Nicole Rhodes
Idyllwild,CA
Summary
Accomplished Creative Director/Marketing expert offering eight years of success as a marketing strategist and brand founder. Knowledgeable about viral marketing and social media strategies. Decisive leader and strategic planner, taking brands from their first sale to millions in annual revenue, using innovative content and marketing strategies.
Overview
10
10
years of professional experience
Work History
Beauty Salon Owner
Idyllwild Salon
12.2023 - Current
- Developed a loyal client base by consistently delivering high-quality services and fostering positive relationships with customers.
- Implemented stringent hygiene and safety protocols to maintain a clean, safe environment for both clients and employees.
- Maintained compliance with all local, state, and federal regulations governing the operation of beauty salons to ensure continued licensure and avoid potential fines or penalties.
- Increased client satisfaction by providing personalized beauty consultations and recommending suitable products and services.
- Trained stylists in Hair Extensions and Master Colorist Blending Procedures.
Marketing Specialist/Creative Director
Ruby May Inc.
05.2015 - Current
- Managed all Brand Creators, ambassadors and viral marketing campaigns.
- Managed campaigns with specific focuses in order to maximize web traffic and conversions.
- Developed high-impact creative content and promotional content for company campaigns from concept to completion.
- Developed strategic communication and marketing plans.
- Managed creative team ideas and translated into actionable project plans.
- Analyzed and utilized current trends and viral content to create relatable, consumable content and ad campaigns.
- Analyzed multiple social media platform algorithms and utilized data to strategize viral marketing campaigns.
- Increased sales by 90% in one year.
- Managed over 5 marketing accounts at once.
Founder/Creative Director/Marketing Director
LashyBox
02.2019 - 10.2021
- Created brand and subscriptions service, taking it from its first sale to over 2 million in annual sales using keen knowledge of digital and social media marketing.
- Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Investigated and addressed business development challenges to proactively mitigate problems.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Created and monitored promotional approaches to increase sales and profit levels.
Education
Bachelor of Fine Arts - Commercial Photography/Color And Design
Academy of Art University
San Francisco, CACosmetology License - Cosmetics
International School of Beauty
Palm Desert, CA06.2010
Skills
- Social Media Digital Marketing
- Social Media Strategy
- Creating Comprehensive Marketing Campaigns with social media campaigns and influencers
- Administering Social Media Accounts
- Ambassador programs
- Team Management
- Designing
- Marketing Activities
- Facebook Ads
- Campaign Development Expertise
- Market Research
- Creating Viral Marketing Content
Accomplishments
- Created multiple direct to consumer brands and ecommerce web sites.
- Used social media and content strategies to scale brand reach while minimizing ad spend.
- Supervised team of 15 staff members.
Timeline
Beauty Salon Owner
Idyllwild Salon
12.2023 - Current
Founder/Creative Director/Marketing Director
LashyBox
02.2019 - 10.2021
Marketing Specialist/Creative Director
Ruby May Inc.
05.2015 - Current
Bachelor of Fine Arts - Commercial Photography/Color And Design
Academy of Art University
Cosmetology License - Cosmetics
International School of Beauty
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