Nicolette Martinez
Washington,DC
Summary
Versatile and results-driven with expertise in all facets of operations, logistics, change management, and strategic planning. Specialization in marketing and operations initiatives. Proficient in creating innovative strategies that enhance productivity and profitability. Demonstrated success in improving customer experience, ensuring satisfaction, retention, and referrals, while also maintaining employee satisfaction. Well-versed in brand storytelling and fostering engagement. A skilled communicator and advocate for high-performing, cross-functional teams.
Overview
12
12
years of professional experience
Work History
Senior Manager of Driver Operations
T-Mobile
Bethesda, MD
11.2021 - Current
- Directed team of 13 during T-Mobile acquisition, ensuring cultural integrity and operational efficiency.
- Oversaw growth strategy, increasing customer base by 230% through marketing, forecasting, and shipping management.
- Managed fleet of 100k+ devices, including procurement, testing, hardware/software management, and data oversight.
- Established growth targets while managing expenses and determining key performance indicators (KPIs).
Director of Driver Growth
Octopus Interactive
11.2018 - 11.2021
- Achieved 900% business growth in two years through digital marketing and strategic partnerships.
- Oversaw logistics for 30,000 devices, including procurement and shipping operations.
- Managed a team of 5 associates focused on shipping and tablet operations optimization.
Associate Director
Milestone Internet Marketing
Chevy Chase, MD
02.2018 - 10.2018
- Grew business by $15M while managing $21M in advertising expenditures.
- Directed digital marketing strategy for $16M enterprise portfolio to enhance visibility.
- Led a team of 9 in account management, focusing on digital marketing and SEO initiatives.
Customer Success Team Lead
Milestone Internet Marketing
Chevy Chase, MD
09.2017 - 02.2018
- Optimized $7.5M in ad spend, increasing team capacity by 38% and retention by 30%.
- Managed a team of 8 to drive strategic marketing improvements for client success.
- Implemented marketing strategies that enhanced client results through targeted optimizations.
Senior Digital Account Manager
Milesone Internet Marketing
Chevy Chase, MD
10.2015 - 09.2017
- Oversaw $5M in ad spend for two major clients, successfully renewing and expanding contracts each year.
- Increased overall book of business by 2.1M through launching 4 new marketing channels, developing partnerships, and implementing trainings and collateral.
- Improve internal processes and procedures to boost marketing tactics, implementation, and reporting across the agency.
Paid Marketing Manager
Contactually
Washington, DC
04.2015 - 09.2015
- Developed and expanded the target audience and qualified sale cycle through research and testing, ultimately slashing acquisition costs by 80%.
- Expanded the marketing mix to include 15 channels for qualified lead generation, up from three.
Web Marketing Analyst
Oracle
Chevy Chase, MD
03.2014 - 04.2015
- Developed and implemented marketing strategies for 60 hospitality clients in my portfolio.
- Designed scalable marketing plan for 45 Hyatt properties, including comprehensive internal trainings.
- Expanded agency's marketing channels, conducted research and testing, developed training materials and sales collateral, resulting in a $4M increase in business.
Marketing & Store Manager
Slaters Market
Alexandria, VA
12.2012 - 03.2014
- Led a 5-member store team, implementing processes and guidelines for efficient store operations, encompassing training, customer service, inventory management, and purchasing.
- Established and deployed a strategic online and offline marketing campaign to boost store traffic.
- Oversaw vendors and distributor partnerships to ensure the acquisition of the most relevant and inventive products, resulting in increased sales.
Education
Bachelor of Science - Psychology
Deakin University
Melbourne, Australia12.2012
Skills
- Multi-Channel Integrated Marketing
- Strategy Development & Execution
- Customer Experience & Success
- Cross-Functional Team Leadership
- Digital Marketing Expertise (Google AdWords, Google Analytic, YouTube, Meta, Amazon (SPA), Bing, Yelp)
- Data Analytics / KPIs / Performance
- Sourcing / Procurement / Logistics
- Supervision / Training / Coaching
Affiliations
Depths Of The Human Condition - 2024 - current
Write and publish emotionally resonant content on self-awareness, healing, and spiritual growth through a personal blog.
The Ladies Table - 2016 -2018
Built a community of over 700 women in 7 locations and 4 countries; created programming and materials for in-person wellness discussions and online connection.
Pass Those Notes - 2012 - 2014
Founded a course note marketplace at Deakin University, generating $35k annually in sales through email marketing.
Timeline
Senior Manager of Driver Operations
T-Mobile
11.2021 - Current
Director of Driver Growth
Octopus Interactive
11.2018 - 11.2021
Associate Director
Milestone Internet Marketing
02.2018 - 10.2018
Customer Success Team Lead
Milestone Internet Marketing
09.2017 - 02.2018
Senior Digital Account Manager
Milesone Internet Marketing
10.2015 - 09.2017
Paid Marketing Manager
Contactually
04.2015 - 09.2015
Web Marketing Analyst
Oracle
03.2014 - 04.2015
Marketing & Store Manager
Slaters Market
12.2012 - 03.2014
Bachelor of Science - Psychology
Deakin University
Similar Profiles
DeShawn MurphyDeShawn Murphy
Account Expert at T-MobileAccount Expert at T-Mobile
Basem ShadadBasem Shadad
Mobile Expert at T-MobileMobile Expert at T-Mobile
Heather BradleyHeather Bradley
Sr. SDET at T-MobileSr. SDET at T-Mobile
Michael SedenoMichael Sedeno
Lead Retail Sales Associate at T-MobileLead Retail Sales Associate at T-Mobile
Sabrina JacobsSabrina Jacobs
General Utility Worker at Aramark Food and BeverageGeneral Utility Worker at Aramark Food and Beverage