Nicole Ruffner
Chino Valley,AZ
Summary
Industrious Lifecycle Marketing Specialist offering 5 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies within email, social and digital campaigns. With knowledge in Email, Social, SMS, Push Notifications, and Direct Mail lifecycle marketing channels.
Overview
5
5
years of professional experience
Work History
Senior Lifecycle Marketing Specialist
GNC
07.2023 - Current
- Subject matter expert to ensure strategy and execution were met to increase product awareness, promotional content, and education.
- Utilize Salesforce Marketing Cloud and Google Analytics software to capture and process data.
- Manage and maintain digital channel calendars for social, ecommerce and email in alignment with marketing and revenue goals for Canada.
- Manage end- to-end Store Opening email process, including rebranding, creative brief ownership, email design and deployment.
Email Marketing Specialist
GNC
05.2021 - 07.2023
- Identified appropriate marketing channels for maximum performance in the Canadian market.
- Tracked key performance indicators to measure success of campaigns.
- Created customized marketing materials to increase product awareness.
- Utilized send time optimization to drive 3.58% lift in open rate and 9.32 lift in CTOR.
- Trained and mentored a summer intern, who successfully transitioned to a full-time employee role within the company.
Marketing Director
Duckstein Restoration
10.2020 - 05.2021
- Established social media accounts, create/post content, raise internal engagement on social accounts.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Built strong relationships with industry professionals and influencers.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created and analyzed customer email journeys.
Communications Engagement Assistant
CIENA
05.2019 - 10.2020
- Acted as coordinator and main point contact for over 35 live webinars.
- Edited and illustrated a company newsletter.
- Updated online content to increase awareness.
- Collected and analyzed data from various surveys to increase company wide engagement.
Education
Bachelor of Arts - Corporate Communications
Pennsylvania State University
University Park, PA05.2019
Skills
- Digital Marketing
- Vendor Relations
- Promotional Planning
- Strategic Planning
- Expert in Salesforce Marketing Cloud Integrated Marketing
- Proficient in HTML Coding
- Expert in Marketing Analytics Automation Tools
- Proficient SQL Development
Personal Information
Title: Senior Lifecycle Marketing Specialist
Timeline
Senior Lifecycle Marketing Specialist
GNC
07.2023 - Current
Email Marketing Specialist
GNC
05.2021 - 07.2023
Marketing Director
Duckstein Restoration
10.2020 - 05.2021
Communications Engagement Assistant
CIENA
05.2019 - 10.2020
Bachelor of Arts - Corporate Communications
Pennsylvania State University
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