Nicole Rayfield
Villanova,PA
Summary
Driven Small Business Owner with excellent business acumen, creativity and leadership skills. Offers advanced experience in developing marketing strategies, identifying business opportunities, and generating sales in food & beverage and fashion industries. Dynamic leader with a proven track record at OMD, Omnicom Media Group.
Overview
30
30
years of professional experience
Work History
Fashion Social Media Marketer
Self Employed Services
01.2023 - Current
- Conducted research to analyze current fashion trends, brands, and consumer preferences.
- Stayed abreast of industry trends, adapting tactics accordingly to maintain a competitive edge in the ever-evolving marketplace.
- Established fruitful partnerships with industry influencer @blakeevin, expanding brand reach and customer base.
- Developed campaigns and specific marketing strategies for clients.
Food & Beverage Marketer
Self Employed Services
01.2015 - Current
- Created visually appealing graphics for No Nuts Nikki for use in social media posts, improving overall aesthetic appeal of profiles and increasing user interaction.
- Increased brand visibility by creating and implementing targeted social media campaigns.
- Organized and managed social media contests, giveaways, or events to further engage with the target audience and increase brand awareness.
- Strategized and developed video content for client's website and social media publications.
Small Business Owner
No Nuts Nikki
01.2008 - Current
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
- Promoted business via social media to generate leads and maximize brand identity.
- Created financial plans and budgets to optimize resources, track expenses, and ensure profitability.
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
Associate Media Director
OMD, Omnicom Media Group
08.1994 - 01.2004
- Managed relationships with key clients, like The Hershey Company, Beck's Beer and McDonald's, fostering trust and ensuring long-term partnerships in the media industry.
- Enhanced client satisfaction by developing and implementing comprehensive strategic media plans across multiple platforms tailored to clients' specific needs.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Collaborated with internal teams to optimize campaign performance, driving higher return on investment for clients.
- Negotiated competitive rates with media vendors, securing advantageous pricing structures for clients'' campaigns.
- Managed five employees in media department at OMD.
- Led budget management efforts across multiple accounts simultaneously while maintaining strict adherence to financial guidelines.
Education
Bachelor of Science - Marketing
University of Hartford
West Hartford, CT05.1994
Skills
- Small business operations
- Planning and execution
- Product Research
- Vendor Relations
- Marketing Strategies
- Purchasing and planning
- Client Account Management
- Cake Design/Allergy-free Baking
Timeline
Fashion Social Media Marketer
Self Employed Services
01.2023 - Current
Food & Beverage Marketer
Self Employed Services
01.2015 - Current
Small Business Owner
No Nuts Nikki
01.2008 - Current
Associate Media Director
OMD, Omnicom Media Group
08.1994 - 01.2004
Bachelor of Science - Marketing
University of Hartford
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