Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Nicole Rankin-Curry

Digital Marketing
Huntsville,AL
Nicole Rankin-Curry

Summary

Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed and implemented several lucrative marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results.

Overview

17
years of professional experience

Work History

Elite Management Solutions

Marketing & Technology Manager
09.2022 - Current

Job overview

  • Worked closely with the Corporate Executive team to develop visuals for content.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Updated social media platforms with latest news and corporate details.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
  • Monitored social media questions and comments and appropriately responded.
  • Designed and implemented advertising and public relations activities.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Explained technical information in clear terms to promote better understanding for non-technical users.
  • Analyzed issues to identify troubleshooting methods needed for quick remediation.
  • Provided on-call support for critical issues related to iOS and MacOS system related Apple Products.
  • Configured hardware and granted system permissions to new employees.
  • Configured hardware, devices, and software to set up work stations for employees.

Social Media Butterfly LLC

Social Media Manager
04.2016 - 04.2021

Job overview

  • Collaborated with other digital marketing strategists to develop integrated branding and public relations strategies.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Increased brand awareness through development and implementation of successful public relations campaigns.
  • Analyzed and reported social media and online marketing campaign results.
  • Designed and implemented social media strategies to align with business goals.
  • Conducted media training for company executives and business leaders.
  • Increased customer engagement through social media.
  • Cultivated strong corporate image and identity with clear branding.
  • Led crisis communications and media relations activities in response to challenging situations.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Developed relationships with influencers to grow reach of company and create wider visibility.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.

Kenexa / IBM

Software Implementation Consultant
03.2012 - 11.2014

Job overview

  • Managed use of various types of databases and configured, installed and upgraded new ones.
  • Oversaw development and maintenance of organization computer systems and intranet.
  • Offered client training services via on-site and online interaction to streamline onboarding process for newly implemented systems.
  • Collaborated with internal departments to confirm timely and accurate delivery and implementation of customer orders.
  • Monitored and tested application performance to identify potential bottlenecks, develop solutions and collaborate with developers on solution implementation.
  • Communicated effectively with third-party personnel involved in implementation efforts, coordinating activities to maximize progress.
  • Traveled to customer facilities to inspect initial implementation of Human Resource Onboarding and Recruiting Software, directing apparent issues to appropriate engineering staff for correction.
  • Studied customers' business processes to customize implementation measures for minimal disruption to operations.
  • Participated in system development life cycle from requirements analysis through system implementation.
  • Managed and monitored installed systems for highest level of availability.

SPS Inc. - Systems, Products, And Solutions Inc.

Systems Analyst
10.2011 - 02.2012

Job overview

  • Defined and documented scope of projects for distribution to team.
  • Resolved or escalated problem tickets to resolve user issues.
  • Conducted system analysis and implementation to maintain and improve computer systems.
  • Resolved malfunctions with systems and programs through troubleshooting.
  • Provided client support on system operation and troubleshooting.
  • Performed system analysis, documentation, testing, implementation, and user support for platform transitions.

Jacobs ESTS

HR Training & Development Coordinator
06.2006 - 09.2011

Job overview

  • Updated training processes by reviewing existing documentation, leveraging feedback from associates and working with team leads and Directors.
  • Monitored and evaluated training performance to determine quality and cohesiveness.
  • Coordinated technical training and personal development classes for staff members.
  • Conducted orientation sessions and organized on-the-job training for new hires.
  • Organized and edited training manuals, multimedia visual aids, and other educational materials.
  • Created and implemented forward-thinking initiatives to improve employee engagement.
  • Delivered new employee onboarding and training sessions.
  • Communicated all learning and performance objectives, schedules, and training assessments to upper management.
  • Managed development of e-learning training materials and activities to enhance learning experiences.
  • Prepared and distributed manuals, handouts and online tutorials to provide employees with training materials and resources.
  • Spearheaded design and implementation of multiple training courses to establish successful onboarding of new employees.
  • Instructed senior leaders on appropriate employee corrective steps.

Education

Troy University
Troy, AL

Bachelor of Science from Interdisciplinary Studies
05.2024

Skills

  • Project Management
  • Brand Development
  • Public Speaking and Presentations
  • iOS and MacOS Systems Support
  • Human Resource Management
  • Product Management and Branding
  • Adobe Systems Adobe Creative Cloud
  • Strategic Planning
  • Website Creation
  • SEM Strategy Development
  • Digital Marketing

Timeline

Marketing & Technology Manager

Elite Management Solutions
09.2022 - Current

Social Media Manager

Social Media Butterfly LLC
04.2016 - 04.2021

Software Implementation Consultant

Kenexa / IBM
03.2012 - 11.2014

Systems Analyst

SPS Inc. - Systems, Products, And Solutions Inc.
10.2011 - 02.2012

HR Training & Development Coordinator

Jacobs ESTS
06.2006 - 09.2011

Troy University

Bachelor of Science from Interdisciplinary Studies

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Nicole Rankin-CurryDigital Marketing