Summary
Overview
Work History
Education
Websites
Timeline
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Nicole Cherie Jones

Summary

Dynamic leader, content strategist and multi-media producer with 15 years of experience across TV, digital, social, ecommerce, magazines and books. As a results-driven creative, I know how to operate the levers of social, video, and commerce to engage audiences and drive toward revenue goals.

Overview

16
16
years of professional experience

Work History

Head of Digital Content/Supervising Producer

Rachael Ray Show
New York, NY
08.2016 - 06.2023
  • Developed, executed, and managed content strategy for the "Rachael" show's digital and social media platforms, driving consistent increases in SEO traffic, video views, affiliate revenue and integrated marketing revenue.
  • Managed team of in-house writers/editors, video producers/editors and social media staff. Revamped digital department's processes and systems to streamline workflow and maximize efficiency.
  • Collaborated with show producers and cross-functional teams within CBS/Paramount, including marketing, sales, legal, dev and design to align on content goals and UX.
  • Served as executive producer on digital-only YouTube test pilot video series. (conception, talent acquisition, script writing, direction on-set, post-production and 360 launch plan).
  • Lead all aspects of live streaming broadcasts on social platforms.
  • Relaunched new RachaelRayShow.com. Redesigned and implemented successful email marketing program.

Senior Content Studio Editor & Producer

Tasting Table
New York, NY
05.2015 - 05.2016
  • Built/managed Tasting Table's Content Studio, which generated over $7 million in revenue in the first year. Executed successful cross-platform campaigns for a wide range of clients including Samsung, Kenmore, BMW, Michael Kors, Shinola, Swiss Air, Ikea, Crate and Barrel, Pepcid and Toll House.

Food Network Editorial Lead for Snapchat Discover

Scripps Networks Interactive
New York, NY
01.2015 - 05.2015
  • Launched Food Network's Snapchat Discover channel. Curated and re-packaged archive Food Network content for daily Snapchat Discover editions, while strategizing long-lead edit calendar for sales.

Freelance Writer, Editor & Consultant

Various Clients
New York, NY
05.2014 - 12.2014
  • Regularly contributed to Food Network, Self, Shape, Women's Health, Health, Serious Eats, Men's Fitness + more (digital and print)
  • Contracted by The Halo Group to develop recipe content for premium refrigerator brand Liebherr
  • Contracted by 24 Hour Fitness to oversee production of food/nutrition-related content for their digital magazine launch
  • Interviewed "locals" on the street to get insider tips on eating, drinking, shopping, etc for monthly column in print publication Front Desk NY

Ecommerce Content Editor

Rodale
New York, NY
10.2012 - 04.2014
  • Helped craft and refine brand voice and content strategy as part of the launch team for eco-luxury ecommerce site Rodale's. Coordinated with merchandising to generate content plans around new or best-selling items and/or seasonal trends.

Food Editorial Department

Every Day with Rachael Ray Magazine
New York, NY
02.2008 - 10.2012
  • Associate Food Editor (2011-2012)
  • Assistant Food Editor (2010-2011)
  • Editorial Assistant (2008-2010)
  • Honed my reporting, content packaging and top-editing skills in food, cooking, trends, product testing, pets, health, sustainability, personal finance, psychology, and consumer technology; maintained a huge roster of experts
  • Sourced, assigned and managed freelance writers
  • Managed recipe workflow, helped refine recipes by providing feedback at test kitchen tastings and edited recipes
  • Briefed food and prop stylists and participated in art direction on photo shoots

Freelance Research Assistant

Danica McKellar, actress and author
10.2007 - 12.2011
  • Generated leads, conducted interviews; produced quotes from teen girls and profiles of successful women for Danica's NY Times best-selling books (Math Doesn't Suck, Kiss My Math and Hot X)

Education

Bachelor of Arts - Economics, with a minor in French

DePauw University
Greencastle, IN

Certificate - Summer Publishing Institute

New York University
New York, NY

Timeline

Head of Digital Content/Supervising Producer

Rachael Ray Show
08.2016 - 06.2023

Senior Content Studio Editor & Producer

Tasting Table
05.2015 - 05.2016

Food Network Editorial Lead for Snapchat Discover

Scripps Networks Interactive
01.2015 - 05.2015

Freelance Writer, Editor & Consultant

Various Clients
05.2014 - 12.2014

Ecommerce Content Editor

Rodale
10.2012 - 04.2014

Food Editorial Department

Every Day with Rachael Ray Magazine
02.2008 - 10.2012

Freelance Research Assistant

Danica McKellar, actress and author
10.2007 - 12.2011

Bachelor of Arts - Economics, with a minor in French

DePauw University

Certificate - Summer Publishing Institute

New York University

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