRDS
08.2018 - 04.2020
Senior Account Manager
Chicago Tribune Media Group
11.2016 - 08.2018
Advertising Account Executive
Comcast Spotlight
06.2014 - 11.2016
Bachelor of Science - Psychology
Purdue Global University
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