Nicolette Anello
Prior Lake,MN
Summary
Accomplished Marketing Executive with many years of experience crafting targeted marketing strategies and orchestrating impactful campaigns. Demonstrated talents for digital marketing and brand management. Confident and decisive when determining direction, building marketing plans, and delivering presentations. Insightful with in-depth industry experience and continual efforts to remain updated on the latest industry innovations.
Overview
11
11
years of professional experience
Work History
Social Media and Marketing Executive
Pretty Simple LLC
Lakeville, MN
08.2022 - Current
- Communicating with retailers on all platforms including Faire, Facebook, Instagram, TikTok, and email.
- Operate our Shopify by designing layouts, creating new product listings, product collections, etc.
- Manage all social media platforms including Instagram, Facebook, TikTok, and Pinterest.
- Create graphics for our socials, app, and website that speak to our branding.
- Create personalized SMS marketing.
- Create a monthly social media and marketing plan to keep our socials appealing and relevant.
- Photograph of products.
- Exhibited at a variety of trade shows including MAGIC in Las Vegas and Nashville, Northstar and Minneapolis Mart in Minnesota, both the Boutique Hub Summit and Dallas Apparel & Accessories Market in Dallas, and Array in Flordia.
- Attended Sourcing and assist with buying for the upcoming seasons.
- Manage collaborations with other brands such as Beyond Type 1.
- Taken part in design and product development.
Brand Ambassador
12th Tribe
Los Angeles, CA
06.2019 - 09.2023
- Market the brand’s products they sell via social media by posting new arrivals, clothing hauls, etc.
- Style their clothing, share insights, as well as share brand information.
- Provide insight on trends and marketing strategies.
Care Team Specialist
Evereve
Eden Prairie, MN
07.2022 - 08.2022
- Providing support in different areas of Evereve including the website, Trendsend, and store support.
- Responsibilities included processing online returns, fulfilling customer tickets, tracking information, reward information, and taking customer phone calls to resolve internal and external customer issues or questions.
- Support transactions, inventory, and merchandise details by working closely with the stores and warehouse teams.
Retail Visual Merchandiser
Evereve
Eden Prairie, MN
06.2022 - 08.2022
- Execute weekly and monthly merchandising tasks while implementing visual strategies to drive top line sales.
- Create brand consistency and improve the overall customer experience.
- Replenishing and restocking the styling floor and driving focus on outfitting and floorset integrity.
- Implementing a well merchandised, visually engaging, brand appropriate store environment.
- Responsible for visual installations, monthly floorsets, window and mannequin updates, promotional setups, and in-store marketing updates.
Fashion Stylist
Evereve
Eden Prairie, MN
03.2022 - 06.2022
- Styling the shoppers and creating a positive shopping experience for them during their visit.
- Take part in the store floor sets, update the window displays to promote items, and have assist in Trendsend styling/packaging.
- Support training new stylists on new products and information regarding Celerant.
- Build connections and strong relationships with the customers by styling them in items they feel confident and happy in, ultimately gaining their trust.
- Continue to surpass the monthly sales goals of $40,000.
Social Media Marketing Intern
MH Style Consulting/MH Event Consulting/Branding by MH
Eden Prairie, MN
06.2021 - 08.2021
- Assist in planning and executing social media and marketing campaigns and photoshoots
- Manage market research, analytics tracking, and website involvement including SEO
- Manage and create content and graphics for all social media accounts and platforms including Facebook/Instagram/Twitter/Pinterest
- Interact on all social media platforms
Server
Legends Golf Club
Prior Lake, MN
05.2017 - 08.2020
- Serve the customers and provide a positive experience for them
- Help take care of their other needs during the guests visit
- Serve events and holidays
Hostess
Legends Golf Club
Prior Lake, MN
05.2017 - 08.2020
- First impression for the guests in the restaurant
- In charge of greeting, seating, and making the tables and parties feel comfortable during their visit
- Manage reservations and floor plan
Outside Service
Legends Golf Club
Prior Lake, MN
05.2017 - 09.2018
- Provide customer service for the golfers.
- Set up the guest’s golf carts before their round of golf.
- Wash their clubs and golf carts when they are finished.
- Assisted in managing tournaments by making sure everything operated smoothing.
Retail Sales Associate
Pink Door Boutique
Lakeville, MN
05.2018 - 08.2018
- Greet customers in a welcoming manner while assisting them with any needed help throughout their shopping experience
- Assist with styling
- Keep the inventory stocked, organized, and appealing to the customers
- Provide excellent customer service
- Assist with store management
Hostess
Chianti Grill
Burnsville, MN
12.2015 - 01.2017
- First impression for the guests in the restaurant.
- In charge of greeting, seating, and making the tables and parties feel comfortable during their visit.
- Manage reservations and floor plan.
Nanny
Family Nanny
Rosemount, MN
06.2014 - 08.2015
- Provide care for the children and watched over them while their parents were at work Monday - Friday.
Education
Bachelor of Arts - Fashion Merchandising / Business Administrations
University of St. Thomas
St. Paul Minnesota01-2021
Skills
- Social Media Marketing
- Content Creation
- E-Commerce Strategy
- Graphic Design
- SEO Optimization
- Microsoft Office
- Photoshop/Illustrator
- Photography/Editing
- Trend Boards
- Communication and Organizational Skills
- Problem Solver
- Self-Motivated
- Adaptable
- Project Management
- Sales & Marketing
- Visual Merchandising
- Website Merchandising
Accomplishments
- Fall 2020 and Spring 2021 Dean’s List
Timeline
Social Media and Marketing Executive
Pretty Simple LLC
08.2022 - Current
Care Team Specialist
Evereve
07.2022 - 08.2022
Retail Visual Merchandiser
Evereve
06.2022 - 08.2022
Fashion Stylist
Evereve
03.2022 - 06.2022
Social Media Marketing Intern
MH Style Consulting/MH Event Consulting/Branding by MH
06.2021 - 08.2021
Brand Ambassador
12th Tribe
06.2019 - 09.2023
Retail Sales Associate
Pink Door Boutique
05.2018 - 08.2018
Server
Legends Golf Club
05.2017 - 08.2020
Outside Service
Legends Golf Club
05.2017 - 09.2018
Hostess
Legends Golf Club
05.2017 - 08.2020
Hostess
Chianti Grill
12.2015 - 01.2017
Nanny
Family Nanny
06.2014 - 08.2015
Bachelor of Arts - Fashion Merchandising / Business Administrations
University of St. Thomas
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