Summary
Overview
Work History
Education
Skills
Timeline
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Nicole Sullivan

Summary

Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Overview

8
8
years of professional experience

Work History

Recruitment Marketing Specialist

Les Schwab Headquarters
03.2022 - Current
  • Conceptualized marketing strategies, techniques, and campaigns to attract ideal job candidates
  • Reviewed and monitored ongoing campaigns to ensure adherence to marketing policies
  • Lead recruitment marketing campaigns to create a strong talent pipeline and attract, engage, and nurture talent
  • Manage talent marketing platforms and vendor relationships
  • Planned and implemented branding strategy to attract qualified candidates
  • Developed company's employer branding and recruitment marketing strategies by bringing modern marketing methods and tactics to the recruiting process in order to attract top talent in the market.
  • Partnered with hiring managers and recruiters to understand specific needs and develop targeted campaign messaging.
  • Managed and updated job board brand profiles, ensuring alignment with our employer branding strategy and attracting a strong pool of candidates.
  • Manage and updated the Google Analytics platform to monitor website traffic data and user behavior insights
  • Fostered employee advocacy through social media by creating engaging content and implementing strategies to encourage employee participation.

Freelance Social Media Manager

Collective by Nicole
01.2020 - 01.2022
  • Strategically planned, designed, and executed social media outreach and engagement strategies for diverse clients in various niches
  • Created brand-aligned content for small businesses across all major social media channels, ensuring consistent brand voice and message across Instagram, Facebook, Pinterest, and Twitter
  • Conducted target demographic research to design engaging, audience-appropriate content within each client's specific market and niche, driving up engagement rates.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.

Social Media Coordinator

HomeRite Windows & Doors
01.2018 - 01.2021
  • Identified target market and key segments through in-depth analysis of markets and related trends, increasing sales year over year
  • Analyzed and reported social media marketing campaign results, identifying areas and strategies for improvement in support of overall company advancement and growth
  • Created compelling and engaging content calendars for Facebook, Instagram, and Twitter.
  • Created social media content with consistent content and tone.
  • Enhanced online engagement with creation of compelling content for various platforms.
  • Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
  • Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.

Public Relations Intern

The Door
01.2020 - 03.2020
  • Worked with senior account managers to draft, proof, and distribute press releases, discuss campaign expectations, and assess public relations goals and needs
  • Collaborated with teams of marketing and communications specialists to develop digital marketing campaigns, client strategies, and media and influencer lists
  • Secured favorable media coverage for companies and campaigns, increasing positive feedback and amplifying community awareness.
  • Increased awareness of company services and products with implementation of PR strategies.
  • Maintained and updated media contact lists and databases for ease of access.

Brand Ambassador

Brand Builders
01.2016 - 01.2020
  • Garnered knowledge of product selling points to accurately communicate product value and quality to potential customers, securing $300 in sales
  • Captured, edited, and posted professional-quality photographs on social media channels in support of promotional campaigns and product launches
  • Increased brand awareness through networking events, demonstrations, and promotions, utilizing strategic language to entice and secure prospective buyers.
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.

Education

Bachelor of Science - Mass Communication

Towson University
Towson, MD

Skills

  • Customer Relations
  • Expert Problem Solving
  • Documentation Management
  • Quality Assurance
  • Event Planning
  • Teamwork and Collaboration
  • Detail Oriented
  • Visual storytelling

Timeline

Recruitment Marketing Specialist

Les Schwab Headquarters
03.2022 - Current

Freelance Social Media Manager

Collective by Nicole
01.2020 - 01.2022

Public Relations Intern

The Door
01.2020 - 03.2020

Social Media Coordinator

HomeRite Windows & Doors
01.2018 - 01.2021

Brand Ambassador

Brand Builders
01.2016 - 01.2020

Bachelor of Science - Mass Communication

Towson University

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Nicole Sullivan