Summary
Overview
Work History
Education
Skills
Skills Technical
Timeline
Generic

Nicole Tosi

Milford,NH

Summary

Results oriented, quality driven professional with extensive experience in B2B Sales, Merchandising, Buying and Product Development. Determined, decisive leader with proven success in identifying trends, market growth opportunities and initiating strong business alliances. Thrives in a creative dynamically changing environment requiring focused decision-making working both independently and with a team. Strategic, Independent and Goal Oriented.

Overview

26
26
years of professional experience

Work History

Sales Manager – Hospitality Full Service

Elkay Interior Systems
06.2021 - 01.2025
  • Responsible for identifying and closing new business opportunities and managing key account relationships
  • Developed new millwork and casegood business opportunities and contacts within North America
  • Established a broad and steady pipeline of qualified projects in excess of $80MM in almost 4 years
  • Coordinated with pre-construction, project management and global supply teams to ensure product and services were delivered timely and successfully
  • Managed bid presentations and client scope reviews for all projects
  • Conducted extensive exploration of full-service hospitality market for effective market entry strategy
  • Coordinated with marketing to develop and implement comprehensive market sales strategies and plans
  • Identified, assessed and developed new channels and products in conjunction with product line objectives
  • Directly fostered and managed strong relationships with all key account stakeholders including C-Suite executives
  • Ensuring effective communication and customer engagement
  • Continually identifying alternative ways to exceed customer expectations and fostering a 'customer-first' approach and environment
  • Professionally represented company at customer presentations, industry sponsored events, trade shows and national meetings
  • A 'known' and respected personality in the industry driving best in class culture through outstanding professional customer interaction

Vice President, Sales

White Space – Custom Furniture & Millwork
02.2020 - 09.2020
  • Responsible for ownership and accountability of all internal and strategic partner relationships with A&D firms, Purchasing Agents, Owners Groups, Hotel Brands, Builders, Senior Living, Education and Restaurant Groups
  • Developed and implemented territory specific business plan for each territory from quoting, negotiation, contract development and product installation for consistent communication and service to the client fostering a successful sales environment and delivering on goals
  • Executed and lead the expansion of new processes, systems and reporting that supported sales growth
  • Identified and recruited independent sales reps, implemented companywide CRM to manage leads, opportunities and projects and established effective sales and marketing strategies to promote sales and developed a strong pipeline
  • Personally fostered relationships with existing clientele as well as cultivated new strategic accounts while monitoring competitive market activity and provided feedback and recommendations to the team
  • Actively researched and analyzed industry trends and business opportunities
  • Identifying and forecasting market trends and fluctuations for improved and expanded market penetration

B2B Account Executive

Williams-Sonoma Inc.
05.2014 - 01.2020
  • Company Overview: Williams-Sonoma, WS Home, Pottery Barn, PB Kids, PB Teen, West Elm, Rejuvenation, Mark & Graham
  • Consistent year over year double digit territory growth by fostering exceptional customer relationships and impeccable pipeline management through Salesforce for all 8 WSI Brands
  • Adept at identifying emerging trends and successful at recommending opportunities that drive increased sales and profitability
  • Successful and well respected in the industry by building brand awareness and gaining customer loyalty through extensive networking and by providing the best overall sales experience through creative, strategic and innovative thinking
  • Senior Executive / Top performer on the WSI B2B team, responsible for the largest sales volume territory of $50MM in the U.S
  • And Eastern Canada
  • As the Senior Executive on the, I was involved with the interview process of new hires and supported with the development of the sales training program
  • I have a vast experience in developing and nurturing individuals while implementing a culture of sales excellence
  • Developed and executed channel specific business plans and sales strategies that ensured attainment of company goals related to sales growth and probability
  • Effectively built and maintained executive level relationships with C-Level decision makers, A&D Executives, Purchasing Agents, Hospitality Groups and Major Hotel Groups to build brand awareness and loyalty through the sales experience
  • In-depth knowledge of the architectural specifications process and experience with product distribution in foreign markets
  • Able to respond quickly to changing market conditions
  • Efficient and extremely organized in communication with the client to understand the full need of each project (pricing, product requirements, lead time, etc.) to ensure I am quoting a competitive solution
  • Embody the Brand Ambassador role by promoting, hosting and attending events/seminars on behalf of the company
  • Able to work collaboratively with colleagues to create a results-driven, team-oriented environment
  • A leader who inspires and motivates through strong communication and mentoring
  • Coordinated with Marketing and Product Development teams to ensure brand consistency, creativity and effectiveness
  • Consistently maintained high level of quality, accuracy and process while proactively promoting new products
  • Strong ability to focus on partnership development and categorize immediate business needs by project with established contacts and key decision makers
  • Successful in the negotiation of large volume cross-selling B2B Sales projects for all 8 Williams-Sonoma Brands as well as at identifying and fostering relationships with high-valued clients who create the major revenue in the Hospitality industry
  • Delivered expert sales presentations, product training and business proposals
  • Extensive territory travel
  • Williams-Sonoma, WS Home, Pottery Barn, PB Kids, PB Teen, West Elm, Rejuvenation, Mark & Graham

Director of Product Development, Soft Accessories

Idea Nuova Global
12.2013 - 05.2014
  • Researched and identified new product category opportunities and emerging trends
  • Maintained insight of current trends and major competitors as well as core customer
  • Continually shopped markets and explored opportunities, conceptualized ideas, established products to be developed and interpreted vision
  • Attended sales meetings to ascertain the product scope and requirements of each customer brand and business model
  • Was directly responsible for the product development lifecycle, including product briefing, conceptual crafting, patent assessment, prototyping, spec development, manufacturing, daily factory communication, packaging, delivery and post launch analysis
  • Drove projects to completion with sound planning, persistent execution and the aptitude to align resources and input from colleagues
  • Negotiated costing analysis for best product and margin results
  • Selected appropriate design concepts and technology for new products or made improvements to existing products
  • Managed, critiqued and revised all production samples
  • Always able to quickly grasp project priorities and lead each project to completion
  • Adapted to ever changing project criteria
  • Proactively sought out and pursued the path of action that achieved the best possible product development solution for the business
  • Determined innovative and breakthrough solutions to design and development challenges

Product Development Manager / Buyer

Brookstone
01.2012 - 01.2013
  • Analyzed market research to identify and assess product opportunities and emerging trends for retail and wholesale divisions and developed products that met Brookstone standards for 5-Star Design
  • Conducted ongoing material research/resourcing and new technology opportunities as well as determined competitiveness of new technologies as they related to new product development
  • Managed the product development lifecycle, including product briefing, conceptual crafting, patent assessment, prototyping, spec development, manufacturing, packaging, inventory planning, merchandising, distribution and delivery
  • Translated design concept into technical specification for Far East production
  • Reviewed historical data to ensure the right collections were placed in stores at the optimal time
  • Managed model makers, Far East and domestic vendors a daily basis
  • Collaborated with and oversaw relationships with external industrial design consultants
  • Developed seasonal retail, wholesale and licensing assortment plans
  • Met with vendors, factories and industry experts to develop and procure seasonal products
  • Negotiated astute costs and terms for tooling and production
  • Performed cross-channel merchandising and marketing plans at the product level
  • Responsible for the financial management of the product probability throughout product lifecycle
  • Assessed and maintained assortment (SKU) base by dept/class to make edits and additions based on productivity, liability and opportunity
  • Collaborated with creative team to create product presentations and selling tools for all sales channels

General Manager

Anthropologie
09.2010 - 01.2012
  • Utilized and communicated weekly sales reports to visual and sales team and developed objectives and goals for each team
  • Initiated weekly action plans and delivered feedback and strategies to district point people
  • Generated weekly, monthly and quarterly planning and scheduling while maintaining direct selling budgets
  • Utilized reports to track, analyze and communicate business to determine strategies to maximize sales

President of Rep Group Servicing Hospitality, Contract and Wholesale Industries

Tosi Associates
01.1999 - 01.2010
  • Company Overview: Efficiently established and managed a flourishing fine home textiles and furniture wholesale company servicing the East coast
  • Built Strong Relationships with prominent customers by providing excellent customer service and successfully assisting in sales growth through visual merchandising and sales training
  • Performed monthly and seasonal visual display and merchandising for retailers as well as design and build outs of trade show exhibits
  • Supported retailers with open-to-buy assortment, product placement, sale crossover and creative sale solutions in a tough economy
  • Implemented quarterly sales plans for each account with full marketing and visual merchandising support
  • Consistent territory success in meeting sales, development and operational goals along with cultivating exceptional vendor relationships
  • Efficiently established and managed a flourishing fine home textiles and furniture wholesale company servicing the East coast

Education

B.A. - Literature & Business

Salem State University

Skills

  • Sales Forecasting and Trends
  • Brand Positioning Strategies
  • Inventory Analysis
  • Product Placement Concept
  • Key Account Management
  • New Product Launch
  • Development & Mentoring
  • Merchandising Strategies
  • Material Sourcing
  • Key account development
  • National account management
  • Strategic account development
  • Sales team training
  • Territory sales management
  • Solution selling
  • Sales presentation
  • Sales engagement techniques
  • National accounts management
  • Training and development
  • Brand-building strategies
  • Product knowledge
  • Trend analysis
  • Market intelligence
  • Territory and account management
  • Sales coaching
  • Visionary leadership
  • Consultative and relationship selling
  • Extensive personal network
  • Excellent communication skills
  • Advanced Salesforcecom user
  • New business development
  • Sales strategy development

Skills Technical

  • Microsoft Word
  • Excel
  • PowerPoint
  • AS400
  • Salesforce
  • HubSpot
  • Revu/Bluebeam
  • Adobe Illustrator

Timeline

Sales Manager – Hospitality Full Service

Elkay Interior Systems
06.2021 - 01.2025

Vice President, Sales

White Space – Custom Furniture & Millwork
02.2020 - 09.2020

B2B Account Executive

Williams-Sonoma Inc.
05.2014 - 01.2020

Director of Product Development, Soft Accessories

Idea Nuova Global
12.2013 - 05.2014

Product Development Manager / Buyer

Brookstone
01.2012 - 01.2013

General Manager

Anthropologie
09.2010 - 01.2012

President of Rep Group Servicing Hospitality, Contract and Wholesale Industries

Tosi Associates
01.1999 - 01.2010

B.A. - Literature & Business

Salem State University

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