NICOLE MATTHYSSEN

• Cultivate business partnerships to build lasting relationships with internal and external parties.
• Supervise creation of marketing materials and collateral.
• Market company at tradeshows, career fairs, and industry events.
• Interview and hire talented individuals to add value to construction, marketing, and BD teams.
• Expand personnel skill sets by mentoring team members, both individually and in groups.
• Analyze ITB and RFP submission data to track performance against goals, identified trends and areas for improvement in order to meet objectives, and win projects.
• Collaborate with project managers, subject matter experts, and other stakeholders in the development of proposals.
• Edit and proofread all documents prior to submission.
• Review requests for proposals to identify key requirements and develop strategies for responding effectively.
• Conduct post-award reviews of successful submissions to determine what worked best during the bidding process.
• Create engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
• Optimize posts for SEO purposes by researching relevant keywords and hashtags.
• Prepare monthly calendar to manage online content across multiple platforms.

• Hired to oversee the daily marketing efforts for the Division.
• Designed and executed the Division's marketing plan. Managing budgets and spends as needed.
• Key driver for specific marketing initiatives across 15 communities within four Maryland counties. Strategically driving traffic  to under-performing communities  resulting in  a 30% increase in annual sales. 
• Increased brand awareness and industry recognition  by serving on the NVBIA 2018 GALA committee and the MNCBIA Woman in Building Counsel.
• Regularly performed market research and advised  Division leadership on marketing trends and opportunities. 
• Served as a key driver and respected resource for implementation of new 'on trend' design concepts that appeal to today's savvy home buyer.
• Determine the needs and execute media buys from numerous marketing platforms. 
• Assist with sales leadership with Competitive Market Analysis reports to help identify positioning within the market.  
• Daily concentration on traffic-driving ideas and incentive programs. Ensuring marketing campaigns were effective and action oriented, provided positive brand exposure and remained on-going.
• Managed the  successful installation of 7 new model homes. Working daily with Superintendent, Decorators and numerous trade partners to ensure a clean on-time opening.
• Managed all Quick Move-In listings promoted on MRIS. Ensuring photography and messaging was fresh and resonated with both the Real Estate Professional and buyer.
• Networking with top producing Real Estate Professionals  throughout DC, MD and VA. Enhancing relationships resulting in successful repeat sales. 
• Implemented a  model budget to capture all costs relating to sales center design and conversion.  
• Successfully completed the design and execution of a 1700 sq. ft. Design Center in Rockville. Md.
• Respected mentor and leader to a 20  person sales team. Provided positive motivational feedback and support resulting in increased employee moral and performance. 
• Enhanced collateral quality, sales center and model home presentation. 

Oversee the daily marketing efforts for the division.

• Managed the design and execution of the division's marketing plan.
• Acted as the key driver for community specific marketing initiatives. Resulting in increased traffic and higher sales volume.
• Regularly performed market research and advised division leadership on market trends and opportunities.
• Determined the needs and executed media buys from numerous outlets.
• Managed the weekly execution of community specific signage, events, campaign messages, insured that they were action oriented, provided positive brand exposure and remained on-going.
• Managed the model start-up, sales center installation and conversion of 19 model homes with 12 sales centers.
• Achieved industry recognition as a  2015 NVBIA GALA award winner for superior model home presentation.
• Managed the Marketing budget by approving invoice amounts & coding.
• Diligently monitored the budget tracker. Performing a monthly budget analysis between actuals, planned & forecasted Marketing spending.
• Managed the Sales budget on a weekly basis by approving invoice amounts & coding field POs.
• Managed the Model budget on a monthly basis by approving field POs and preparing budget adjustment documents.
• Stepped in to assist with on-site sales in multiple communities. Rolling up my sleeves and pulling from my past experience to sell the remaining homes in close out communities.
• Proved to be a respected mentor and leader to the sales team. Engaging in positive roll play and increased employee moral.

Promoted to Director position to recruit, train and supervise up to 20 office and field staff employees.

• Fostered an environment in which homeowners were able to enjoy a high level of service and employees were motivated to deliver top performance.
• Managed front-end operations to ensure efficiency and quality control.
• Developed and integrated an automated scheduling software program providing accurate real-time tracking of each phase of the construction process.
• Utilization of this program resulted in 99% on-time delivery of all newly constructed homes in 2008.
• Reduced staff turnover by 65% in 2007, benchmarking a record-setting improvement in staff retention due to the success of employee- development and morale-building programs.
• Implemented new quality control process utilizing Excel spreadsheets which allowed for tracking deficiencies and providing feedback as to efficiency of subcontractors with regard to material waste and labor hours.
• Instrumental in developing "Team" program.
• Promoted effective communication between field and office members.
• Conducted weekly training seminars to keep staff current on all company and industry codes and specifications.
• Provided daily coaching and guidance to Production Manager.

Promoted to establish a department focusing on superior customer care resulting in increased income and revenue.

• Developed and implemented state of the art service order processing systems.
• Trained and mentored all company personnel on service standards and expectations.
• Developed an effective service "Customer Care" program allowing for the accurate tracking of customer service history.
• Introduced training programs that enhanced employee performance and helped build a motivated workforce.
• Resolved difficult issues regarding client complaints and other matters, providing proactive communication with customer via telephone, e-mail, or USPS.
• Worked closely with managers from other departments such as sales, on updating policies and procedures for client services.
• Managed database records, drafting status reports on budget and service benchmarks.
• Exemplified the second-to-none customer service delivery for which Mid-Atlantic Builders was nationally recognized as America's Best Builder in 2006.
• Resolved 88 open service orders in first 30 days. Managing unhappy homeowners and regaining confidence and satisfaction.

Promoted to Counselor position to attract buyers and meet or exceed sales quotas in designated new home communities.

• Nationally recognized for over 10 million dollars in New Home sales in 2002.
• Maintained 0% clerical error rate in 2001, 2002, 2003.
• Completed home contract by writing specifications; pricing changes; obtaining earnest money; following up on loan application and required documents.
• Conducting Pre-Construction meetings, Final Selection meetings and Closing Orientations.
• Maintained rapport with homeowner by communicating progress and resolving homeowner concerns.