Nicole Rash, MBA
Tampa,FL
Summary
Senior Delivery Manager at Mayo Clinic with 13+ years of experience in digital project management and strategic operations across healthcare and insurance sectors. Expert in leading agile teams, managing multi-million dollar budgets, and enhancing digital delivery through innovative technologies and process optimizations. Committed to leveraging deep expertise in digital marketing and agile methodologies to drive continuous improvement and deliver exceptional customer experiences.
Overview
12
12
years of professional experience
Work History
Senior Delivery Manager & Scrum Master
Mayo Clinic
04.2022 - Current
- Manage the delivery and execution of use cases enabled by the customer data platform (CDP) expanding patient-centric personalization experiences within Mayo Clinic’s Center for Digital Health
- Successfully delivered enhanced digital health experiences by leveraging innovative CDP technology, driving increased email campaign signups and appointments
- Lead agile teams in the migration of over 20k pieces of healthcare content to support accessibility to vital information and optimized user experience
- Manage product backlog priorities, identify dependencies and risks across teams and between products, platforms, and operations to ensure all deliverables and campaigns are executed per scope
- Recommended and facilitated an initiative to streamline digital delivery release communication frameworks across platforms
- Leadership team member on Mayo Clinic’s Delivery Manager Chapter Charter, promoting best practices and continuous improvement in a leading healthcare setting.
Senior Associate, Digital Creative & Project Manager
New York Life Insurance Company
06.2018 - 03.2022
- Agile project manager for enterprise digital projects including digital media and creative, customer programs, and service, accounting for over $90 MM sales annually
- Forecasted, planned, and managed $1MM digital creative budget to ensure alignment with fiscal strategies and marketing objectives
- Collaborated with business owners and cross-functional teams to define scope and requirements of product roadmap initiatives ensuring strategic alignment and value delivery
- Championed scrum adoption, significantly improving team productivity, digital project management and delivery processes
- Implemented project intake process and ensured compliance between creative deliverables, brand guidelines, and marketing goals
- Led content development, optimizing digital assets for consumer engagement and conversion across lines of business.
Account & Agile Project Manager
Socius Marketing
11.2017 - 05.2018
- Enhanced 10 client accounts with targeted omnichannel strategies, achieving key business objectives
- Agile project manager for cross-functional teams to ensure timely implementation and budget adherence of deliverables
- Streamlined project management process by overseeing all elements of the creative cycle to ensure client needs were represented in deliverables
- Analyzed and reported on campaign value delivery and provided optimization recommendations for future campaigns
- Managed cross-functional teams, focusing on precise deliverable execution and budget adherence
- Conducted in-depth campaign analyses to suggest actionable optimizations, driving future success
- Orchestrated user acceptance testing, refining project outcomes through meticulous planning.
Digital Sales Specialist & Project Manager
E.W. Scripps Company/ABC Action News
09.2015 - 11.2017
- Partnered with account executives to create effective omnichannel campaigns for 6 high-impact brand projects leveraging customer segmentation methodologies and business prioritization processes
- Developed and tailored client strategies based on campaign and KPI analysis, scaling efforts to optimize sales goals
- Pioneered content strategies across multiple platforms, significantly increasing audience engagement
- Boosted brand visibility by leading diverse digital campaigns, ensuring strategic alignment with business goals
- Managed the lifecycle of creative projects working with cross-functional teams to ensure seamless delivery and execution
- Lead content writer for various media channels including email, display advertising, social media creatives, and paid search
- Fostered team growth and excellence, mentoring members for operational success in a fast-paced environment.
Marketing Process Coordinator
Arbitration Forums
11.2011 - 09.2015
- Led cross-functional teams in agile environments, enhancing product launches and marketing strategies
- Elevated brand engagement through innovative social media tactics and PPC strategies
- Oversaw internal store management, ensuring meticulous budget tracking, inventory audits, and vendor negotiations
- Streamlined inventory audits and vendor negotiations, ensuring operational efficiency and cost savings
- Fostered teamwork across departments to deliver technology projects on time, enhancing company standards
- Conceptualized and executed major corporate events, raising funds and strengthening community relations
- Analyzed market trends, optimizing PPC campaigns for a 20% increase in engagement
- Boosted brand presence on social platforms, leading to a 15% growth in followers
- Pioneered a digital marketing strategy, integrating emerging technologies for brand growth.
Education
Master of Business Administration -
Strayer University
Bachelor of Science, Corporate Communications -
Central Pennsylvania College
Skills
- MS Office
- Agile & Project Management Platforms
- Adobe Creative Suite
- Analytics Platforms
- Project Management
- Stakeholder Management
- Scrum Master
- Vendor Management
- Planning & Prioritization
- Facilitation
- Risk Management
- Budget Management
- Leadership
- Empathy
- Adaptability
- Presentation
- Team Building
- Creativity
Timeline
Senior Delivery Manager & Scrum Master
Mayo Clinic
04.2022 - Current
Senior Associate, Digital Creative & Project Manager
New York Life Insurance Company
06.2018 - 03.2022
Account & Agile Project Manager
Socius Marketing
11.2017 - 05.2018
Digital Sales Specialist & Project Manager
E.W. Scripps Company/ABC Action News
09.2015 - 11.2017
Marketing Process Coordinator
Arbitration Forums
11.2011 - 09.2015
Master of Business Administration -
Strayer University
Bachelor of Science, Corporate Communications -
Central Pennsylvania College
Similar Profiles
Corinne Berg, MSN, RN, PHNCorinne Berg, MSN, RN, PHN
Registered Nurse at Mayo Clinic Center for Individualized Medicine, Mayo Clinic EnterpriseRegistered Nurse at Mayo Clinic Center for Individualized Medicine, Mayo Clinic Enterprise
Sai Inesh NallamothuSai Inesh Nallamothu
Medical Clinic Shadowing at Mayo Clinic and the Minneapolis Clinic of NeurologyMedical Clinic Shadowing at Mayo Clinic and the Minneapolis Clinic of Neurology
Yadira MartinezYadira Martinez
Registered Nurse, Charge at Mayo Clinic Specialty Clinic Outpatient PsychiatryRegistered Nurse, Charge at Mayo Clinic Specialty Clinic Outpatient Psychiatry
Lori A. HosekLori A. Hosek
RN, Dialysis at NE Clinic Outpatient Dialysis Center, Mayo ClinicRN, Dialysis at NE Clinic Outpatient Dialysis Center, Mayo Clinic
Dylan WhitneyDylan Whitney
Lead Landscaper at Sweet William Garden & DesignLead Landscaper at Sweet William Garden & Design