Brent Reisender
Camarillo,Ca
Summary
Skilled agricultural manager and director of all sales and marketing operations. Coordinate efficient activities at all levels to support business profits and maintain sustainable operations.
Employee-focused and performance-oriented with good training and mentoring abilities. Directs and supervises staff to maintain facilities to produce top-notch plants, meet revenue objectives and maintain optimal cost controls. Proficient in irrigation systems, growth techniques and disease prevention strategies. Establishes schedules, delegates work and oversees employee performance to achieve production targets. Hardworking at Farm to Feeling before PCH bringing 5 years� experience in horticulture management, team leadership and business planning. Knowledgeable about preventing diseases and pests, establishing optimal growing conditions and overseeing care schedules to maximize plant attractiveness, growth and health. Seek to bring expertise to dynamic role in fast-paced environment.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Cannabis Farm Director & Sales Manager
Pacific Coast High
Camarillo, CA
10.2019 - Current
- Maximized operational profits and increased yield by more than 30%. Maintain stress free environment by closely inspecting crops, assessing quality and identifying problems such as disease or insects.
- Cloned and nurtured cutt's until roots establish, maintain ideal environmental conditions,
- Optimized growth and development all areas. Studies health, structure, trichome development, signs of nutrient efficiency issue(s) maintained proper PPM & PPFD
- Spearheaded efficiency improvements targeted on optimizing crop production and exceeding financial targets.
- Manage all incoming and outgoing and reported on METRC, oversaw State & DCC Compliance.
- Established and implemented SOPs to maintain consistency across canopy.
- Problem solved and brought solutions to unexpected issues such as pest infestations, botrytis, nutrient deficiency or burn, PM, systemic diseases, climate control PH balance and EC / PPM
- Consulted with horticultural, soil scientists, biologists, entomologist, and various experts in the industry to assess operational strengths and weaknesses and plan enhancements to meet changing demands.
- Reported on farm operations and notable incidents to local, state and federal authorities.
- Positioned irrigation systems to deliver optimal amounts of water for crop growth without waste.
- Maintained optimal health of each plant by monitoring water pH, using organic methods and applying relevant chemicals based on specifications for specific plants or customers.
- Created Social Media accounts and Implemented extensive marketing campaign(s) to establish brand and advertise. Research the market and identify the major influencers, identify trend patterns and network amongst various channels.
- Develop relationship with distributors, dispensaries, and other outlets for the farm's inventory.
- Follow and understand market trends, ability to determine market value, experience with all types of horticultural practices: outdoor, greenhouse & indoor.
PRESIDENT & CO-FOUNDER
GOLD COAST PROPERTY MANAGEMENT
05.2007 - 07.2019
- Gold Coast Property Management grew to be one of the largest management companies in the Ventura County, CA (2007-2019)
- I specialized in multi-family and also was responsible for generating new clients, getting exclusivity authorization manage, sell and/or purchase residential, multi-family, retail, office & industrial centers
- I was responsible for developing new opportunities, recruiting and training agents, assisting on-site managers and handling any tenant complaints, maintain accurate and detailed records and tenant files
- I appeared on behalf of landlords in court, performed random inspections and managed all maintenance repairs by organizing vendors, creating a list of skilled tradesmen and negotiating discounted rates by giving them business in bulk, which in turn created a savings for our clients
- I prepared financial statements for taxes, insurance and lending purposes, assisted clients with 1031 exchange requirements, monitored micro and macroeconomics and forecasted both positive and negative effects these factors could have
- I continued my education and stayed current on all local, state and federal laws ensuring buildings and premises were properly maintained, communicated and prepared all housing packets for Section 8, VASH, Housing Authority or other non-profit organizations that offered financial assistance to tenants, convinced landlords to consider HUD and Section 8 housing, marketed all vacancies, qualified applicants through researching FICA and conducting background checks, coordinated showings and drafted leases
- I was responsible for keeping over 1,500 apartment units throughout Los Angeles, Ventura & Santa Barbara Counties occupied at their maximum potential while at the same time looking how to reduce overhead.
COMMERCIAL DIVISION MANAGER
RE/MAX
03.2004 - 04.2007
- Gold Coast owned all franchise rights throughout Ventura County but didn't have acommercial division
- I was hired as department developer and manager for this new position
- My dutiesentailed bringing in clients and, more importantly, recruiting new sales agents to expand the commercialpresence RE/MAX had in the Ventura County Market
- While at RE/MAX I was awarded the “Chairman's
- Club” and recognized as the #2 Commercial Real Estate Agent in the nation in 2004, 2005, & 2006
- Imanaged 10 sales agents with various levels of experience, though most were new to the industry
- It wasextremely rewarding to see some of the individuals I hired make over six figures in their first 12-24 monthson the job
- During my time at RE/MAX, I started managing some of my clients' real estate investments,which gave RE/MAX the idea of starting a new department for property management
- I also hired a loanofficer in order to start a commercial loan division, helping clients successfully fund investments which Ithen represented.
SALES ASSOCIATE
MARCUS & MILLICHAP
07.1999 - 02.2004
- I learned from the company Vice President how to advise clients in the development and execution of theirindividual real estate investment strategies
- By preparing thoughtful analyses of clients' properties - includingbroker opinions of value (BOV), comparable market prices, and extensive research – I was able to determineand advise on the best possible solution and price if and when they were to sell
- I became an expert in mybreisender@gmail.com (805)402-7200territory by researching the local market and staying up-to-date on industry trends
- I learned how tosuccessfully “cold call,” marketing exclusive property listings to qualified buyers from a database that Icreated by researching who the decision maker, principal or owner was to any property in my market
- I wasresponsible for prospecting new client relationships, and networking with other industry professionals as Iimmersed myself in the industry
- I went to sales classes while my mentor coached me on my negotiatingskills
- In my first year, I sought and discovered new clients, convincing them to exclusively list - and/orpurchase - investment real estate through executing contracts and closing several escrows
- While I was anagent, I continued to hone my skills by participating in some of the best in-class training and ongoing skills-development workshops
- I received sales awards and was recognized as one of the top junior agents
- Theserewards were based off gross commissions earned through properties sold through escrow.
Education
B.A. - SOCIAL SCIENCE
CALIFORNIA STATE UNIVERSITY CHICO
1999
G.E.D - undefined
NEWBURY PARK HIGH SCHOOL
1994
Skills
- Project Requirements
- Crop Cultivation
- Delivery Schedules
- Vendor Contracts
- Cost Control
- Standard Operating Procedure
- Inventory Control
- Workflow Schedules
- Confidential Records Management
- Methods of Production
- Team Meetings
- Sales Management
- Operating Budget
- Plant Propagation
- Money Transfers
- Operational Planning
- Sales Transactions
- Financial Reports
- Motivational Leadership
Accomplishments
PCH
Certification
- Licensed CA Real Estate Sales License - (2000-present)
Timeline
Cannabis Farm Director & Sales Manager
Pacific Coast High
10.2019 - Current
PRESIDENT & CO-FOUNDER
GOLD COAST PROPERTY MANAGEMENT
05.2007 - 07.2019
COMMERCIAL DIVISION MANAGER
RE/MAX
03.2004 - 04.2007
SALES ASSOCIATE
MARCUS & MILLICHAP
07.1999 - 02.2004
B.A. - SOCIAL SCIENCE
CALIFORNIA STATE UNIVERSITY CHICO
G.E.D - undefined
NEWBURY PARK HIGH SCHOOL
- Licensed CA Real Estate Sales License - (2000-present)
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