Summary
Overview
Work History
Education
Skills
Skills:
Timeline
Hi, I’m

Nicole West

VP E-Commerce Marketing/Brand Marketing
Atlanta,GA
Nicole West

Summary

Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

15
years of professional experience

Work History

YouTube Music
Remote

VP E-Commerce Marketing (Freelance)
03.2020 - Current

Job overview

  • Developed and analyzed e-commerce programs and marketing activation and implemented content improvements that drove sales and market share.
  • Stay on top of emerging trends and advancements in web technologies, and identify opportunities to improve Youtube Music technologies and business processes
  • Provide assessment and vision of the ideal ‘consumer experience’ by defining key capabilities that differentiate clients and meet consumer needs e.g. define cross-channel implications and opportunities, define impact to brand, etc
  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence
  • Provide inspirational leadership and direction to direct report team and ensure the continued development and management of a professional and efficient organization
  • Cultivate strong and transparent working relationships across the organization, ensuring open communication about the measurement of financial, programmatic and impact performance against stated milestones and goals
  • Lead with compelling strategic vision that is in alignment with Company short and long-term goals and strategic plan
  • Play a key role in the company’s go-to-market advertising, and maintain a close relationship with the advertising and brand marketing teams, representing the digital consumer and ecommerce efforts in the process

YouTube Music
Remote

VP Brandmarketing (Freelance)
03.2020 - Current

Job overview

  • Develop and execute You-tube Music e-commerce strategy
  • Drive and track online e-ecommerce revenue against plan
  • Oversee traffic generation to artists sites and e-stores
  • Identify new ways to drive traffic and increase conversion on artists webstores
  • Manage marketing and media spend and initiate new and unique marketing strategies
  • Able to manage e-commerce projects that span across multiple functions and departments to ensure they are executed on time and with excellence
  • Determine which new innovations and partnerships such as apps, emojis, etc make sense for the right artists and implement

Williams-Sonoma
Remote

VP Brand Marketing Manager (Freelance)
10.2023 - Current

Job overview

  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Developed effective business strategies to capitalize on emerging market trends.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Increased company growth through collaboration with sales and marketing departments.

Walmart
Remote

VP Marketing Brand Manager (Freelance)
01.2023 - 06.2023

Job overview

  • Deliver insightful online customer, category, and competitive analysis that helps shape strategic and operational plans
  • Lead the day-to-day eCommerce business, ensuring the development and execution of a retail strategy that meets business goals and KPIs
  • Drive an aspirational guest experience through the execution of a cohesive story across the eCommerce channel leveraging our brands, assortments, visual merchandising and marketing campaigns
  • Through ongoing, strategic testing, lead the effort to identify new opportunities to improve guest experience, increase basket size, sell through, reduce failed searches, etc
  • Work with cross functional team to develop plans to meet/beat daily, weekly, monthly forecasts
  • Working with Merchandise teams and Planning, identify merchandise opportunities to include expanded assortments, strategic merchandise partnership opportunities (e.g. collaobrations), etc
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.

Education

American InterContinental University
Schaumburg, IL

MBA from Marketing
10.2015 - 06.2016

Skills

Analyzing Market Trends

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Skills:

  • Strong negotiator who has excellent interpersonal, public relations, oratory and presentation skills
  • Strong account management skills Able to create mutual value and winning solutions for both entities
  • Strong influencer with the leadership skills to build relationships throughout a Global organization
  • People leadership Demonstrates or has experience leading a team and managing a high performing team
  • Ecommerce Acumen Has either direct ecommerce experience or is able to demonstrate understanding of technology and consumer shopping online
  • Min 10-15 years experience in account sales within CPG industry, ideally some ecommerce experience
  • Analytical skills ability to develop fact based analysis to inform business decisions

Timeline

VP Brand Marketing Manager (Freelance)

Williams-Sonoma
10.2023 - Current

VP Marketing Brand Manager (Freelance)

Walmart
01.2023 - 06.2023

VP E-Commerce Marketing (Freelance)

YouTube Music
03.2020 - Current

VP Brandmarketing (Freelance)

YouTube Music
03.2020 - Current

American InterContinental University

MBA from Marketing
10.2015 - 06.2016

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Nicole WestVP E-Commerce Marketing/Brand Marketing