Nicole Lawrence
Project Leader | Brand Builder | Product Manager | Innovator
Teaneck,NJ
Summary
Talented innovative leader with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. A U.S. Inventor, with a patent for a promotional design product. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
20
20
years of professional experience
Work History
Sr Product Manager
MAX
New York, NY
01.2020 - Current
- Customer experience learning and development manager handling development of learning evaluations from end-to-end, creating tools, deliverables, and assessments necessary to certify Customer Experience Agents in knowledge, skills, and competency checks
- Cross-trained over 1000 existing and new employees to maximize team agility and performance
- Managed cross-functional teams across departments, including engineering, marketing, and sales.
- Created processes and procedures that ensure high quality products are delivered on time.
- Communicated progress updates at regular intervals with senior leadership.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
Marketing Associate/Manager/Sr. Manager
HBO/HBO Max
New York
01.2010 - 01.2020
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Experienced in analyzing marketing and sales data
- Managed workflow between staff, coordinating documents, planning, and creative material distribution
- Responsible for branding strategy, new product development, and acquisition/retention programs with $3M budget
- Recommended policy changes to improve marketing tactics and strategies.
- Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Analyzed market trends to identify potential opportunities for growth.
- Managed workflow between staff, coordinating documents and creative material distribution
- Worked with graphic designers and writers to establish theme and tone for content
- Managed creation of marketing materials, collateral and sales support tools.
- Developed social media marketing strategies to help brand company and increase sales.
- Researched emerging technologies in digital marketing space.
- Generated ideas to increase sales through creative promotions.
- Collaborated with internal teams on product launches and advertising strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
- Produced HBO's top-viewed B2B Sales Training Site
- Realized 48% increase in branded merchandise sales to call center reps that drove point-of-sale engagement
- Developed award-winning influencer kits to engage key industry executives.
Education
Bachelor of Science - Political Science and Public Relations
Howard University
Skills
- Campaign Management
- Research and Trend Analysis
- Brand Building
- Product Vision and Strategy
- Critical Thinking
- Project Management
- Digital Marketing
- Responsive Design Approaches
- Cross Functional Leadership
- Product Packaging
- Strong Problem Solver
Accomplishments
Packaging Industry Awards
Game of Thrones, Boardwalk Empire, Watchmen The Knick, Strike Back Influencer Kits
Creativity International Awards
Print and Packaging – Cinemax Anniversary mailer
CTAM Mark Award
HBO/Cinemax Connections Sales Site
Timeline
Sr Product Manager
MAX
01.2020 - Current
Marketing Associate/Manager/Sr. Manager
HBO/HBO Max
01.2010 - 01.2020
Bachelor of Science - Political Science and Public Relations
Howard University
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