Feedonomics
Nicolette Caruso
Braintree,MA
Summary
Dedicated marketing leader with 5+ years of experience delivering targeted paid campaigns, engaging content, and desired results based on established and innovative strategies. Operates with a performance-driven and collaborative mindset. Detail-oriented, data-driven, and adaptable.
Overview
5
5
years of professional experience
Work History
E-Commerce Marketing Manager
Ubiquity Commerce
01.2023 - Current
- Launch and scale multiple new brands on Amazon, leveraging targeted PPC campaigns to drive sales growth and increase brand awareness
- Mastered Target PPC platforms, including Citrus and Roundel, to drive a 50% increase in revenue for a baby brand through strategic placement and keyword targeting
- Conduct ongoing PPC optimizations and implement strategies across 10+ Amazon businesses with annual revenues ranging from $50K to $10M, driving increased ROAS and sustained product growth
- Audited and signed two 8-figure clients by identifying growth opportunities and presenting strategic insights to brands, contributing an additional $3M in annual revenue to our team
- Assist in developing and executing paid social launch strategies, such as conversion tracking setup, initial campaign structure, and audience creation
- Attend tradeshows to support business development efforts and grow clientele
- Leverage ZoomInfo to source high-quality leads, supporting agency growth initiatives
Senior E-Commerce Specialist
829 Studios
08.2023 - 01.2024
- Maintained and executed all responsibilities from the E-Commerce Specialist position at a high level
- Managed $780k in Instacart ad spend for a large CPG client's yearly campaign, resulting in a 240% increase in campaign revenue YoY
- Collaborated with the E-Commerce Director to develop internal resources and approaches for efficient department processes
- Provided additional support to team members, acting as a valuable strategic resource to help grow accounts
E-commerce Specialist
829 Studios
11.2021 - 07.2023
- Launched, monitored, and evaluated marketing campaigns, continuously optimizing to maximize ROI and align with client KPIs
- Independently managed a portfolio of 5-7 clients spanning the Beauty, Food & Beverage, Health & Fitness, and Fashion industries, on platforms such as Google, Meta, Amazon, TikTok, Linkedin, and Bing
Digital Ads Specialist
SocialMadeSimple
12.2020 - 10.2021
- Managed multiple projects focusing on developing, implementing, and optimizing Meta advertising campaigns for multiple franchises, medical practices, and various e-commerce businesses
- Produced client performance reports, guided strategic discussions, and designed ad creatives aligned with brand guidelines and KPIs
- Leveraged a combination of reach, conversion, and lead generation campaigns across 400+ Meta Ad accounts
- Led an advertising pilot program that resulted in profitable contracts with three franchise clients, each operating 5 to 85 locations
Content Lead
SocialMadeSimple
01.2020 - 11.2020
- Managed a team of Content Specialists & fulfilled curation/scheduling for 100+ client accounts
- Reviewed, edited, and provided creative feedback for all content generated by the Content Specialist team (averaging approximately 450 posts weekly), while effectively delegating workloads
- Executed organic social media strategy with fellow Content Leads on high-tier franchise accounts, assisting in branding and increasing organic engagement by 30%
Content Specialist
SocialMadeSimple
07.2019 - 12.2019
- Managed monthly social media content scheduling for over 250 clients on the company platform
- Curated approximately 150 posts per week for clients across various industries, including sports, fitness, healthcare, food, real estate, and insurance
- Developed custom creative using Canva to create cohesive branding for clients
- Created custom content for agency social media pages to enhance brand presence and engagement
Education
Bachelor of Arts - Public Relations & Advertising
DePaul University
Chicago, IL06-2019
Skills
Digital Marketing Strategy
Search Engine Marketing
Paid Social Advertising
Content Creation
Amazon SEO
Project Management
Data Analysis & Reporting
Omni Channel Strategy
Software
Helium10
Skai
Intentwise
Microsoft Suite
Google Analytics
ZoomInfo
Amazon Seller and Vendor Central
Amazon Ad Console
Click-Up
Target Ads (Citrus & Roundel)
Google Ads
Meta Business Suite
Instacart
Shopify
Google Merchant Center
Google Looker Studio
Timeline
Senior E-Commerce Specialist
829 Studios
08.2023 - 01.2024
E-Commerce Marketing Manager
Ubiquity Commerce
01.2023 - Current
E-commerce Specialist
829 Studios
11.2021 - 07.2023
Digital Ads Specialist
SocialMadeSimple
12.2020 - 10.2021
Content Lead
SocialMadeSimple
01.2020 - 11.2020
Content Specialist
SocialMadeSimple
07.2019 - 12.2019
Bachelor of Arts - Public Relations & Advertising
DePaul University
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