Nicole Rogers
Boston,MA
Summary
Detail-oriented, motivated marketing and advertising professional with versatile experience in healthcare, technology and advertising operations. Strategic, adaptable and driven team-player focused on long term brand growth and success.
Overview
7
7
years of professional experience
Work History
Account Supervisor
H4B Chelsea
01.2022 - Current
- Managing scopes of work up to $4.25 million for leading pharmaceutical companies including negotiation of 73% scope increase in 2023-2024.
- Working with clients to create seamless, omnichannel marketing experiences including developing briefs, creative brainstorming, website development, vendor coordination, asset optimization, financial tracking, and brand planning.
- Coordinating and managing team members and internal communication for timely and excellent project delivery.
- Maintaining and growing client relationships.
Senior Account Executive, Healthcare
Epsilon
03.2021 - 01.2022
- Point of contact for top tier healthcare client
- Day-to-day management and oversight of client’s email marketing and data management
- Effectively communicate between client teams and Epsilon teams to coordinate project development and implementation
- Coordinate calendars between teams to ensure on-time deliverables
Senior Associate, Ad Operations
Everyday Health
01.2020 - 03.2021
- Trafficked and optimized 50+ campaigns at one time - Responsible for over $14,000,000 of ad revenue in 2020
- Participated in management meetings to analyze overall month-to-month performance
- Provided ad operations insights between departments and development of new ad products
- Aided in analysis and optimization of at-risk revenue
Ad Operations Associate
Everyday Health
06.2018 - 01.2020
- Ensured full delivery and optimized delivery for direct sold and programmatic advertising campaigns
- Adjusted and inserted creative tags and trackers for effective tracking
- Aided in testing the effectiveness of new ad products
- Aided in the training and supervision of newly hired Ad Operations Associates
Ad Operations Coordinator
Cambridge Analytica
11.2017 - 05.2018
- Assisted in the development of media plans for current and prospective clients
- Assisted in the development of platform audience targeting for digital ad campaigns
- Trafficked ads on Facebook, Twitter, Adwords, Doubleclick Bid Manager and LinkedIn
Marketing & Communications Assistant
NYR Organic Inc.
10.2016 - 09.2017
- Managed and created email communications to approximately 7,500 Consultants
- Managed and assisted in writing monthly email newsletter - approximately 70,000 viewers
- Managed all social media accounts - Instagram, Facebook, Twitter
- Assisted in the development of marketing plans and strategies
Education
Master of Science - Digital Communications
S.I. Newhouse School of Public Communications
Syracuse, NY09.2020
Bachelor of Arts - Communication Studies
Clemson University
Clemson, SC05.2016
International Student - Sociology
Trinity College Dublin
Dublin, Ireland Skills
- Omnichannel Strategy
- Pharmaceutical Marketing
- Excellent Communication
- Google Ad Manager
- Veeva
- LiveIntent
- Flexible and Adaptable
- Attention to Detail
- Decision-Making
- Planning and Coordination
- Teamwork and Collaboration
- PlacementsIO
- JavaScript
- HTML and tracking pixels
- Facebook Advertising
- Twitter Advertising
- Instagram management
- Adwords (Search and Display Certified)
- DoubleClick Bid Manager
- Doubleclick for Publishers (Level 1 Certified),
- LinkedIn Advertising,
Timeline
Account Supervisor
H4B Chelsea
01.2022 - Current
Senior Account Executive, Healthcare
Epsilon
03.2021 - 01.2022
Senior Associate, Ad Operations
Everyday Health
01.2020 - 03.2021
Ad Operations Associate
Everyday Health
06.2018 - 01.2020
Ad Operations Coordinator
Cambridge Analytica
11.2017 - 05.2018
Marketing & Communications Assistant
NYR Organic Inc.
10.2016 - 09.2017
Master of Science - Digital Communications
S.I. Newhouse School of Public Communications
Bachelor of Arts - Communication Studies
Clemson University
International Student - Sociology
Trinity College Dublin