Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
References
Personal Information
Timeline
Generic

Nicole Bronkema

Kalamazoo,USA

Summary

Dynamic hospitality executive with 25+ years of progressive leadership spanning strategic planning, multi-unit operations, and full P&L management for complex, enterprise-scale food service and experiential hospitality environments. Proven track record of transforming underleveraged operations into high-performing, customer-centric business units through data-driven decision-making, disciplined execution, and cross-functional collaboration. Known for building and developing high-performing teams, cultivating strategic partnerships with blue-chip clients, and designing guest experiences that drive revenue growth, brand loyalty, and long-term retention.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Territory Manager

Vestis Uniform and Workplace Supplies
South Bend, IN
02.2021 - 08.2022
  • Provide regional strategic leadership for delivery operations, shaping routing, productivity, and service standards to drive profitability, scalability, and best‑in‑class client satisfaction across the portfolio.
  • Direct and develop frontline and mid‑level leaders, setting clear performance expectations and coaching Route Service teams to consistently deliver operational excellence and uphold brand standards.
  • Serve as senior relationship owner for key accounts, managing escalations, leading executive business reviews, and reinforcing long‑term, trust‑based customer partnerships.
  • Own territory and regional performance metrics—including revenue growth, retention, and client engagement—leveraging data and dashboards to inform strategic decisions and continuous improvement initiatives.
  • Lead renewal and growth strategies for strategic customers, protecting recurring revenue while proactively identifying and executing upsell, cross‑sell, and multi‑site expansion opportunities.
  • Partner with Plant, Operations, and Supply Chain leadership to align production capacity, quality, and service‑level performance with evolving client expectations and contractual commitments.
  • Review and synthesize weekly and monthly gain/loss and performance reports, identifying trends and leading cross‑functional action plans to stabilize underperforming areas and accelerate sustainable growth.

Account Executive

Aramark Uniform Service
South Bend, IN
02.2021 - 08.2022
  • Led strategic coordination of new business transitions from sales, converting signed agreements into structured implementation roadmaps, clear ownership, and executive‑level timelines.
  • Partnered with senior leaders in Operations, Production, Service, and National Accounts to ensure installs were executed on time, on budget, and in alignment with enterprise standards.
  • Acted as the primary executive liaison for new client stakeholders during onboarding, safeguarding the customer experience and ensuring a seamless transition from incumbent providers.
  • Oversaw the technical and operational readiness of new sites, directing equipment installation, testing, and handover to position the account for long‑term success and scalable growth.

Earlier Career Experience

Earlier Career Experience
08.2020 - 02.2021

Rose through progressively larger hospitality and corporate dining roles with Holiday Inn and Aramark, moving from frontline support into full P&L ownership and multi-site leadership. Along the way, consistently turned underleveraged operations into reliable, revenue-generating business units through grit, disciplined execution, and a data-informed approach to service and cost control. Built and led resilient teams, elevated guest satisfaction, and earned repeated promotions by pairing hands-on work ethic with strategic thinking, operational rigor, and a relentless focus on delivering results.

Education

No Degree - Business Administration and Management

Kalamazoo Valley Community College
Kalamazoo, MI
05.1993

High School Diploma -

Edmonds Woodway High School
Edmonds, WA
06.1991

Skills

  • Strategic Planning
  • Regional Operations Leadership
  • Multi‑Unit Foodservice Operations
  • New Unit Openings
  • P&L Management
  • Enterprise Client Management
  • Key Account / National Accounts
  • Guest Experience Strategy
  • Operational Excellence
  • Vendor Management
  • Talent Development
  • Change Management

Certification

  • ServSafe
  • TIPS- Training for Intervention Procedures
  • Prima Web
  • Kronos
  • Global Field Financials
  • Clarity

Accomplishments

Selected to join enterprise retention task force supporting high-profile Aramark clients—including Michigan Medicine, General Motors, Volvo (NC), Travelers Insurance (CT), and Abbott Nutrition (OH)—providing on-site operational support that contributed to successful contract renewals.

Played a key role on Aramark’s New Business team, helping launch multiple multi‑million‑dollar cafés for Capital One in Virginia and six Herman Miller locations in Holland and Zeeland, MI, ensuring operational readiness and a strong opening guest experience.

Led concessions operations alongside hundreds of managers and employees at the Travelers Golf Championship in Connecticut over two consecutive years, delivering high-volume, high-visibility service under live event conditions.

Supported high-end executive catering events for Volvo in North Carolina and Mack Truck in Pennsylvania, reinforcing client relationships through flawless execution and premium hospitality.

Partnered with management teams to deliver three consecutive years of successful VIP hospitality for guests at DTE during the Detroit Auto Show, enhancing brand presence and guest satisfaction.

Recognized with the New Business Install Manager Spotlight – Above and Beyond award for exceptional performance in complex new business implementations and client support.

References

  • Beth Wolfe, General Manager for Aramark
  • Jason Hilliard, District Manager for Aramark
  • Mark Graham, Culinary Director for Kellogg's Global Growth Team

Personal Information

Title: Food Service Director

Timeline

Territory Manager

Vestis Uniform and Workplace Supplies
02.2021 - 08.2022

Account Executive

Aramark Uniform Service
02.2021 - 08.2022

Earlier Career Experience

Earlier Career Experience
08.2020 - 02.2021

No Degree - Business Administration and Management

Kalamazoo Valley Community College

High School Diploma -

Edmonds Woodway High School
Nicole Bronkema