Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicole Urena

Teaneck

Summary

Strategic Marketing Project Manager with 5+ years of experience leading cross-functional teams to deliver high-impact client experiences, campaigns, and events that elevate brand engagement and drive business growth. Skilled in aligning messaging across channels, managing complex initiatives from concept to execution, and fostering collaboration between creative, digital, and communications teams.

Overview

6
6
years of professional experience

Work History

Marketing Project Manager

Amplifi
02.2024 - Current
  • Managing project workflow by partnering with data, creative, and print departments to ensure timely and successful completion.
  • Leading end-to-end project execution for mission-driven campaigns, aligning creative vision with client goals while maintaining strict timelines and delivering high-impact experiences.
  • Acting as a strategic liaison between cross-functional creative teams and nonprofit clients, fostering collaborative relationships and ensuring alignment with broader organizational messaging.
  • Designing and launching integrated print and digital campaigns (including paid media) that amplify visibility, drive engagement, and position clients as innovative leaders within their sectors.
  • Negotiating contracts and leading proposal development, consistently securing renewals by articulating campaign value and implementing strategic communication plans.

Marketing Executive

Flock Associates
01.2022 - 02.2024
  • Advised clients on business and marketing challenges, delivering innovative, high-impact proposals aligned with broader brand strategies and market positioning.
  • Conducted in-depth market and competitor research, providing actionable insights that informed the development of strategic marketing and client experience plans.
  • Generated data-driven reports and strategic recommendations to support the execution of targeted marketing initiatives and demand generation efforts.
  • Led cross-functional teams to deliver integrated projects on time and within budget, ensuring consistent alignment with client goals and stakeholder expectations.
  • Developed and implemented custom project tracking systems, enabling real-time milestone monitoring and improved decision-making across teams.

Public Relations Specialist

Holy Name Medical Center
01.2019 - 01.2022
  • Collaborated with the marketing team to develop and execute multi-channel campaigns that informed the public on evolving COVID-19 updates, aligning messaging with brand and public health priorities.
  • Pitched and secured national media coverage, placing medical experts in high-profile interviews with outlets including NBC News, CNN, and People Magazine to elevate institutional credibility.
  • Launched and produced the Holy Name podcast, developing weekly scripts, curating timely health content, and coordinating guest appearances to expand audience engagement and thought leadership.
  • Drafted and distributed press releases and communications strategies to support brand messaging and maintain a strong, unified public presence during a high-stakes crisis.
  • Managed and created content for all social media platforms, crafting compelling posts and visuals that increased audience reach and reinforced the medical center's leadership during the pandemic.

Education

Bachelor Degree of Arts - Public Relations

William Paterson University
01.2019

Skills

  • Campaign management
  • KPI tracking
  • Strategic planning
  • Social media platforms
  • Digital marketing
  • Customer relationship management (CRM)
  • Content coordination
  • Public relations background

Timeline

Marketing Project Manager

Amplifi
02.2024 - Current

Marketing Executive

Flock Associates
01.2022 - 02.2024

Public Relations Specialist

Holy Name Medical Center
01.2019 - 01.2022

Bachelor Degree of Arts - Public Relations

William Paterson University

Similar Profiles

CREATE PROFILE
Nicole Urena