Summary
Overview
Work History
Education
Skills
Languages
Volunteerism
Timeline
Nicole M. Gotthold

Nicole M. Gotthold

Marketing Professional & Relationship Manager
Marion,Massachusetts

Summary

Marketing communications professional with successful track record in staff leadership and management, channel marketing strategy, relationship management, social media marketing, project management, and marketing communications strategy implementation.

Overview

20
20
years of professional experience
10
10

Years of experience in social media content development

10
10

Years of channel marketing

2
2

Years experience and training in transformational coaching

7
7
years of post-secondary education

Work History

Founder, Marketing Strategist

Maven Bloom Marketing
Bergen, The Netherlands & Marion, MA, United States
01.2018 - Current
  • Work with clients to develop and launch new branding and marketing initiatives.
  • Develop naming, visual branding, website and online communications strategies and content.
  • Conduct target market research to identify industry competition and advantageous trends.
  • Establish, initiate and optimize business development strategies based on company targets, product/service specifications, market data and budget factors.
  • Work with clients to define and manage project milestones.

Strategic Account Manager

PartnerDemand, The Channel Company
Newport Beach & Remote, CA
02.2015 - 07.2016
  • Implemented new partner marketing enablement program growing revenue over $1 million dollars in the first year.
  • Developed and maintained relationships with managed partners, providing solution providers insight into the challenges and needs of their key partner relationships.
  • Worked with solution providers to develop enablement programs for their managed channel partners.
  • Built trust and credibility between best of breed tech solution providers and their managed partners.
  • Implemented strategic, effective marketing campaigns with demonstrated ROI.
  • Established quarterly implementation plans driving partner engagement of digital marketing campaigns at scale.
  • Leveraged data analysis to course correct campaigns, and ensure successful digital marketing campaigns quarter over quarter.

Digital Content Manager

Global Partner Marketing, EMC Corp
Remote, MA
06.2011 - 01.2015
  • Developed and executed partner related social media and online presence strategies.
  • Tracked, reported, and managed performance of all social media and online presence platforms.
  • Curated all global social media and online presence platforms directed at Velocity Solutions Providers including Global Channel Twitter account, 21cIT.com, EMC Community Partner Network, EMC One, and EMC.com Partner page.
  • Curated Partner blog, Channel Crossroads.
  • Worked with subject matter experts to develop communications plans for new product announcements, campaigns, educational seminars, and sales trainings for EMC Solution Providers.
  • Managed and distributed global partner newsletter monthly.

Walk Manager/Income Development

American Cancer Society
Warwick, RI
08.2008 - 03.2011
  • Managed the Making Strides Against Breast Cancer Walk (raising $900,000 - $1 million, and with 15,000 attendees annually).
  • Hired, trained, and managed 5-7 recruitment staff annually.
  • Managed and promoted online fundraising and social marketing strategies utilizing Convio, Facebook, and Twitter.
  • Developed and managed relationships with all corporate sponsors, team leaders, elite fundraisers, and walk participants including contract negotiation.
  • Motivated and coached peers responsible for growing returning teams.

Client Manager/Marketing Communications Specialist

Im-aj Communications
Providence, RI
07.2006 - 08.2008
  • Managed portfolio of clients for full-service marketing communications agency.
  • Developed, implemented and analyzed marketing communications strategies and communications plans.
  • Developed, implemented and analyzed strategic media purchases and negotiated contracts with television, radio, print and billboard media outlets.
  • Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
  • Collaborated on invoicing accuracy for applicable products, services, software and logistics.

Marketing Specialist

Electronic Systems, ESI
Virginia Beach, VA.
09.2004 - 01.2006
  • Implemented marketing communications plan for all vertical and geographical markets.
  • Wrote, co-edited and published internal employee newsletter.
  • Managed offline and digital lead generation tactics.
  • Developed and maintained relationships with multiple technology channel vendors.
  • Assisted with bid responses for commercial and government requests for proposals.

Community Manager

American Cancer Society
Framingham, MA
01.2002 - 09.2004
  • Recruited and trained volunteer committees to plan, develop and implement fundraising events for the American Cancer Society.
  • Developed relationships with community leaders and sponsors to promote Relay For Life events.
  • Worked with and coached volunteers to maintain national Relay For Life branding, ceremonial and fundraising standards.
  • Streamlined event operations by communicating efficiently with volunteers, keeping meticulous records, budget management and internal peer collaboration.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for Relay For Life events and sponsorship.
  • Trained and enthusiastically coached volunteer committees to plan and execute Relay For Life events.

Promotional Manager- Seasonal, Summers

Ben & Jerry's Ice Cream
Boston & New York, United States
05.2001 - 08.2002
  • Managed day-to-day functions of promotional product truck for events throughout New York, New Jersey and Boston.
  • Collaborated with marketing staff to execute marketing objectives at each event.
  • Worked closely with product development teams to deliver actionable market research analytics on promotional flavors.
  • Collected performance data on each promotion to better plan future events.
  • Managed and replenished truck inventory weekly.
  • Managed relationships with each event point of contact to coordinate truck attendance.
  • Safely and timely operated box truck throughout rural and city streets to attend events on time.

Education

Master of Science - Education and Distance Education

University of Phoenix, Online
01.2003 - 03.2005

3.8 GPA

Bachelor of Arts - Communications, Marketing

Bridgewater State College, Bridgewater
09.1996 - 05.2001
  • Elected Captain and President of Women's Rugby
  • Member of Women's Cheerleading

Skills

  • Marketing communications strategy
  • Brand management and development
  • IT channel marketing
  • Social media marketing
  • Client relationship development
  • Project management
  • Event management
  • Corporate training
  • Public speaking
  • Relationship building
  • Coaching
  • Team building

Languages

Dutch
Limited Working

Volunteerism

Served as Vice President, Communications, September 2016 - March 2020.

  • Served on the Parents' Association Board in various roles from 2016 - 2020.
  • Worked with the school administration, parents, and school community to support and organize initiatives that enhanced the wellbeing of European School, Bergen students.
  • Met with school administration and parents regularly as parent liaison ensuring parents concerns and questions were heard and addressed.
  • As communications chair in 2016, managed, created, and implemented new mobile- adaptive website, online store, online membership, parent blog, online registration, event calendar, online invitation process, and strategic, targeted email communications process.
  • Developed online analytics and reporting tools which informed strategic board decisions.
  • Managed day-to-day incoming parent interactions and questions and online store fulfillment.
  • Negotiated contracts with vendors for online store and event purchases.
  • Utilized new data to develop strategic, data- driven communications with parents.
  • As membership chair in 2017- 2020, increased self-selected membership from 40% to 80% of parents within 2 years.
  • As events chair in 2019, managed more than 20 parent engagement events including Euromarkt raising a record €10,000.
  • As Vice President in 2019-2020, architected and helped implement enhanced after school activity activities offering more than 30 classes for more than 100 students weekly.

Timeline

Founder, Marketing Strategist - Maven Bloom Marketing
01.2018 - Current
Strategic Account Manager - PartnerDemand, The Channel Company
02.2015 - 07.2016
Digital Content Manager - Global Partner Marketing, EMC Corp
06.2011 - 01.2015
Walk Manager/Income Development - American Cancer Society
08.2008 - 03.2011
Client Manager/Marketing Communications Specialist - Im-aj Communications
07.2006 - 08.2008
Marketing Specialist - Electronic Systems, ESI
09.2004 - 01.2006
University of Phoenix - Master of Science, Education and Distance Education
01.2003 - 03.2005
Community Manager - American Cancer Society
01.2002 - 09.2004
Promotional Manager- Seasonal, Summers - Ben & Jerry's Ice Cream
05.2001 - 08.2002
Bridgewater State College - Bachelor of Arts, Communications, Marketing
09.1996 - 05.2001

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Nicole M. GottholdMarketing Professional & Relationship Manager