Nicole Fulep
St. Petersburg,FL
Overview
10
10
years of professional experience
Work History
Manager, National Accounts - ECommerce
Constellation Brands
St. Petersburg, FL
07.2024 - Current
- Lead eCommerce strategy across national retailers and marketplaces including: Walmart, Target, Sams Club, Walgreens, HyVee, Meijer, Caseys, DoorDash & Instacart
- Develope and execute omnichannel programs with internal and external partners
- Build and manage retailer and distributor relationships to drive digital growth
- Collaborate cross-functionally to identify category and portfolio opportunities
- Oversee retail media budgets and track ROI to support sales goals
- Improve product discoverability through SEO and content optimization
- Support scalable eCommerce models and new digital opportunities
Manager, National Accounts- Large Format
Duvel USA
St. Petersburg, FL
07.2020 - 06.2024
- Manage top National Account Large Format Chains such as: Walmart, Kroger, Target, Sams Club, Publix, Jewel Osco, and Giant Eagle
- Spearhead eCommerce platform creation fostering cross-department collaboration, and driving revenue growth through accelerating eCommerce growth
- Manage Item 360 for Walmart-Content Score 95% and above
- Grew in Kroger Div 615 by scheduling performance reviews with RCM every 6 weeks
- Proficient with working with InMar, Walmart Connect, and BYBE Circle
Manager, National Accounts- On/Off Premise
Brooklyn Brewery
Brooklyn, NY
01.2019 - 07.2020
- Managed top National Accounts such as BWW, Old Chicago, Delta Airlines, Progressive Field, Publix, Binny's Bev Depot, Walgreens, Winking Lizard, and many more on/off-premise accounts.
- Grew Meijer business by +480% or +2,381 CEs (YTD 5.31.20) by presenting data driven opportunity gaps and profit potential, using VIP, Armadillo, and IRI
- Grew BWW by +244% or 2,081 CEs in 2019 by selling in permanent draft lines to 17 high volume locations in NY and CT
Area Sales Manager
21st Amendment Brewery
San Francisco, CA
05.2016 - 12.2018
- Grew volume at Fuhrer Dist by +62% and Heidelberg Dist by +29% in 2017 by developing programs for local chains and key accounts across on and off premise channels
- Enhanced distributor relationships by sending monthly recaps to wholesalers with volume and distribution performance to ABP goal
- Significantly decreased out of code beer in warehouses, saving thousands in budgeting by managing inventory including: forecasting, ordering, and quality control
- Identified training opportunities on ride withs to improve selling skills
High End Sales Rep
Anheuser-Busch InBev
Sarasota, FL
04.2015 - 05.2016
- Identified opportunities with non-buy accounts to increase market share in Sarasota and Ft Myers
- Recognized out of thirty team members to present best practice for my menu optimization program, food pairings, and retailer staff training
- Partnered with wholesalers to increase distribution and volume on and off premise
- Won first place of thirty team members to sell in 22 Stella Artois Nova Countertop Draft System to high end accounts to increase Stella draft sales
Education
Bachelor of Science - Marketing
University of South Florida
Tampa, FL05.2012
Skills
- Cross-Functional Collaboration
- Relationship Building
- eCommerce Strategy
- Omnichannel Marketing
- Digital Shelf Optimization
- 3rd Party Marketplaces
- Consumer Insights
- National Accounts-Large Format Chains
Timeline
Manager, National Accounts - ECommerce
Constellation Brands
07.2024 - Current
Manager, National Accounts- Large Format
Duvel USA
07.2020 - 06.2024
Manager, National Accounts- On/Off Premise
Brooklyn Brewery
01.2019 - 07.2020
Area Sales Manager
21st Amendment Brewery
05.2016 - 12.2018
High End Sales Rep
Anheuser-Busch InBev
04.2015 - 05.2016
Bachelor of Science - Marketing
University of South Florida
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