Nicole Vander Kolk
Jacksonville Beach,FL
Summary
Accomplished marketing professional with success in developing and executing comprehensive marketing strategies within the credit union industry. Adept in digital marketing, branding, vendor relationships, design, and community engagement. Recognized for delivering exceptional results and driving organizational growth.
Overview
9
9
years of professional experience
Work History
Director of Marketing
121 Financial Credit Union
02.2023 - Current
- Identify and capitalize on new market opportunities by conducting market research and analyzing industry trends
- Manage the education and business development marketing team, driving significant membership growth and leading impactful community-wide financial education initiatives
- Develop and execute comprehensive marketing plans and strategies to achieve the credit union's membership growth goals
- Manage and coordinate all marketing merger efforts to ensure seamless integration and alignment with both organizational strategies.
- Collaborate with cross-functional teams to develop, implement, and manage integrated marketing campaigns and initiatives that align with the credit union's strategic goals and drive member acquisition and retention
- Direct all sponsorships and vendors; coordinated 50+ successful in-person events in 2022
- Notable partnerships included the Jacksonville Jumbo Shrimp's 121 Financial Ballpark, Greater Jacksonville Kingfish Tournament, Boys and Girls Clubs of Northeast Florida, Sulzbacher, Kicks 4 Kids, Ronald McDonald House, and JASMYN.
Marketing Manager
121 Financial Credit Union
09.2021 - 02.2023
- Developed and executed comprehensive marketing strategies to drive membership growth and achieve organizational goals
- Played a pivotal role in launching two Credit Union Service Organizations/CUSOs (DAY11 and Qu-Secure), overseeing the development of brands, websites, sales materials, and educational videos
- Developed and maintained strong relationships with external vendors, agencies, and media partners, negotiating contracts, managing budgets, and ensuring high-quality deliverables
- Managed the credit union's brand identity and ensured consistent application across all marketing materials, ensuring alignment with brand guidelines and regulatory requirements
- Conducted market research to identify potential target markets and develop strategies to reach them effectively.
Marketing Specialist/Coordinator
121 Financial Credit Union
08.2018 - 09.2021
- Made significant contributions to the successful company-wide $1.2M re-brand, assisting and managing the complete redesign of all branch locations, collateral, brand guidelines, and website
- Established and maintained partnerships with internal teams, sponsorships, and community organizations, effectively securing valuable sponsorships and promotional opportunities to enhance impact and expand market reach
- Monitored and analyzed marketing campaign performance, tracked key metrics, and made data-driven recommendations for continuous improvement.
Marketing Intern
121 Financial Credit Union
04.2018 - 08.2018
- Coordinated and executed comprehensive marketing campaigns, including advertising, digital marketing, social media, and direct mail ensuring consistent brand messaging and adherence to brand guidelines
- Monitored social media channels and assist with managing social media content and engagement
- Assisted in organizing and coordinating marketing events, such as seminars, workshops, and community outreach programs.
Litigation Assistant
Anderson Glenn Law Firm
01.2015 - 04.2018
- Maintained effective communication with clients, ensuring their needs and inquiries were promptly addressed
- Managed and coordinated appointments efficiently to optimize scheduling and maximize productivity
- Prepared a variety of legal documents with meticulous attention to detail
- Conducted thorough documentation of cases to ensure the accuracy and accessibility of information
- Providing administrative support to attorneys during trial preparation
Education
Bachelor's of Business Marketing -
University of North Florida
Jacksonville, FLSkills
- Hubspot
- Adobe Suite (Illustrator, Photoshop)
- Google Analytics
- Microsoft (Word, Powerpoint, Excel, Outlook, OneNote)
- Wordpress
- Sharepoint
- Smartsheet
- Graphic Design
- Copywriting
- Content Strategy
Affiliations Memberships
- Len Mattiace Foundation - Board Member
- Greater Jacksonville Kingfish Tournament - Social Media Committee Chairman
- Girl Scouts of the USA - Volunteer
- Prevent Child Abuse America - Volunteer
- Kappa Delta Sorority - Member
Awards/Recognition
- CUNA Diamond Award, Category Best (radio) 2023
- CUNA Diamond Award, Direct Mail, 2022
- CUNA Diamond Award, Website (v3.0 of 121fcu.org) 2021
- CUNA Diamond Award, Full Campaign ("CAR SALE!") 2020
- CUNA Diamond Award, Website (v2.0 of 121fcu.org) 2020
Timeline
Director of Marketing
121 Financial Credit Union
02.2023 - Current
Marketing Manager
121 Financial Credit Union
09.2021 - 02.2023
Marketing Specialist/Coordinator
121 Financial Credit Union
08.2018 - 09.2021
Marketing Intern
121 Financial Credit Union
04.2018 - 08.2018
Litigation Assistant
Anderson Glenn Law Firm
01.2015 - 04.2018
Bachelor's of Business Marketing -
University of North Florida
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