Summary
Overview
Work History
Education
Skills
Work Preference
Timeline
Barista
NICOLE SULLIVAN

NICOLE SULLIVAN

Sr. Account Marketing Manager
Ft. Thomas,KY

Summary

Dynamic marketing professional with over 10 years of experience in strategic marketing, content creation, and campaign management. Proven track record of driving growth and brand awareness through innovative marketing strategies and strong relationship management. Skilled in developing and executing 360-degree marketing plans, optimizing marketing ROI, and leading cross-functional teams to support business objectives. Seeking to leverage expertise in healthcare marketing to contribute to UC Health's growth in Orthopedics and Sports Medicine, Pharmacy, Primary Care, and Weight Loss service lines.

Overview

11
11
years of professional experience

Work History

Account Manager

TheHomeMag
Nashville, TN
4 2020 - 7 2023
  • Developed and executed integrated marketing campaigns across print and social media channels, driving $386,000 in sales in the first year.
  • Led the planning and implementation of innovative marketing strategies, including SEO, SEM, PPC, and email marketing, to enhance brand visibility and engagement.
  • Collaborated with senior leadership and cross-functional teams to ensure alignment of marketing activities with business goals and service line growth strategies.
  • Conducted in-depth market research and SWOT analyses to identify new opportunities and adjust marketing approaches accordingly.
  • Created content for various platforms including articles, collateral, advertisements, social media, and internal communications, aligning with target audiences and business priorities.
  • Established and maintained positive relationships with stakeholders, enhancing trust and credibility as a strategic partner.
  • Monitored and reported on marketing activities, providing insights to improve ROI and adjust strategies as needed.

Account Manager

Cromwell Media Group
Nashville, TN
09.2013 - 04.2020
  • Led the development and execution of integrated marketing campaigns, focusing on digital, radio, and sponsorship activations to support business growth.
  • Managed and coordinated marketing initiatives, ensuring alignment with service line priorities and business objectives.
  • Developed content and communication materials to promote service lines, increasing consumer awareness and driving conversion.
  • Supported media relations activities, including drafting press releases, pitching stories, and coordinating media interviews and events.
  • Built and maintained strong relationships with media contacts, community partners, and internal stakeholders to enhance brand reputation and visibility.
  • Tracked and analyzed market trends and competitor strategies to inform marketing and communication plans.

Server

Mama's on Main
Covington, KY
3 2024 - Current
  • Promptly serve food and beverages with focused attention to customer needs.
  • Maintain a thorough knowledge of the menu, specials, and cocktail/mocktail offerings to make recommendations.
  • Respond calmly and professionally to customer inquiries, feedback, and complaints.
  • Collaborates with team members during busy shifts for efficient workflow and excellent guest experiences.

Education

Bachelor of Science - Mass Communication

Middle Tennessee State University

Skills

  • Marketing Strategy Development
  • Content Creation and Management
  • Digital Marketing (SEO, SEM, PPC, Email, Social Media)
  • Data Analysis and Performance Reporting
  • Project and Budget Management
  • Event Planning and Coordination
  • Market Research and Competitive Analysis
  • Public Relations and Media Management
  • Cross-Functional Team Collaboration

Work Preference

Work Type

Full Time

Timeline

Account Manager

Cromwell Media Group
09.2013 - 04.2020

Account Manager

TheHomeMag
4 2020 - 7 2023

Server

Mama's on Main
3 2024 - Current

Bachelor of Science - Mass Communication

Middle Tennessee State University

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NICOLE SULLIVANSr. Account Marketing Manager