
Business analytics professional with an MS in Business Analytics and over three years of experience in data reporting and performance analysis. Proven track record in optimizing marketing investments through detailed campaign performance analysis and budget management. Skilled in developing actionable recommendations and coordinating cross-functional initiatives with expertise in Excel and data visualization.
• Analyze campaign performance and spending to identify trends and opportunities for improvement
• Track CPA, ROAS, CPM and conversion rates to evaluate campaign performance
• Build reporting in Excel, Google Sheets and Looker to support business decisions
• Review data from multiple sources to identify discrepancies and improve reporting accuracy
• Use performance data to make recommendations on budgets and campaign strategy
• Work with clients and internal teams to resolve issues and support business initiatives
• Manage multiple projects while meeting deadlines and business goals
• Supported campaign planning and budgeting across multiple client accounts
• Analyzed performance data to identify trends and guide media decisions
• Assisted with forecasting and campaign optimization
• Maintained reports and spreadsheets to track spending and performance
• Conducted market research to support business recommendations
• Worked with clients and vendors to ensure campaigns were executed accurately
• Managed client projects from planning through execution while working within assigned budgets
• Outsourced project work to freelancers and vendors based on project needs and budget
• Coordinated timelines and deliverables to ensure projects were completed on schedule