Nicole Rolek
Randolph,USA
Summary
Highly motivated e-commerce professional with over 15 years of experience in cultivating client relationships and producing data-driven results. Recognized for being a collaborative leader who thrives in dynamic environments, drives team productivity, and is deeply committed to enhancing the customer experience. Passionate about solving client challenges through innovative content and multi-channel campaigns that drive engagement and success.
Overview
17
17
years of professional experience
Work History
Head of DX Demand Generation, Webinars
Adobe
10.2020 - Current
- Led a high-performing team to drive North American and global webinar engagement, focusing on digital strategies that amplified customer success and experience
- Partnered with cross-functional stakeholders to align content strategies with broader organizational goals, enhancing customer experience and driving strong lead generation
- Spearheaded improvements in webinar processes by implementing innovative lifecycle strategies and customer-centric content while optimizing the lead scoring framework to enhance engagement and pipeline efficiency
- Scaled the virtual event program from 5 webinars per quarter to up to 30 webinars per quarter by streamlining processes and addressing inefficiencies
- Achieved a 200% increase in webinar production, scaling the program from 10 to 30 webinars per quarter by optimizing workflows, streamlining processes, and resolving operational inefficiencies
- Directed a large-scale platform transition from On24 to Adobe Connect, collaborating with the India Product Team to identify critical product gaps and implementing strategic plans to address and resolve them efficiently, ensuring a seamless and timely launch
Founder
Rolek Digital, LLC
05.2020 - Current
- Provide strategic guidance to startup companies in launching platforms, executing digital marketing campaigns, and implementing data-driven solutions
- Advise on client services, optimizing customer retention strategies, and developing comprehensive plans to expand the client base
- Oversee data integrations and marketing automation to enhance campaign performance and operational efficiency
Global Account Director, Lifecycle Marketing
Data Axle (Yes Marketing)
01.2014 - 05.2020
- Managed an international team of direct reports in the strategic planning, execution, and analysis of all digital and mobile campaigns for 20 nationally recognized clients
- Engaged in client upselling and lifecycle management to maximize revenue
- Responsible for clientele contracts, forecasting, strategic growth and ROI
- Trusted advisor to clients’ senior management teams, understanding objectives and initiatives to impactfully grow each entities’ business
- Led monthly client presentations delivering a full business analytical review, CRM strategies, acquisition methods, and best practices within their retention marketing program to senior level executives
- Expanded team presence from two direct reports to eight while conceptualizing many internal processes and new hire training protocols
- Strengthened book of business over 8% on a year-over-year basis while assuming responsibility for additional books on the East Coast and in London
- Sold and launched Dollar Tree / Family Dollar onto the Adobe Platform ($1M Deal), executing client growth plans to bolster revenue
- Drove customer acquisition and loyalty program for Spartan Race, increasing AOV and engagement rates by 20%
Client Relationship Manager
Experian Marketing Services (Cheetahmail)
03.2012 - 01.2014
- Oversaw a team of multiple direct reports in the execution of email and marketing production, including overall strategy, reporting, and resource allocation
- Pioneered, tested, and verified new lifecycle email programs on behalf of USAA, increasing engagement by 25%
- Managed book of 7 key corporate accounts while successfully completing numerous client projects, leading to a $500,000 increase in new business
Marketing Manager: Analytics
QuantiaMD
05.2011 - 03.2012
- Spearheaded the design and execution of weekly retention and acquisition initiatives on behalf of Aprimo, including relationship management, search engine marketing (SEM), and contract negotiations
- Bolstered email open and click-through rates by 30% through the design and implementation of comprehensive A/B testing methodology
Senior Marketing Analyst
Vistaprint
06.2008 - 05.2011
- Managed approximately 50 high-value online network partners totaling $4 million in annual business
- Acquired 20 new key partnerships, increasing revenue by 15%
- Invented “1-2-3 Deal” campaign, driving over $500k in online purchases and presenting to senior leadership
Education
Bachelor of Science - Marketing Management
Babson College
Wellesley, MA05-2008
Skills
● Digital Marketing & Demand Generation
● Multi-Channel Marketing & Enablement
Strategies
● AI Technologies and Platforms (Gen Studio and AdobeAI)
● Loyalty Programs & CRM
● Retargeting & Content Syndication
● Retention & Acquisition Campaigns (Email, SMS, Direct Mail)
● Account Management & Strategic Upselling
● Data-Driven Insights & Customer Analytics
● Salesforce, HubSpot, PowerBI, Google & Adobe Analytics
● B2C, B2B, and ABM Marketing Expertise
● Work Management Platforms (Trello, Workfront)
● Basic HTML, SQL & Adobe Products
● Microsoft Office Suite & Advanced Excel
Timeline
Head of DX Demand Generation, Webinars
Adobe
10.2020 - Current
Founder
Rolek Digital, LLC
05.2020 - Current
Global Account Director, Lifecycle Marketing
Data Axle (Yes Marketing)
01.2014 - 05.2020
Client Relationship Manager
Experian Marketing Services (Cheetahmail)
03.2012 - 01.2014
Marketing Manager: Analytics
QuantiaMD
05.2011 - 03.2012
Senior Marketing Analyst
Vistaprint
06.2008 - 05.2011
Bachelor of Science - Marketing Management
Babson College
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