Passionate about what I do, I love helping people connect more fully to the world around them. I love being a part of a team with similar goals and an organization that values its connections and purpose. I'm a strategic marketer seeking a place with wonderful people, deep purpose and big aspirations.
Hi, I’m
Nicole Schnell
Minneapolis,Minnesota
Summary
Overview
26
years of professional experience
1
Certification
Work History
Shift ParadigmAustin, TX
Director of Marketing
02.2022 - 12.2023
Job overview
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Cultivated programs for client outreach and marketing, partner marketing, web optimization and automation to promote growth.
- Partnered with PR, SEO and digital agencies to develop and manage brand following acquisition.
- Organized trade shows and conferences by selecting venues, securing speakers, managing budgets.
- Negotiated contracts with vendors and suppliers related to marketing initiatives.
- Managed marketing operations, sales support, content and social managers.
- Created content for executive communications on owned, paid and earned media.
SCHNELL CONSULTINGMinneapolis
MARKETING CONSULTANT
03.2016 - Current
Job overview
- Lead Marketing Strategist on efforts for myriad of clients including: Developed IMC Plan for New Store Launch in NE Minneapolis, Nash Frame Design; UI and UX Website and CRM Redesign for WordPress and Weebly Sites, multiple clients; Annual promotional campaign planning, including new Q4 effort resulting in 46% increased sales, Nash Frame Design; Lead Integrated Marketing Communications for $12 Million Capital Campaign St
- Andrew's; Developed plan and tactics for $3.5 Million Capital Campaign - Gloria Dei; Full website design, media production, campaign collateral management for clients using WordPress, Hoot Suite & Social media; Special Event planning and thought leadership reaching 9,000+ member organization; Experience with volunteer, creative and print/video production management; Lead Cybersecurity Crisis Communications Planner and talking points for nonprofit giving platform; Facilitated Covid business continuity planning and executive talking points nonprofit organization
MOUNT OLIVETMinneapolis
DIRECTOR INTEGRATED MARKETING
03.2006 - 03.2016
Job overview
- Database analysis and selection of new software system, integrated platform
- CRM and UX; PR/Media relations- including feature in Food & Wine Magazine, national and local media; Crisis Communications- death of senior leader of 37 years, executive talking points; Member Engagement- volunteer management, employee communications, app development; Organizational Leadership- Change management from silos to matrix organization, developed organization issues management and talking points; Transition from print heavy communications to digital presence; Fundraising and media production; 13,000+ member organization, with affiliate ministries in health care, child care, conference center and disabilities ministry
- 8million operating budget
GENERAL MILLSMinneapolis
SR. PROMOTIONS PLANNER
06.2005
Job overview
- Promotions management for NASCAR TEAM; DAYTONA500 planning and execution for SE Sales Region; Planned FMI "Win a Piece of the Car" to drive incremental sales; Planned regional events with Petty Enterprises as sales offering; Worked across departments for integrated planning and sales; Developed web strategy for nonprofit partner BCRF & Yoplait; Competitive Analysis for various brands and promotional strategies
CITIGATE CUNNINGAHMSan Francisco
SR. CONSULTANT
12.2000 - 10.2001
Job overview
- Thought Leadership strategy for tech clients including: Cisco Systems, Brocade Systems and AMD; Provided analyst decks and communications decks for upcoming presentations; Analyzed existing communications efforts and identified opportunities; Competitive Analysis and intelligence on Influential analysts and stakeholders; Provided talking points for executive communications, financial stakeholders & influencers.
EDELMAN WORLDWIDEChicago
ACCOUNT EXECUTIVE
06.2000
Job overview
- Part-time Employee while in Graduate School at Northwestern University; Content Creation for Banking Intranet site; Employee Engagement planning and execution
FALLONMinneapolis
ACCOUNT EXECUTIVE
12.1997 - 09.1999
Job overview
- Competitive Analysis for USA NETWORK; Create and project management (including photoshoots, production, client reporting); Regional contact for United Airlines; Training and supervision for team account executives; Developed creative tracking system; Create and refine creative briefs based on client feedback; Regular reporting and presentations to clients
Education
NORTHWESTERN UNIVERSITY
Master's Degree from INTEGRATED MARKETING COMMUNICATIONS
01.2000
University Overview
University of Iowa
Bachelor of Business Administration from MARKETING
01.1997
University Overview
University of Iowa
Bachelor of Arts from JOURNALISM & MASS COMMUNICATIONS
01.1997
University Overview
Skills
- Stakeholder Engagement
- Strategic Planning
- Organizational Leadership
- Promotional Campaigns
- Email & Social Media
- Thought Leadership
- Public Relations
- Media Relations
- Crisis Management
- Event Planning & Coordination
- Salesforce, Marketo, Excel, Adobe Creative Suite
- Communications Management
- Campaign Development
- Project Management
- Key Decision Making
- Operations Management
- Marketing Campaign Development
- Brand Positioning
- Content Creation
- Staff Management
- Business Administration
- Business Development Support
- Branding
Career Interests
Career Interests
- Marketing
- Communications
Volunteer Experience
Volunteer Experience
- AMPLIFY MISSION NETWORK, Edina, MN, 2018-2020, Emerging Ministry Coach, Special Events
- CORNELIA PTO, Edina, MN, 2012-2014, Classroom Parent Leader, PTO Board member
- STEP-UP ACHIEVE MENTOR, 2013-2015, Mentor for at-risk youth., Provide emotional support and skills training for students at risk.
- GUEST LECTURER- OFFUTT SCHOOL OF BUSINESS, 2015-2017, Introduction to Marketing Guest Lecturer: Marketing strategy, creative management, nonprofit marketing, advertising/PR
Accomplishments
Accomplishments
- Speaker 2023 SalesLoft Ops Stars: Save vs Spend
- Speaker Forrester Tech + Innovation Spotlight Series: Save vs Spend 2023
- Guest Lecturer Offutt School of Business- Concordia College 2015-2017
Affiliations
Affiliations
- Hogenson Leadership Board 2018 - Current
- Executive Committee, EHS Senior Party 2021-2023
Certification
- Northwestern University Digital Marketing Strategies Certificate 2020- Data, AI, Analytics and Automation
References
References
References available upon request.Timeline
Director of Marketing
Shift Paradigm
02.2022 - 12.2023
MARKETING CONSULTANT
SCHNELL CONSULTING
03.2016 - Current
DIRECTOR INTEGRATED MARKETING
MOUNT OLIVET
03.2006 - 03.2016
SR. CONSULTANT
CITIGATE CUNNINGAHM
12.2000 - 10.2001
ACCOUNT EXECUTIVE
FALLON
12.1997 - 09.1999
SR. PROMOTIONS PLANNER
GENERAL MILLS
06.2005
ACCOUNT EXECUTIVE
EDELMAN WORLDWIDE
06.2000
NORTHWESTERN UNIVERSITY
Master's Degree from INTEGRATED MARKETING COMMUNICATIONS
University of Iowa
Bachelor of Business Administration from MARKETING
University of Iowa
Bachelor of Arts from JOURNALISM & MASS COMMUNICATIONS
Similar Profiles
Jessica KothJessica Koth
Associate Consultant at Shift ParadigmAssociate Consultant at Shift Paradigm
LUYOLO SIMNIKIWE MDINGILUYOLO SIMNIKIWE MDINGI
Site Manager at Paradigm Shift Holdings (Grootvlei Power Station)Site Manager at Paradigm Shift Holdings (Grootvlei Power Station)
Mansi BasnetMansi Basnet
Intern at Paradigm Shift LLCIntern at Paradigm Shift LLC