Summary
Overview
Work History
Education
Skills
Websites
Mar Tech
Awards
Timeline
Generic
Nicole Scott

Nicole Scott

Austin,TX

Summary

Energetic and results-driven marketing leader with 10+ years of experience in strategy, campaigns, events, and project management contributing to the growth of multi-billion dollar companies. Recognized for taking initiative to craft first-time innovative demand generation initiatives, streamlining workflow, and empowering team to achieve record making results. Unique ability to manage cross-functional teams, agencies, and partners to do amazing work. Passion for learning and using technology to constantly enhance deliverables, improve proficiencies, and automate. Orchestrate highly visible projects driving awareness, consideration, opportunities, and loyalty. Entrepreneurial spirit with high standards who is passionate about collaboration, innovation, and excellence.

Overview

18
18
years of professional experience

Work History

SENIOR PROGRAM MANAGER

MIRAVAL WELLNESS RESORT & SPA
Austin, TX
06.2022 - 12.2023
  • Wellness resort for guests and corporate groups to enrich their lives and productivity
  • Championed content creation with compelling narratives to powerfully communicate and elevate the promotion of services
  • Collaborated seamlessly with the web team, transforming the user experience, and overseeing monthly content
  • Pioneered a game-changing alliance with corporate group sales, sparking the development of activity packages that led to a 2x surge in revenue and successful negotiation with strategic accounts resulting in 10-year contracts
  • Established reputation as the go-to leader solving team and guest issues

SENIOR MARKETING CAMPAIGN MANAGER

NICE
Remote
02.2021 - 12.2021
  • Gartner Magic Quadrant CCaaS leader
  • Strategically managed a $4 million budget orchestrating collaboration between GTM, creative, engineering, and agencies
  • Masterfully oversaw campaigns from inception to success, including briefs and multi-channel deliverables ensuring team alignment and surpassing expectations
  • Pioneered the creation of meticulous messaging calendar and templates to streamline campaign launches
  • Handpicked by leadership to spearhead initiatives to heighten customer engagement and loyalty
  • Measure performance and course corrected, resulting in 30% quarter-over-quarter revenue growth.

MARKETING CONSULTANT

Self-employed
Austin, TX
01.2019 - 12.2020
  • Won projects with startups needing creativity and expertise to generate awareness, increase engagement and achieve sales targets
  • Specialized in webinar strategies, ABM campaign foundation, and content development such as blogs and case studies
  • Collaborated with CMOs and sales leaders to identify gaps and quick wins resulting in 400% increase in sales opportunities
  • Earned Digital Marketing, AI, Automation & Analysis Executive Program Certificate from Kellogg - Feb
  • 2020
  • Served on Leander ISD PTA Board securing $100K+ in sponsorships for events and school enhancements

SENIOR MANAGER, BRAND & DEMAND GENERATION

NI (NOW EMERSON)
Austin, TX
06.2012 - 12.2018
  • Industry leader in automated test and measurement
  • Revamped multi-million-dollar global events strategy in collaboration with a strategic advisory committee
  • Collaborated with advanced analytics for data-driven decisions, leading to new impactful campaign strategies
  • Revolutionized the global news strategy, owning the message calendar and orchestrating implementing across 10 languages
  • Project managed internal teams and customers producing dynamic user group presentations, community and speaking engagements growing a billion-dollar company
  • Led comprehensive strategy for NIWeek, overseeing call for papers, promotions, website, and app development, resulting in 3 consecutive years of year-over-year satisfaction

GLOBAL STRATEGIC PROGRAM MANAGER

FREESCALE (NOW NXP)
Austin, TX
07.2005 - 05.2012
  • Global corporation focused on integrated circuit products for automotive, embedded and communications markets
  • Orchestrated the success of 15 global product launches, driving revenue growth 12 consecutive quarters
  • Led team to build a more innovative new marketing brief and process for internal creative and content projects saving time and elevating output
  • Joined team to beta test Eloqua
  • Pioneered the inaugural design challenge and trained field for successful replication resulting in press coverage and new opportunities
  • Collaborated with the Director of Events to develop a comprehensive seminar program comprising 10 packages for field implementation
  • Directed the execution of 25 global conferences, closely collaborating with regional teams

Education

MSW -

UNIVERSITY OF TEXAS ARLINGTON
01.2023

BBA -

UNIVERSITY OF NORTH TEXAS

MBA -

SAINT EDWARD’S UNIVERSITY

Skills

  • ABM
  • Agency & Budget Management
  • Analytics
  • Branding
  • Co-marketing
  • Content & Creative Development
  • Demand Generation
  • Digital Marketing
  • Events
  • Launches
  • Reporting
  • Sales Tools

Mar Tech

  • 6 SENSE
  • ASANA
  • CHAT GPT
  • DEMANDBASE
  • DOMO
  • GOOGLE ANALYTICS
  • GOOGLE BARD
  • HOOTSUITE
  • MARKETO
  • MONDAY
  • MS OFFICE
  • MS PROJECT
  • SALESFORCE
  • WORD PRESS

Awards

  • 2017 NI Innovation
  • 2009 NXP Collaboration and Scaling

Timeline

SENIOR PROGRAM MANAGER

MIRAVAL WELLNESS RESORT & SPA
06.2022 - 12.2023

SENIOR MARKETING CAMPAIGN MANAGER

NICE
02.2021 - 12.2021

MARKETING CONSULTANT

Self-employed
01.2019 - 12.2020

SENIOR MANAGER, BRAND & DEMAND GENERATION

NI (NOW EMERSON)
06.2012 - 12.2018

GLOBAL STRATEGIC PROGRAM MANAGER

FREESCALE (NOW NXP)
07.2005 - 05.2012

MSW -

UNIVERSITY OF TEXAS ARLINGTON

BBA -

UNIVERSITY OF NORTH TEXAS

MBA -

SAINT EDWARD’S UNIVERSITY

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